Zoella

Zoella
Sugg at VidCon 2014
Personal information
Born Zoe Elizabeth Sugg
(1990-03-28) 28 March 1990
Lacock, Wiltshire, England[1]
Nationality British
Residence Brighton, East Sussex
Occupation
Partner(s) Alfie Deyes
Website www.zoella.co.uk
YouTube information
Also known as Zoella
Channel
Years active 2009–present
Subscribers 12+ million
Total views 1+ billion
Associated acts
100,000 subscribers 2011
1,000,000 subscribers 2013
10,000,000 subscribers 2016
Subscriber and view counts updated as of 24 September 2016.

Zoe Elizabeth Sugg (born 28 March 1990)[2] is an English fashion and beauty vlogger, YouTuber, and author. She is best known by her YouTube username Zoella. Her debut novel, Girl Online, was released in November 2014 and broke the record for highest first-week sales of a first-time novelist since Nielsen BookScan began compiling such records in 1998.[3]

Personal life

Sugg is the older sister of Joe Sugg, who is also a vlogger and internet personality known on YouTube as ThatcherJoe.[4] She grew up in Lacock, Wiltshire, where she attended The Corsham School and Arts College, and currently lives in Brighton, East Sussex.[1][4][5][6] She has been in a relationship with fellow YouTube star Alfie Deyes since early October 2012.[7] The couple's relationship was first revealed to the public in a blog post by Sugg in August 2013.[8]

Career

Sugg was working as an apprentice at an interior design company when she created her blog, "Zoella", in February 2009.[1][6] By the end of the year it had a thousand followers and as of September 2015 it has received over 540 million total visits.[1][6][9] The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while Sugg was working for British clothing retailer New Look.[6][10]

In 2013, Sugg was named as one of the National Citizen Service's ambassadors, helping to promote the newly launched youth service.[11][12] The following year she was named as the first "Digital Ambassador" for Mind, the mental health charity.[13][14]

YouTube

Sugg's main channel, Zoella, first named "zoella280390" after her birth date, is mostly fashion, beauty hauls, and "favourites" videos (showing her favourite products of the previous month).[15][16] Her second channel, MoreZoella, contains mostly vlogs where she shows her viewers what she does in her day.[4] She is a member of the Style Haul network and is represented by Dominic Smales at Gleam Futures.[1][15][16][17] Sugg also appears alongside many other YouTubers on the channel Daily Mix, which is managed by Gleam.[15] Throughout her time on YouTube, Sugg has collaborated with other YouTubers, including: Louise Pentland, Tanya Burr, Alfie Deyes, Tyler Oakley, Miranda Sings, Troye Sivan, Grace Helbig, and many others.

Sugg is influential through social media, being mentioned by The Telegraph as one of "Britain's most influential Tweeters" in 2013.[18][19] As of May 2018, Sugg's main YouTube channel has over 12 million subscribers and over 1 billion video views, and is the 147th most subscribed channel on the website; her second channel "MoreZoella" has over 4.8 million subscribers and over 758 million video views.[20][21][22] She also has over 13.6 million followers on Twitter and over 10.9 million on Instagram.[4][10][23][24][25]

Published works

Sugg signed a two-book deal with Penguin Books in 2014.[16][26][27] The North American publishing rights were purchased by Atria.[27]

Sugg's debut novel, Girl Online, was released on 25 November 2014.[28][29] The book is aimed at a young adult audience and surrounds a 15-year-old anonymous blogger and what happens when her blog goes viral.[26][30] While based around similar experiences, Sugg has stated that the book is "in no way autobiographical".[28][30][31] The novel achieved "the highest first-week sales for a debut author since records began in 1998," 78,109 copies.[3][32][33] As of December 2014 it is also the fastest selling book of the year.[32][33]

Penguin stated that "Sugg did not write Girl Online on her own", stating that she "has worked with an expert editorial team to help her bring to life her characters and experiences in a heartwarming and compelling story".[34][35] It has been reported that young-adult novelist Siobhan Curham was a ghostwriter for the novel, although neither Penguin nor Sugg have stated this.[34][35][36][37][38] Penguin stated that Curham was an "editorial consultant" for the novel.[35][39]

