Cool TV

Cool TV is a Hungarian television channel, which migrated to Romania after being threatened with closure by Hungarian authorities. The channel is broadcasting in Hungarian language, the channel it was launched as m+ on September 15, 2003, but a year later, it was relaunched as Cool TV on September 4, 2004.

For other uses, see Cool TV (disambiguation).
Cool TV
Logo used until 2014. The same logo was kept in 2014 however the gray and red parts would become glossy with the gray part becoming white.
Launched15 September 2003 (2003-09-15) (as m+)
4 September 2004 (2004-09-04) (as Cool TV)
Owned byRTL Group
Picture format16:9 576i (SDTV)
16:9 1080i (HDTV)
CountryHungary (registered in Romania)
Broadcast areaHungary and its neighbouring countries
HeadquartersBudapest
Formerly calledm+ (2003-2004)
Sister channel(s)RTL Klub
RTL II (Hungary)
Film+
Film+2
Sorozat+
RTL+
MuzsikaTV
Availability
Satellite
UPC Direct (Hungary)Channel 11
T-Home Sat TV (Magyar Telekom)Channel 40
Digi TVChannel 12
Cable
UPC HungaryChannel 33
T-Home (Magyar Telekom)Channel 41

History

Original schedule

Originally Cool TV had the target audience of urban 15–29 year-olds who love music, externals, clothes, trendy lifestyle and extravagance. The channel was first launched as m+ on September 15, 2003, but a year later, it was renamed to Cool TV on September 4, 2004, so the channel could be available in 2.5 million households.[1] The channel broadcast 24 hours a day and aired reruns of series that RTL Klub originally purchased or produced as well as series targeting today's youth.

In 2007, Cool TV launched a series of topical shows produced by the channel, such as Cool Live and Cool Night, featuring younger hosts lent to Cool by RTL Klub; the former being a youth lifestyle show, and the latter being an adult show including interviews with Hungarian porn stars and producers, as well as occasionally showing soft-core porn video clips. These talkshows have now been cancelled.

In 2009, Cool TV purchased the airing rights of the successful Hungarian version of Whose line is it anyway?, Beugró.

The channel broadcast 24 hours a day and aired reruns of series that RTL Klub originally purchased or produced as well as series targeting today's youth. These included: South Park, Married... with Children (Egy rém rendes család), 24, Footballer's Wives (Futbalista feleségek), The L Word (L), Queer as Folk (A fiúk a klubból), The Unit (Az egység), Dead Like Me (Haláli hullák), Weeds (Spangli), Skins (Skins), Desperate Housewives (Született feleségek)

Present

From August 30, 2010 Cool TV changed image and was rebranded, aiming for a wider audience. Since then the channel airs mostly crime procedurals. The move was successful because as of July 2012 Cool TV is the third most watched commercial TV channel, and most watched cable channel in Hungary (target audience 18–49, prime time 19.00-23.00) beating main competitor Viasat 3.[2]

References
  1. "Archived copy". Archived from the original on 1 November 2012. Retrieved 22 February 2013.CS1 maint: archived copy as title (link)
  2. "Archived copy". Archived from the original on 5 June 2013. Retrieved 22 February 2013.CS1 maint: archived copy as title (link)
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