Craig Federighi

Craig Federighi (born May 27, 1969) is Apple's senior vice president of Software Engineering. Federighi oversees the development of iOS, iPadOS, macOS and Apple's common operating system engineering teams. His teams are responsible for delivering the software at the heart of Apple's products, including the user interface, applications and frameworks.[1][2]

Craig Federighi
Born (1969-05-27) May 27, 1969
NationalityAmerican
Alma materUniversity of California, Berkeley (B.S., M.S.)
OccupationSVP of Software Engineering at Apple Inc.
Known forSenior Software Engineer
Spouse(s)Married
ChildrenGiulio, Nicolò
Websitehttps://www.apple.com/leadership/craig-federighi/

Early life

After graduating from Acalanes High School in Lafayette, California, Federighi earned a Master of Science degree in Computer Science and a Bachelor of Science in Electrical Engineering and Computer Science from the University of California, Berkeley. He is of Italian descent.[3] Federighi was married as of 2014.[4]

Career

NeXT

Federighi worked under Steve Jobs at NeXT, where he led development of the Enterprise Objects Framework.[5] He joined Apple when it acquired NeXT in 1996, but then left it in 1999 for the enterprise IT company Ariba, where he was Chief Technology Officer.

Return to Apple

He returned to Apple in 2009 and led macOS engineering.[6] On March 23, 2011, Federighi succeeded Bertrand Serlet as vice president of Mac Software Engineering at Apple,[7] and on August 27, 2012 he was promoted to senior vice president, reporting to CEO Tim Cook.[2] On October 29, 2012, upon the announcement of Scott Forstall's departure from Apple, his role was expanded to encompass iOS in addition to Mac Software Engineering.[8] As of September 2016, Federighi is reported to own more than 500,000 shares of Apple stock worth about US$180 million as of June 2020.[9]

Public image

Within the community of Apple users and developers, Federighi is known for his energetic presentations of new Apple software, frequently featuring absurdist humor such as references to his hair, use of new software features to organize events such as office karaoke parties and camping trips, and his claimed love of the band Rush. Federighi has some notable nicknames around Apple, such as "Hair Force One". Additionally, Apple CEO Tim Cook has called him "Superman".[10]

His first appearance onstage during a major Apple event was at WWDC 2009, where he helped Bertrand Serlet introduce Mac OS X Snow Leopard. He made another appearance during 2010's 'Back to the Mac' presentation, showing off Mac OS X Lion. He introduced iOS 7 and OS X Mavericks at Apple's WWDC 2013 developer conference, and iOS 8 and OS X Yosemite at WWDC 2014.[11][12] At WWDC 2015, he delivered most of Apple's 2-hour main opening-day presentation, introducing iOS 9 and OS X 10.11 "El Capitan", and revealing plans to release Apple's new programming language Swift as an open-source project.[13] In September 2015, he demoed 3D Touch in the new iPhone 6S.

At WWDC 2016, Federighi introduced iOS 10 and macOS 10.12 "Sierra" and said that the 15-year-old OS X would be rebranded as "macOS" in tune with the naming scheme used for iOS, tvOS, and watchOS. He emphasized the use of widgets on the iOS lock screen and announced new APIs for Siri and iMessage that would be open to all developers.

At an Apple Special Event in September 2017, Federighi faced controversy after initially failing to properly demo the Face ID feature on the iPhone X. Consequently, people became skeptical about the reliability of Face ID. Apple stated that prior to the event, some Apple employees had inadvertently triggered Face ID on one of the demonstration phones, causing it to prompt for a passcode when Federighi attempted to unlock it.[14]

At WWDC 2020, he was the lead presenter showcasing many of Apple's recent advancements.[15]

References
  1. "Apple Press Info - Craig Federighi". Apple. Retrieved 28 January 2013.
  2. "Craig Federighi, Apple's Vice President of Mac Software Engineering & Dan Riccio, Apple's Vice President of Hardware Engineering Join Apple's Executive Team as Senior Vice Presidents". Apple Press Release. 27 Aug 2012. Retrieved 28 Aug 2012.
  3. Redazione (5 June 2014). "Federighi, l'italoamericano che cambierà Apple - TechGenius". overpress.it.
  4. "Tim Cook talks Apple secrecy on Mac's 30th anniversary". CNET. January 24, 2014.
  5. Josh Lowensohn (24 March 2011). "Who is Apple's new Mac guy?". CNET. Retrieved 10 July 2012.
  6. "Apple Leadership - Craig Federighi". Apple. Retrieved 2019-04-15.
  7. "Bertrand Serlet to Leave Apple". Apple Press Release. Apple. March 23, 2011. Archived from the original on 24 March 2011. Retrieved 14 June 2012.
  8. "Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services". Apple Inc. 2012-10-29. Archived from the original on October 29, 2012. Retrieved 2012-10-29.
  9. "CRAIG FEDERIGHI Insider Trading Overview". www.insidermole.com. Retrieved 2016-09-14.
  10. "Apple's Craig Federighi Is Perfect". The Ringer. June 13, 2016.
  11. "'Superman' Gave 70% of the Apple Keynote". Mashable. Retrieved 2 June 2014.
  12. "Craig Federighi may give Apple a new jolt". USA Today. Retrieved 2 June 2014.
  13. "One of Apple's Biggest Success Stories Takes a Huge Leap Forward". Business Insider. Retrieved Jun 8, 2015.
  14. "Face ID on the iPhone X did not actually fail to recognise Craig Federighi during Apple's presentation". Business Insider. Retrieved 2017-09-16.
  15. WWDC Special Event Keynote — June 22, 2020 – Apple, retrieved 2020-06-22
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