A sequel, Girl Online: On Tour, was released on 20 October 2015.[40][41] A third book, Girl Online: Going Solo, was published on 17 November 2016.[42] Sugg's books, alongside those by other YouTubers, were criticised in 2017 for 'not being challenging enough' in a number of UK newspapers.[43][44]

A non-fiction book, Cordially Invited, will be published by Hodder & Stoughton in October 2018. It will offer advice on entertaining guests at home, and planning celebrations.[45]

Music

Sugg featured on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.[46][47][48] The single debuted at No.1 on the UK Official Singles Chart.[49]

Television appearances

In June 2014 Sugg was a guest panellist on the daytime chat show Loose Women.[50][51] She also appeared on This Morning in July 2014, to talk about social anxiety.[52][53] Sugg took part in the 2015 comic relief edition of The Great British Bake Off.[54][55]

Sugg, along with The Slow Mo Guys and Vice News, featured in television, print, and billboard advertisements in the UK which ran from 25 September 2014.[21][56][57] The prime time TV adverts were broadcast on the three terrestrial UK channels.[21][56][57]

Zoella Beauty

Sugg launched a range of beauty products under the brand name Zoella Beauty in September 2014.[58][59][60][61] The "bath and beauty" range launch was, according to the Metro, the "biggest beauty launch of the year".[58][59][62] She launched an edition of the products called "Tutti Fruity" in 2015, as well as a limited Christmas edition. In 2016 she launched an edition called "Sweet Inspirations". In July 2017, the "Jelly & Gelato" range was released.

Sugg Life

In late 2016, Sugg together with her YouTuber brother Joe, released a range of branded merchandise called 'Sugg Life' created in collaboration with The Creator Store, a company owned by Alfie Deyes and Dominic Smales of Gleam Futures.[63] The term 'Sugg Life' is a play on 'Thug life', a phrase popularised by Tupac Shakur's 1990s hip hop group of the same name and more recently an internet meme.[64] The online shop offered a range of products such as hoodies, stickers and phone cases. In August 2017, The Creator Store opened a pop-up shop in Covent Garden which, for ten days, sold limited edition 'Sugg Life X PB' merchandise; a collaboration of Sugg Life and Deyes' 'Pointless Blog' brands.[65] As of May 2018, the Sugg Life online shop is currently inactive and under renovation.[66]

Awards and nominations

Sugg won the 2011 Cosmopolitan Blog Award in the "Best Established Beauty Blog" category and went on to win the "Best Beauty Vlogger" award the following year.[67][68][69] She was also awarded the 2013 and 2014 "Best British Vlogger" award at the Radio 1 Teen Awards;[1][70] the 2014 Nickelodeon Kids' Choice Award for "UK Favourite Vlogger";[4][71] and the 2014 Teen Choice Award for "Choice Web Star: Fashion/Beauty".[72][73]

Sugg was listed as one of The Telegraph's "40 best beauty bloggers" in September 2014, and "Queen of the Haul" by British Vogue in November.[6][74][75] Hers was the fourth most popular channel in the UK in 2014.[76][77] She was included in the 2015 Debrett's 500, listing the most influential people in Britain, under the New Media category.[78][79] In 2015 she was named as the "Most Inspirational Women of the Decade" in technology by Grazia and she was named the 34th Sexiest Woman in the world by FHM.[80][81][82]

Sugg won the "Choice Web Star" award in the 'Fashion/Beauty' category at the 2015 Teen Choice Awards.[83][84]

Year Award Category Result
2011 Cosmopolitan Blog Award Best Established Beauty Blog Won
2012 Best Beauty Vlogger Won
2014 Nickelodeon Kids' Choice Award UK Favourite Vlogger Won
Teen Choice Award Choice Webstar: Fashion/Beauty Won
2015 Teen Choice Award Choice Webstar: Fashion/Beauty Won
2016 Shorty Award YouTuber of the Year Nominated

Criticism

Vlogging while driving

In December 2014, Sugg was criticised for filming whilst driving her car. A member of the Metropolitan Police said, "She could have killed someone. How can anyone who has their eyes off the road for that amount of time be in complete control of a vehicle?," Sugg's spokesperson stated that "at the time of filming she was in mostly stationary traffic."[85][86][87]

