Yellow Cab Pizza

Yellow Cab Pizza Company
Private
Industry Restaurants
Founded April 2001
Founders Eric Puno
Henry Lee
Albert Tan
Headquarters Makati, Philippines
Number of locations
 118+ (2015[1])
Products Pizza
Number of employees
 1,500
Website www.yellowcabpizza.com

Yellow Cab Pizza Company is a Filipino chain that retails fast food, primarily pizza. In 2001, Yellow Cab Pizza Company was founded by Eric Puno, Henry Lee, and Albert Tan.[2] Max's Group, owner of restaurant chain Max's of Manila, owns the brand. The restaurant operates 145 branches in the Philippines and overseas, including branches in Qatar, United Arab Emirates, China and Vietnam.[3]

NY Classic Pepperoni

Operations

A typical branch at SM City Clark in Angeles City, Philippines

The first branch of Yellow Cab Pizza Co. opened along Makati Avenue in April 2001.[1] Because of having "yellow cab" in its name, many thought of the company as a taxi business, but the name is actually a reference to the way it frequently uses the colors black and yellow, a pattern seen on taxicabs.[4][5] The company's delivery service uses Vespa scooters.

In addition, Yellow Cab operates a sister restaurant called Army Navy Burger Burrito.

Expansion

In November 2016, Max's Group Inc. (MGI), owner of the Yellow Cab Pizza brand, signed a development agreement deal with the Qatar-based franchise operator Silver Group to open 22 stores in Kuwait, Bahrain and Oman over the coming five years, beginning in January 2017 The agreement is the seventh overseas franchise contract signed by MGI in 2016.[3]

In January 2017, the first Yellow Cab Pizza restaurant opened in the USA. The restaurant, with an address of 801 Dillingham Boulevard, is located in a small strip center that's part of the Costco Iwilei parking lot, and is next to a Max's Restaurant.[6]

In February 2017, MGI signed a development agreement with the Blue Star Food Corporation in Vietnam to establish at least 12 Yellow Cab stores around the country.[7]

Involvement in motorsports

Delivery service

Yellow Cab Pizza Co. sponsors a team that participates in auto racing. Members of the team include actor Ryan Agoncillo and Alex Perez, who has won three racing titles.[8] One of the chain's founders, Eric Puno, is a fanatic of racing.[9]

They endorse contestants in motorcycle racing. Among them is Glenn Aguilar, an 11-time national champion.[10]

Involvement in football

Yellow Cab Pizza Co. is one of the sponsors of United Football League Division 1 Club Kaya F.C.. Members of the club are Azkals players Alexander Borromeo, Chris Greatwich, OJ Porteria, Kenshiro Daniels and etc.

Lawsuit

In 2008, Yellow Cab Pizza filed a suit against Green Cab Pizza Haus (later renamed Green Avenue Pizza) for using a logo very similar to theirs. The case ended in Yellow Cab's favor and their competitor was forced to pay a total of ₱400,000.[11]

References

  1. 1 2 "The Yellow Cab Pizza Co. Story". Yellow Cab Pizza Co. Retrieved 11 January 2016.
  2. ↑ "8 food brands that are surprisingly Pinoy in origin". Yahoo SHE. August 4, 2013. Retrieved 2014-08-05.
  3. 1 2 Uy, Danica M. (8 November 2016). "Yellow Cab Pizza eyes bigger slice of the Middle East market". Business World Online. Retrieved 9 November 2016.
  4. ↑ Teri Horsley (January 16, 2009). "Call Yellow Cab for a pizza?". JournalNews. Retrieved 2009-08-23.
  5. ↑ Jayme T. Gamil (April 29, 2009). "'Dear Darla' is light and healthy pizza". INQUIRER.net. Retrieved 2009-08-23.
  6. ↑ "Yellow Cab Pizza Co. to debut in Iwilei". Honolulu Star Advertiser. Retrieved 6 August 2017.
  7. ↑ Dumlao-Abadilla, Doris (February 9, 2017). "Yellow Cab debuts in Vietnam". Philippine Daily Inquirer. Retrieved February 9, 2017.
  8. ↑ "Team Yellow Cab gets fast and furious". Manila Bulletin. February 26, 2009. Retrieved August 25, 2009.
  9. ↑ "TEAM REXYBOI". multiply.com. Retrieved 2009-08-26.
  10. ↑ "Aguilar goes into road racing with Yellow Cab". The Philippine Star. March 30, 2008. Retrieved 2009-08-26.
  11. ↑ "Yellow Cab pizza wins suit vs Green Cab". ABS-CBN News. October 9, 2008. Retrieved August 23, 2009.
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