Cignal TV

Cignal TV, Inc. (formerly known as GV Broadcasting System), also known by its legal trading name Mediascape Inc., is a Filipino media and telecommunications firm in the Philippines. A wholly owned subsidiary of the media conglomerate MediaQuest Holdings under the PLDT Beneficial Trust Fund, the firm operates its pay television services (Cignal and SatLite), subscription television networks (One News, One Sports+, One PH, One Screen, Colours, Sari-Sari Channel and PBA Rush), and film entertainment production (Cignal Entertainment).

Cignal TV
Mediascape Inc.
Formerly
GV Broadcasting System (1983–2008)
Subsidiary
IndustryMass media
Telecommunications
Founded1983
FounderEmmanuel "Manoling" A. Galang
Headquarters
5/F TV5 Media Center, Reliance cor. Sheridan Sts., Mandaluyong
,
Area served
Philippines
Key people
Manuel V. Pangilinan (Chairman)
Robert P. Galang (President)
Oscar Reyes, Jr. (COO)
Vitto Angelo P. Lazatin (Vice President; Head of Content Management and Acquisition)
Engr. Erwin V. Galang (Head, Regulatory and Industry Relations)
Engr. Edward Benedict V. Galang (Network Engineering Operations)
ProductsCignal, Cignal Play, SatLite, Pay television networks
Servicesdirect-broadcast satellite, radio and pay television, pay per view, video on demand, film production
OwnerMediaQuest Holdings
ParentMediaQuest Holdings (PLDT Beneficial Trust Fund)
DivisionsCignal Entertainment
SubsidiariesApollo Broadcast Investors (50%; non-controlling stake)
Websitecignal.tv

Cignal TV (under the Mediascape name) also operates UHF 51 via DTT in Manila and a majority of regional TV stations affiliated with TV5 Network, and owns provincial radio stations associated with Apollo Broadcast Investors/GV Radios Network Corporation.

History

Early years

The firm was founded in 1983 as GV Broadcasting System by the Galang family. GV then operated its radio stations in Pampanga and later expanded in Batangas. GV's broadcast franchise was granted in 1995,[1] and was later amended in 1998 allowing the inclusion of establishing its pay-TV business.[2]

In 2007, MediaQuest Holdings acquired a majority stake in GV and its parent Satventures, making the Galangs being part of MediaQuest.[3] The Galangs would spun-off its broadcast radio assets. Smart Communications executive Orlando Vea was then appointed as the new executive of GV.

At that time, it formed a partnership with PLDT subsidiary Smart Communications to launch a mobile TV service called myTV.[4] The trial service was later stopped in 2010.[5]

Expansion and the birth of Cignal TV

Mediascape logo from 2008 to 2016.

In 2008, after its stake in the Sky Cable business was sold to the Lopez Group of Companies,[6] PLDT announced its intention of entering the direct-to-home satellite service industry using the franchise of GV (which in turn, was renamed to Mediascape, Inc.), with the result forming a new DTH satellite brand called Cignal which was launched a year later in 2009.[7][8]

In 2012, Cignal TV launched its first satellite television networks: lifestyle channel Colours, sports channel Hyper, and Weather Information Network (now defunct). The channels were launched on April 14, 2012.[9]

On March 25, 2015, TV5 Network and Cignal TV announced its partnership with Bloomberg L.P. to establish a local Bloomberg service in the Philippines. It will provide up-to-date business information to aid in their decision-making in an aim to place the country as the "next financial capital of Southeast Asia." The service was formally unveiled on August 13, and it started airing on October 5, 2015.[10][11][12]

On August 3, 2015, TV5 Network through its sister company Cignal, ties up with Viva Communications to form an entertainment network the Sari-Sari Channel that will air programs and movies from both the Viva portfolio and TV5. SSN will also handle the production of all the entertainment programs of TV5.[13] Instead of this, the network has appointed Viva head honcho Vic del Rosario, Jr. as its chief entertainment strategist in October 2015.[14]

In 2016, Cignal made a partnership with the Philippine Basketball Association (PBA) to launch PBA Rush, a 24-hour channel featuring content from the PBA as well as live games.[15]

In 2017, Cignal began its new venture outside of the DTH service with the launch of its own entertainment unit Cignal Entertainment.[16][17]

In 2018, Cignal TV formally launched One News, an English-language news channel which features content from the news divisions of the MediaQuest group (News5, The Philippine Star and BusinessWorld).[18][19]

In 2019, Cignal launched two new channels under the "One" brand, namely: One Sports, a sports channel replacing Hyper; and One PH, an all-Filipino language news channel featuring a mix of content from Radyo5 and its own produced programming.[20] In November 2019, Cignal TV made a 5-year content partnership with APT Entertainment for BuKo Channel (Buhay Komedya), the first all-local comedy channel to be launched in the 2nd quarter of 2020.[21]

Assets

Pay television

Cignal

Cignal is the company's flagship brand operates as a direct-to-home satellite service.[7]

SatLite

SatLite is a digital prepaid pay TV service. It offers budget-sized lineup of channels with a similarity of Cignal's channel lineup. SatLite uses Koreasat 7, the satellite transponder previously used by the now-defunct Dream Satellite TV prior to the end of 2017.

Television channels

Following the launch of its satellite TV service in 2009, Cignal TV has been establishing its own cable television channels.

One News

One News is a 24-hour English-language news channel in partnership with MVP-owned media properties News5, The Philippine Star, BusinessWorld, Bloomberg TV Philippines and content provider Probe Productions. It was launched on May 28, 2018.