Advent calendar

Sugg attracted criticism from some of her followers and in the media during November 2017 after releasing a 12-door £50 Advent calendar; with criticism focusing on the "extortionate" price and alleged poor quality. The calendar contained items such as a small pack of confetti, a packet of seven stickers and cookie cutters. A spokesperson for Sugg responded that "Zoe is incredibly proud of the Christmas collection and excited to see it in store. However, the pricing and in-store promotional strategy of the collection, including the calendar, is at the control of third parties and is not set by Zoe."[88]

Offensive social media posts

Sugg apologised in November 2017 following controversy surrounding posts she had made on social media between 2009 and 2012 mocking gay people and "chavs". Sugg responded on Twitter claiming the posts had been "taken out of context" and writing "I’m sorry if I have offended anyone, that was not my intention."[89][90]

References

  1. 1 2 3 4 5 6 Ford, Jonathan (18 July 2014). "Lunch with the FT: Zoella". Financial Times. Retrieved 28 July 2014.
  2. ↑ Sugg, Zoe. "My 21st Birthday". Zoella. Retrieved 5 October 2014.
  3. 1 2 Singh, Anita (2 December 2014). "Zoella breaks record for first-week book sales". The Daily Telegraph. Retrieved 3 December 2014.
  4. 1 2 3 4 5 Woods, Judith (3 April 2014). "Zoella: The squeaky clean big sister no teen should be without". The Daily Telegraph. Retrieved 7 April 2014.
  5. ↑ Edmonds, Lizzie (26 April 2014). "Video bloggers taking internet by storm and earn £20,000 a MONTH for posts". The Daily Mail. Retrieved 10 July 2014.
  6. 1 2 3 4 5 Sheffield, Emily (6 November 2014). "Zoella: Queen Of The Haul". Vogue. Retrieved 11 November 2014.
  7. ↑ "Alfie Deyes on Twitter". Twitter. Retrieved 2018-05-16.
  8. ↑ "Zalfie". Blog at zoella.co.uk. 11 August 2013. Archived from the original on 13 August 2013.
  9. ↑ Harvey, Declan (13 November 2013). "Meet the vloggers: Self employed and 'worth a fortune'". Newsbeat. Retrieved 11 March 2014.
  10. 1 2 Williams, Rhiannon (28 February 2014). "Digital natives: 25 internet success stories aged 25 and under". The Daily Telegraph. Retrieved 11 March 2014.
  11. ↑ Smith, Carl (10 September 2013). "YouTubers Alfie Deyes, Zoella and Jim Chapman team up with the National Citizen Service". Sugarscape. Retrieved 11 March 2014.
  12. ↑ Prideaux, Sophie (3 July 2013). "YouTube sensations Zoella Sugg, Jim Chapman and Frankie Vu visit North Devon". North Devon Journal. Retrieved 11 March 2014.
  13. ↑ Sabin, Lamiat (22 October 2014). "Zoella is bigger than Beyonce on YouTube – but who is Zoe Sugg?". The Independent. Retrieved 18 November 2014.
  14. ↑ Dredge, Stuart (9 October 2014). "YouTube star Zoella raising awareness of anxiety and panic attacks". The Guardian. Retrieved 18 November 2014.
  15. 1 2 3 Retter, Emily (11 June 2014). "Zoe Sugg - the most famous woman in Britain you've never heard of". Daily Mirror. Retrieved 23 June 2014.
  16. 1 2 3 Flood, Alison (17 June 2014). "Zoe Sugg's YouTube success wins her two-book deal for novels". The Guardian. Retrieved 23 June 2014.
  17. ↑ Shields, Mike (15 August 2014). "Meet the Top Five YouTube Creators in the StyleHaul Network". The Wall Street Journal. Retrieved 2 October 2014.
  18. ↑ Audley, Alice (18 July 2014). "Social media sensations: top UK Beauty YouTubers". The Daily Telegraph. Retrieved 7 April 2014.
