Zef Eisenberg

Zef Eisenberg
Born Zef Eisenberg
March 1973 (age 45)
Residence Saint Peter Port, Guernsey
Nationality British
Known for Founder, Maximuscle

Zef Eisenberg (born March 1973) is founder of sports nutrition brand Maximuscle and an ultra-speed motorbike racer. He holds a number of land speed records for motorbike racing.

Early life and career

Born in Hampstead, London, Eisenberg left school at 15 after his GCSEs to take a job in a health shop. A competitive bodybuilder at the time, Eisenberg said he took the job to get discounts on nutritional supplements.[1]

While working at the store, Eisenberg wrote a monthly newsletter on the science of nutrition and, in 1993, self-published a book on the same topic. Eisenberg used the profits from the book to start supplying protein supplements to other bodybuilders.[1]

He is a fully qualified senior gym instructor, specialising in nutrition and conducted two years of endocrinological research at the British Medical Research Centre and Pharmaceutical Association.[2]

Business

Maximuscle

In 1995, Eisenberg founded sports nutrition brand Maximuscle with £3,000.[3] Initially supplying whey-based supplements, the company's product range grew to include drink powders, edible gels and protein bars.

Maximuscle was the first UK sports nutrition brand to have its products screened under World Anti-Doping Agency rules.[1]

In 2010 Maximuscle was selling £80 million worth of products per year.[1] In 2011, GlaxoSmithKline bought Maximuscle for £162 million.[4][5] At the time, Maximuscle was Europe's best-selling sports nutrition brand.[2]

Maxicorp

Eisenberg now runs Guernsey-based Maxicorp. The company is active in property investment, autosports racing and engineering.[1]

The property business has bought and sold properties worth around £210 million in London, the Channel Islands and Gibraltar.[4] Eisenberg bought BBC Villers House in 2012 for £16 million.[6]

The autosports arm builds bespoke high-speed vehicles. It also manufactures the EISENBERG V8, the world's smallest and lightest V8 engine.[7] The MADMAX ultra-speed motorbike racing team is part of Maxicorp.[8]

Ultra-speed motorbike racing

Eisenberg is an ultra-high-speed motorbike racer. He holds the Guinness World Record for the fastest turbine-powered motorbike at 226 mph.[9] He holds the world land-speed record for the same motorbike, with a top speed of 234 mph.[5] The motorbike was powered by a Rolls Royce C20W engine which comes from the Agusta 109 helicopter.[10]

Eisenberg also holds the world record for the fastest turbine-powered streetfighter and UK record for the fastest no-fairing naked bike.[11] He holds the record for the fastest production motorcycle at Pendine Sands.[10]

In May 2018, Eisenberg broke the land-speed record for a motorbike on sand, reaching 201.5 mph.[12][13] This was also the first time that anyone had broken the 200 mph barrier on either a motorbike or car at Pendine Sands.[14]

2016 crash

In September, 2016, Eisenberg crashed on a turbine-powered motorbike at 234 mph at Elvington Airfield, Yorkshire. He was presumed dead on the scene and airlifted to Leeds General Infirmary.[15][16]

Eisenberg broke 11 bones in the crash, including his pelvis, hip and femur.[17] As of July, Eisenberg said he had "90% recovered".[17] Eisenberg said a strict exercise and nutrition programme was responsible for his recovery.[1]

As of September 2017, Eisenberg appears to have fully recovered. On the anniversary of the crash, he returned to Elvington Airway, Yorkshire, to race on the same bike.[17][11][18][19][20]

Personal life

Eisenberg lives in Saint Peter Port, Guernsey, where he moved in 2005.[2] He raised funds to build both a concrete skateparkand the Saumarez Park playground on the island.[2]

In 2002, Eisenberg was awarded the Ernst & Young Entrepreneur of the Year Award.[21]

References

  1. 1 2 3 4 5 6 Hooker, Lucy (2017-11-27). "How MaxiMuscle's founder is getting back on the bike". BBC News. Retrieved 2018-01-08.
  2. 1 2 3 4 "Zef Eisenberg: The man with a plan". blglobal.co.uk. Retrieved 2018-01-08.
  3. ↑ "Eisenberg sells Maximuscle to Glaxo". www.thejc.com. Retrieved 2018-01-08.
  4. 1 2 Evans, Peter (2018). "Protein powder built my brawn supremacy, says Maximuscle founder Zef Eisenberg". The Sunday Times. ISSN 0956-1382. Retrieved 2018-01-08.
  5. 1 2 Evans, Peter (2017-11-19). "Maximuscle founder Zef Eisenberg plots return". The Sunday Times. ISSN 0956-1382. Retrieved 2018-01-08.
  6. ↑ Bourke, Joanna. "Zef muscles in on former BBC offices" (PDF). Estates Gazette.
  7. ↑ "Autosport - Maxicorp". Maxicorp. Retrieved 2018-01-08.
  8. ↑ "About Us - MADMAX World". MADMAX World. Retrieved 2018-01-08.
  9. ↑ "Fastest turbine-powered motorcycle". Guinness World Records. Retrieved 2018-01-08.
  10. 1 2 "The Sunday Social with speed record holder Zef Eisenberg". Motorcycle News. Retrieved 2018-01-08.
  11. 1 2 "Man Thought Dead After 234-MPH Motorcycle Crash Pursues New Land-Speed Record". Road & Track. 2017-09-15. Retrieved 2018-01-08.
  12. ↑ "Crash survivor breaks sand speed record". BBC News. 2018-05-14. Retrieved 2018-05-17.
  13. ↑ "Sun Motors team races from Caterham to London . . . in a Caterham". The Sun. 2018-05-17. Retrieved 2018-05-17.
  14. ↑ "Maximuscle boss to attempt 200mph speed record on sand". Visordown. Retrieved 2018-05-17.
  15. ↑ "Millionaire Zef Eisenberg injured in high-speed motorcycle crash". Sky News. Retrieved 2018-01-08.
  16. ↑ Reporters, Telegraph (2016-09-19). "Millionaire businessman flown to hospital after coming off motorbike at high-speed racing event". The Telegraph. ISSN 0307-1235. Retrieved 2018-01-08.
  17. 1 2 3 "Racer targets bike return after crash". BBC News. 2017-07-20. Retrieved 2018-01-08.
  18. ↑ "230mph crash rider, Zef, back on track". York Press. Retrieved 2018-01-08.
  19. ↑ "World land speed record attempts at Pendine Sands". ITV News. Retrieved 2018-01-08.
  20. ↑ Lewis, Ian (2017-09-25). "Daredevil plans return to Welsh beach he loves and smash land speed record". walesonline. Retrieved 2018-01-08.
  21. ↑ "EY Entrepreneur of the Year" (PDF). E&Y. 2002.


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