One PH

One PH is a 24-hour Filipino-language news/talk channel. The channel predominantly airs simulcasts of Radyo5 programs. This channel replaced AksyonTV's "teleradyo" segment when it rebranded as 5 Plus last January 13, 2019. One PH started its official broadcasting on February 18, 2019.

One Sports+

One Sports+ is a sports and entertainment cable/satellite television channel. It was launched on January 9, 2019. This counterpart of One Sports channel was renamed to One Sports+, as terrestrial television channel of One Sports was launched on March 8, 2020, replacing 5 Plus.

One Screen

One Screen is a entertainment cable/satellite television channel. It was launched on June 15, 2020. It airs movies from local productions and foreign content from CinemaWorld, as well as reruns from TV5 and third-party productions.

Colours

Colours is a magazine cable/satellite television channel. Launched on May 5, 2012, its programming composed primarily of lifestyle and reality shows.

Sari-Sari Channel

Sari-Sari Channel is a 24-hour all-Filipino general entertainment channel joint-ventured by TV5 Network, Cignal TV and Viva Entertainment. It airs programs and movies from both the Viva portfolio and 5 Network with channel's original productions in partnership with 5 Network's talents. It was launched on January 15, 2016.

PBA Rush

PBA Rush is a 24/7 channel which has been currently airing games of the Philippine Basketball Association. The channel is patterned after NBA TV and it airs live telecast of the PBA games (in English commentary), same day replays of PBA games, games from the PBA D-League, PBA Women's 3x3 and Batang PBA, Sports 360 and behind-the-scenes shows such as Kuwentong Gilas.

Radio

Apollo Broadcast Investors operates the radio assets that was spun-off from GV/Mediascape, which its pay-TV congressional franchise was used to operate Cignal and SatLite. GV 99.1, Mediascape's flagship FM station based in Pampanga, is also heard nationwide via Cignal Channel 306.

While it is owned by the same company (MediaQuest Holdings), Apollo Broadcast Investors is not associated with its sister company Nation Broadcasting Corporation, which also operates television and radio stations that are affiliated with TV5 Network.

Cignal Play

Cignal Play is a digital internet protocol television (IPTV) and video on demand (VOD) service of Cignal. Exclusively for Cignal and PLDT subscribers, it allows the user to watch live linear channels offered from Cignal as well as content from third-party providers.

In August 2019, it was announced that Cignal TV will invest P200 million for content production, and is planning to relaunch Cignal Play in October 2019 as a standalone over-the-top (OTT) service with its own original content and shows from third-party productions such as HBO and AXN.[22]

Cignal Entertainment

Cignal Entertainment is Cignal's film and television production unit. It was launched in 2017 with the mini-drama Tukhang,[16][17] followed by several series and movies they produced such as Ang Babaeng Allergic sa WiFi (2018, for Pista ng Pelikulang Pilipino, co-produced with The IdeaFirst Company and October Train Films), Born Beautiful (2019, co-produced with The IdeaFirst Company and October Train Films), Malecdito (2019, co-produced with Fox Networks Group Philippines), Feelenial (2019, co-produced with DSL Events and Production House, Inc.) and Cara x Jagger (2019, co-produced with APT Entertainment).

References

  1. Republic Act No. 8169
  2. Republic Act No. 8591
  3. "PLDT unit acquires 360media for mobile TV service". The Philippine Star. Retrieved 30 June 2019.
  4. "Smart And 360media Launch MyTV".
  5. "PLDT stops myTV service". ABS-CBN News. May 18, 2010.
  6. "PLDT OFFERS TO SELL REMAINING SKY CABLE STAKE TO LOPEZ GROUP". The Philippine Star.
  7. "PLDT to launch satellite TV service". The Philippine Star. September 14, 2008.
  8. "PLDT unit offers direct-to-home satellite TV". The Philippine Star. May 8, 2009.
  9. "Cignal forges on with the most HD channels nationwide launches original premium offerings". News5. Archived from the original on 18 July 2012. Retrieved 8 August 2012.
  10. "Bloomberg TV to launch Philippine channel". Rappler. 25 March 2015. Retrieved 25 March 2015.
  11. Amojela, Darwin (25 March 2015). "PLDT, Bloomberg team up to launch television channel". Manila Standard Today. Retrieved 25 March 2015.
  12. "TCignal TV, Bloomberg launch 24/7 Philippine business channel". Interaksyon. Retrieved 26 March 2015.
  13. "Cignal, Viva join forces to launch Sari-Sari Channel". Interaksyon. August 4, 2015. Archived from the original on August 10, 2015. Retrieved August 19, 2015.
  14. "Viva's Vic del Rosario now TV5′s chief strategist for entertainment". Interaksyon. October 14, 2015. Retrieved October 14, 2015.
  15. "PBA, Cignal launch TV network's 'PBA Rush'". The Philippine Star. July 19, 2016. Retrieved March 4, 2020.
  16. "Cignal TV forms entertainment unit to showcase Pinoy content". Newsbytes Philippines. July 13, 2017.
  17. "Cignal Entertainment kicks off with crime drama mini-series 'Tukhang'". Interaksyon. July 19, 2017.
  18. Mendez, Christina (May 30, 2018). "Cignal TV launches One News". The Philippine Star. Retrieved March 4, 2020.
  19. "Cignal Launches New Cable Channel "One News"". CMFR-phil.org. June 18, 2018. Retrieved March 4, 2020.
  20. "Cignal TV launches One News". Manila Bulletin. August 6, 2019. Retrieved March 4, 2020.
  21. "Cignal TV, APT Entertainment to launch 24/7 comedy channel in 2020". Manila Bulletin. November 28, 2019. Retrieved March 4, 2020.
  22. Denise A. Valdez (August 20, 2019). "Cignal to invest P200M in next 2 years on content production". BusinessWorld.
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