  19. ↑ Prynne, Miranda (31 October 2013). "Britain's most influential tweeters". The Daily Telegraph. Retrieved 10 March 2014.
  20. ↑ "YouTube vlogger 'Zoella' hits six million subscribers". irishexaminer.com. 24 September 2014. Retrieved 29 September 2014.
  21. 1 2 3 Dredge, Stuart (25 September 2014). "YouTube gives Vice News, Zoella and Slow Mo Guys primetime UK ad push". The Guardian. Retrieved 25 September 2014.
  22. ↑ "Zoella - Social Blade". Social Blade. Retrieved 15 May 2018.
  23. ↑ "Op-Ed: Is 'vlogging' becoming the latest career for Generation Y?". Digital Journal. 20 June 2014. Retrieved 28 July 2014.
  24. ↑ "zoella". Instagram. Retrieved 15 May 2018.
  25. ↑ "Zoella". Twitter. Retrieved 15 May 2018.
  26. 1 2 Eyre, Charlotte (20 July 2010). "Penguin Children's signs vlogger Zoella". The Bookseller. Retrieved 23 June 2014.
  27. 1 2 Deahl, Rachel (23 June 2014). "Book Deals: Week of June 23, 2014". Publishers Weekly. Retrieved 28 July 2014.
  28. 1 2 Wyatt, Daisy (25 November 2014). "Zoella: YouTube sensation Zoe Sugg's debut novel set to become overnight bestseller". The Independent. Retrieved 26 November 2014.
  29. ↑ Powell, Emma (25 November 2014). "Zoella joined by Tanya Burr and Jamie Oliver at launch of debut novel Girl Online - which is set to become a UK bestseller". London Evening Standard. Retrieved 26 November 2014.
  30. 1 2 Adejobi, Alicia (17 June 2014). "YouTube Sensation Zoe 'Zoella' Sugg To Become Novelist After Signing Two-Book Deal". EntertainmentWise. Retrieved 23 June 2014.
  31. ↑ "Zoella's Girl Online Launch". Vogue. 25 November 2014. Retrieved 26 November 2014.
  32. 1 2 Drabble, Emily (3 December 2014). "Zoe Sugg's Girl Online is fastest selling book of the year". The Guardian. Retrieved 3 December 2014.
  33. 1 2 Collinson, Anna (3 December 2014). "Zoella's book Girl Online outsells JK Rowling". BBC Newsbeat. Retrieved 3 December 2014.
  34. 1 2 Gibson, Megan (8 December 2014). "Fashion Blogger Zoella Admits She Did Not Write Girl Online On Her Own". Time. Retrieved 9 December 2014.
  35. 1 2 3 Flood, Alison; Ellis-Petersen, Hannah (8 December 2014). "YouTube star takes online break as she admits novel was 'not written alone'". The Guardian. Retrieved 9 December 2014.
  36. ↑ Butterly, Amelia (8 December 2014). "Zoella admits Girl Online, her debut novel, was written with 'help'". Newsbeat. Retrieved 9 December 2014.
  37. ↑ Runcie, Charlotte (7 December 2014). "Zoella's publishers confirm that Girl Online was ghostwritten". The Daily Telegraph. Retrieved 7 December 2014.
  38. ↑ Scholes, Lucy (11 December 2014). "Meet Zoella—The Newbie Author Whose Book Sales Topped J.K. Rowling". The Daily Beast. Retrieved 12 December 2014.
  39. ↑ Eyre, Charlotte (8 December 2014). "Penguin: "Zoella had help with Girl Online"". The Bookseller. Retrieved 11 December 2014.
  40. ↑ Bayley, Leanne (31 July 2015). "Zoella Second Book: Girl Online: On Tour Release Date & Cover photo". Glamour. Retrieved 21 August 2015.
  41. ↑ Runcie, Charlotte (20 October 2015). "Girl Online on Tour by Zoe Sugg, review: 'more authentic'". The Daily Telegraph. Retrieved 21 October 2015.
  42. ↑ "Girl Online: Going Solo". Penguin Books. Retrieved 23 December 2016.
  43. ↑ Turner, Camilla (23 February 2017). "Novels by YouTube stars are ruining children's reading ages,experts warn". The Telegraph. Retrieved 25 February 2017.
