Brigitte (magazine)

Brigitte is the largest women's magazine of Germany, with a circulation of around 800,000 and an estimated readership of 3.6 million.[1]

Brigitte
EditorBrigitte Huber
CategoriesWomen's magazine
FrequencyBiweekly
Year founded1886 (1886)
CompanyGruner + Jahr
CountryGermany
Based inHamburg
LanguageGerman
Websitebrigitte.de

History and profile

The magazine was first published in 1886 under the name Das Blatt der Hausfrau (meaning Housewife’s Journal in English).[2][3] Its target audience was the middle-class bourgeois housewife and the magazine often covered articles about child-rearing and foods.[2] During World War II it stopped publication.[2]

The magazine was relaunched in 1949 and was renamed as Brigitte in 1954.[2][4] Brigitte merged with another women's magazine Constanze in 1969.[4]

Brigitte is published every two weeks by Gruner + Jahr.[1] The headquarters is in Hamburg.[5] The magazine launched its website in April 1997.[6] The target audience of the magazine is both housewives and working women.[7]

Andreas Lebert and Brigitte Huber served as co-editors of Brigitte.[8] Lebert, after serving in the post from 2002 to 2012, left the magazine to become editor-in-chief of Zeit Wissen magazine.[9]

In 2010 the magazine began to employ women who were not professional models.[10]

Circulation

Brigitte had a circulation of 150,000 copies in 1926.[2] It was 940,700 copies in 1999.[11] During the fourth quarter of 2000 its circulation rose to 958,258 copies.[12] In 2001 it was one of top 50 women's magazine worldwide with a circulation of 958,000 copies.[13] In 2004 the magazine had a circulation of 771,281 copies.[14] Its circulation was 693,248 copies in 2010.[15]

See also

References
  1. "Magazines in the reading room". Goethe Institute. Retrieved 9 August 2014.
  2. Nina Sylvester (2007). "Before Cosmopolitan". Journalism Studies. 8 (4): 550–554. doi:10.1080/14616700701411953.
  3. John Sandford (3 April 2013). Encyclopedia of Contemporary German Culture. Routledge. p. 199. ISBN 978-1-136-81603-1. Retrieved 3 May 2015.
  4. Catherine C. Fraser; Dierk O. Hoffmann (1 January 2006). Pop Culture Germany!: Media, Arts, and Lifestyle. ABC-CLIO. p. 200. ISBN 978-1-85109-733-3. Retrieved 1 November 2014.
  5. Western Europe 2003. Psychology Press. 30 November 2002. p. 294. ISBN 978-1-85743-152-0. Retrieved 28 February 2016.
  6. Kaiser, Ulrich (February 2002). "The Effects of Website Provision on the Demand for German Women's Magazines" (PDF). NBER Working Paper No. 8806. doi:10.3386/w8806.
  7. Katharina M. Dallmann (2001). "Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach". European Journal of Marketing. 35 (11/12): 1320–1341. doi:10.1108/EUM0000000006478. ISSN 0309-0566.
  8. BRIGITTE führt Chefredaktionen zusammen Archived 8 August 2010 at the Wayback Machine Birgitte
  9. Veronika Wehner (15 July 2013). "Lebert becomes editor-in-chief of ZEIT WISSEN". Media Bulletin. Archived from the original on 6 October 2013. Retrieved 5 October 2013.
  10. "Top German magazine trades models for "real" women". Deutsche Welle. 7 January 2010. Retrieved 14 November 2014.
  11. Ingomar Kloss; M. Abe (1 January 2001). Advertising Worldwide: Advertising Conditions in Selected Countries. Springer Science & Business Media. p. 130. ISBN 978-3-540-67713-0. Retrieved 29 March 2015.
  12. Fiona Jebb (13 April 2001). "Campaign report on Germany". Campaign. Retrieved 30 March 2015.
  13. "Top 50 Women's magazines worldwide (by circulation)" (PDF). Magazines. Archived from the original (PDF) on 2 April 2015. Retrieved 30 March 2015.
  14. "Women's Magazines in Germany" (PDF). Gruner+Jahr. Hamburg. March 2005. Archived from the original (PDF) on 4 March 2016. Retrieved 1 March 2015.
  15. "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 4 April 2015.

Literature
  • Dora Horvath: Bitte recht weiblich! Frauenleitbilder in der deutschen Zeitschrift „BRIGITTE“ 1949-1982. Chronos Verlag, Zurich 2000
  • Sylvia Lott-Almstadt: Brigitte 1886-1986, Chronik einer Frauenzeitschrift. Gruner + Jahr AG & Co, Hamburg 1986, ISBN 3-570-04930-2
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