AFAS Live
AFAS Live (formerly known as the Heineken Music Hall) is a concert hall in Amsterdam, Netherlands, near the Johan Cruyff Arena. The big hall, named "Black Box" has a capacity of 6,000 and is 3000 m²; a smaller hall for after parties (Beat Box) has a capacity of 700. It is named after the venue's partner/sponsor AFAS Software BV (the acronym stands for Applications for Administrative Solutions) a business software developer in Leusden, the Netherlands with 450 employees.
 Exterior of venue under old signage (c.2011) | |
| Former names | Heineken Music Hall (2001–2016) |
|---|---|
| Address | Arena Boulevard 590 1101 DS Amsterdam Netherlands |
| Location | Amsterdam-Zuidoost |
| Coordinates | 52.3120°N 4.9444°E |
| Owner | Government of Amsterdam |
| Operator | Live Nation |
| Capacity | 6,000 |
| Construction | |
| Built | 1996–2001 |
| Opened | 1 February 2001 |
| Construction cost | €30 million |
| Architect | Frits van Dongen |
| Website | |
| www | |
History
The venue was specially designed for amplified music by architect Frits van Dongen of Architekten Cie. The building was constructed between 1996 and 2001,[1] and cost €30 million.
On September 16, 2016 it was announced that the name will be changed to AFAS Live on 1 January 2017.[2]
Events
Many artists, both national and international, have performed at the venue, including Take That, Westlife, Toto, Kylie Minogue, Avril Lavigne, Bring Me the Horizon, Bob Dylan, Rihanna, Katy Perry, Sam Smith, Within Temptation, Troye Sivan, Fifth Harmony, Tyler, the Creator, Monsta X, BLACKPINK, Halsey and Disturbed.
On 1 December 2012, AFAS Live (as Heineken Music Hall) hosted the Junior Eurovision Song Contest 2012.
On 7 April 2019, AFAS Live hosted the first out of five promotional events for the Eurovision Song Contest. Eurovision in Concert featured 28 acts, most of which competed amongst the 41 in the Eurovision Song Contest 2019, in which the Netherlands went on to win.
References
- Groenendijk, Paul; Vollaard, Piet (2006). Architectuurgids Nederland: 1900-2000. 010 Publishers. p. 293. ISBN 9789064505737. Retrieved 1 September 2012.
- "Heineken Music Hall wordt AFAS Live" [Heineken Music Hall is AFAS Live]. Nederlandse Omroep Stichting (in Dutch). Publieke Omroep. 16 September 2016. Retrieved 13 January 2017.