  44. ↑ Williams, Zoe (24 February 2017). "Zoe Sugg: the vlogger blamed for declining teenage literacy". The Guardian. Retrieved 25 February 2017.
  45. ↑ Campbell, Lisa (22 February 2018). "Hodder wins auction for Zoella's first non-fiction". The Bookseller. Retrieved 7 May 2018.
  46. ↑ Petridis, Alexis (16 November 2014). "Do They Know It's Christmas review – in tune with non-musical times". The Guardian. Retrieved 1 December 2014.
  47. ↑ Butterly, Amelia (16 November 2014). "Zoella talks 'surreal' experience of singing with Band Aid 30". BBC Newsbeat. Retrieved 1 December 2014.
  48. ↑ Pocklington, Rebecca (17 November 2014). "Who's who in Band Aid 30? One Direction, Bono, vloggers and more". The Mirror. Retrieved 1 December 2014.
  49. ↑ "Band Aid 30 single storms to number one". BBC news. 23 November 2014. Retrieved 24 November 2014.
  50. ↑ Wood, Lucy (21 June 2014). "Zoella looks very lovely as she appears on Loose Women to try and explain the world of YouTube to Katie Price". Sugarscape.com. Retrieved 23 June 2014.
  51. ↑ Shenton, Zoe (20 June 2014). "Recap: Katie Price co-hosts Loose Women - all the gossip as it happened". Daily Mirror. Retrieved 23 June 2014.
  52. ↑ White, Julia (10 July 2014). "This Morning Spell Youtuber Zoella's Name Wrong, Twitter Goes Ballistic". Yahoo.com. Archived from the original on 13 October 2014. Retrieved 10 July 2014.
  53. ↑ "This Morning: Beauty and fashion vlogger Zoella on overcoming anxiety". STV. 10 July 2014. Retrieved 10 July 2014.
  54. ↑ Baird, Dugald (3 February 2015). "YouTube star Zoella joins BBC's Comic Relief Bake Off". The Guardian. Retrieved 12 February 2015.
  55. ↑ Doran, Sarah (12 February 2015). "Who is Zoella and why is she baking off for Comic Relief?". RadioTimes. Retrieved 12 February 2015.
  56. 1 2 O'Reilly, Lara (25 September 2014). "YouTube looks to boost perceptions of its quality content with major push". Marketing Week. Retrieved 25 September 2014.
  57. 1 2 Mortimer, Natalie (25 September 2014). "YouTube woos brands as it promotes vlogging stars in first campaign push". The Drum. Retrieved 25 September 2014.
  58. 1 2 Gale, Hannah (29 September 2014). "YouTube star Zoella's beauty collection is a sell-out". The Metro. Retrieved 29 September 2014.
  59. 1 2 Vince, Jessica (26 September 2014). "Zoella Talks Us Through Her First Ever Beauty Range At Gorgeously Girlie Launch Party". Grazia. Retrieved 29 September 2014.
  60. ↑ London, Bianca; Cliff, Martha (28 September 2014). "The teenage vloggers with millions of fans set to conquer the world". The Daily Mail. Retrieved 29 September 2014.
  61. ↑ Young, Katy (29 September 2014). "Zoella's bath and body products created to ease camera nerves". The Daily Telegraph. Retrieved 30 September 2014.
  62. ↑ "YouTube sensation's beauty range success". The Argus. 30 September 2014. Retrieved 30 September 2014.
  63. ↑ "Famed YouTube Siblings Zoella And Thatcher Joe Launch Joint Merch Range". Tube Filter. 9 December 2016. Retrieved 15 May 2018.
  64. ↑ "Thug Life". Know Your Meme. 27 April 2018. Retrieved 15 May 2018.
  65. ↑ "Zoe, Alfie And Joe's IRL Merch Store Just Opened And You'll Be Psyched At What's Inside". We The Unicorns. 24 August 2017. Retrieved 15 May 2018.
  66. ↑ "sugglife.com". Sugg Life. 15 May 2018.
  67. ↑ Donaldson, Tara (12 July 2013). "Business of Beauty: Zoella, A Star from Across the Pond". VideoInk. Retrieved 11 March 2014.
