Ask for More

"Ask for More" is a song performed by Janet Jackson as part of an advertising campaign for soft drink company Pepsi in 1999.

"Ask for More"
Promotional single by Janet Jackson
ReleasedJanuary 1, 1999 (1999-01-01)
Format
Genre
Length5:49
Label
Songwriter(s)
Producer(s)
  • Jimmy Jam
  • Terry Lewis

Alternate versions of the ad campaign with Ricky Martin and Aaron Kwok were released in international markets.

Song information

"Ask for More" was a promotional single by Janet Jackson for Pepsi, released on January 1, 1999.[1][2][3] Jackson commented on the collaboration with Pepsi saying "aside from being associated with many amazing artists over the years, Pepsi is very honest and passionate when it comes to spreading a positive message like 'Ask For More'".

The campaign was launched as a re-branding for Pepsi internationally.[4] Alternate versions of the campaign also co-starred Hong Kong singer Aaron Kwok for the Asian market and aired in China,[5] and Latino singer Ricky Martin for the Latin market and aired in Latin America.[6][7] A duet version of the song performed in Spanish by Jackson and Martin was also aired in Europe as part of the commercial campaign.[7] A full length promotional music video of the version with Kwok was released in Asian markets.[8] The original version of the ad features model and dancer Rob Vinson. Dancers Tina Landon and Shawnette Heard appear in all versions of the ad along with Jackson.[9]

The single was only released as a promotional recording.[10][11] Consumers were able to receive a free CD of the song with the purchase of Pepsi products during the promotional campaign in 1999.[12]

Track listings

U.S. promo CD single (61369427AVRM) and U.K. promo CD single (61369427AVRM)

  1. "Ask for More" – 5:49
  2. Interview – 4:50
  3. "Ask for More" (Remix) – 8:05

U.K. 12" promo

  1. "Ask for More" (Masters at Work Remix) – 8:05

Official remixes
  • Single version – 5:49
  • Vocal-Up Full Version – 5:49
  • Masters at Work Remix – 8:05

References
  1. Billboard - Janet Jackson's Discography. Retrieved on November 2, 2008
  2. MTV - Janet Jackson - Ask For More (Pepsi Single). Retrieved on November 2, 2008
  3. WindowsMedia.com Media Guide - Album information for Ask for More (Pepsi single). Retrieved on November 2, 2008
  4. AllBusiness - New Tagline for BBDO's Overseas Pepsi Campaign. Retrieved on November 2, 2008
  5. Crienglish.com - Chinese Pop Music History 20 Years Special - Aaron Kwok. Retrieved on November 2, 2008
  6. Discogs - Ricky Martin - Ask for More. Retrieved on November 2, 2008
  7. MTV News - Ricky Martin Inks Endorsement Deal With Pepsi, Preps For Fall Tour. Retrieved on November 2, 2008
  8. CN - Aaron Kwok & Janet Jackson - Ask For More. Retrieved on June 17, 2013
  9. Janet Jackson and Rob Vinson in Pepsi Commercial)
  10. Commercial Breaks and Beats: The UK TV Advert Music Database. Retrieved on November 2, 2008
  11. UK TV Adverts. Retrieved on November 2, 2008
  12. "The Pepsi Legacy Book" (PDF). (4.03 MB). Retrieved on November 2, 2008
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