  68. ↑ Howell, Jordan (30 August 2013). "Zoella bypasses 2 million YouTube subscribers". Imediamonkey.com. Archived from the original on 6 March 2016. Retrieved 11 March 2014.
  69. ↑ Travers, Penny (5 October 2012). "Cosmo Blog Awards 2012 winners". Cosmopolitan. Retrieved 11 March 2014.
  70. ↑ "YAY: Zoella Wins At Radio 1 Teen Awards!". Company. 15 September 2011. Retrieved 10 March 2014.
  71. ↑ "Winners". Nickelodeon Kids' Choice Awards 2014. Retrieved 2 April 2014.
  72. ↑ Hernandez, Brian Anthony (10 August 2014). "YouTube and Vine Stars Win Big for #TeamInternet at Teen Choice Awards". Mashable. Retrieved 11 August 2014.
  73. ↑ Yahr, Emily (11 August 2014). "Teen Choice Awards: Claims of 'rigged' winners cause teen meltdown on Twitter". The Washington Post. Retrieved 11 August 2014.
  74. ↑ Moss, Victoria (26 September 2014). "The 40 best beauty bloggers". The Daily Telegraph. Retrieved 30 September 2014.
  75. ↑ Milligan, Lauren (3 October 2014). "Inside November Vogue". Vogue. Retrieved 8 October 2014.
  76. ↑ Tabbara, Mona (10 December 2014). "Mutant Giant Spider Dog and Zoella are among the biggest YouTube stars of 2014". Radio Times. Retrieved 17 December 2014.
  77. ↑ Dredge, Stuart (9 December 2014). "PewDiePie, Zoella and who else? What the UK watched on YouTube in 2014". the Guardian. Retrieved 17 December 2014.
  78. ↑ Metcalfe, Luisa (25 January 2015). "Debrett's names Russell Brand and Zoella on 500 most influential list". The Daily Mail. Retrieved 29 January 2015.
  79. ↑ Watson, Leon (25 January 2015). "Zoella and Alfie feature in Debrett's 500 most influential people in Britain". The Daily Telegraph. Retrieved 29 January 2015.
  80. ↑ Tweedy, Jo (23 February 2015). "Victoria Beckham one of the 'most inspirational women' of the decade". The Daily Mail. Retrieved 10 March 2015.
  81. ↑ Alexander, Susannah. "Victoria Beckham and Emma Watson among most inspirational women of decade". Digital Spy. Retrieved 10 March 2015.
  82. ↑ Atkin, Elizabeth (28 April 2015). "Meet the vlogging lady-types and sexy internet celebs who've broken into 100 Sexiest". FHM. Retrieved 13 May 2015.
  83. ↑ "Wiltshire-born YouTube vlogger Zoella wins Teen Choice Award alongside One Direction & Taylor Swift". Bath Chronicle.
  84. ↑ Los Angeles Times (17 August 2015). "'Pitch Perfect 2,' 'Pretty Little Liars,' One Direction win big at Teen Choice Awards". latimes.com.
  85. ↑ "Girl Online Zoella: 'could have killed someone while driving'". The Daily Telegraph. 19 December 2014. Retrieved 20 December 2014.
  86. ↑ "Zoella returns to YouTube and is immediately criticised for new video". Digital Spy. 18 December 2014. Retrieved 20 December 2014.
  87. ↑ "'Zoella could have killed someone!' Senior police source slams YouTube star's 'reckless' new video". Now. 16 December 2014. Retrieved 20 December 2014.
  88. ↑ Oppenheim, Maya (15 November 2017). "BOOTS CUTS PRICE OF ZOELLA'S £50 12-DOOR ADVENT CALENDAR IN HALF AFTER YOUTUBE STAR FACES HEAVY CRITICISM". The Independent. London. Retrieved 16 November 2017.
  89. ↑ Moore, Sam (15 November 2017). "YouTuber Zoella responds to backlash over old tweets about gay people and "fat chavs"". NME. London. Retrieved 16 November 2017.
  90. ↑ "YouTuber Zoella apologises for old offensive tweets". BBC News. London. 15 November 2017. Retrieved 16 November 2017.
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