''xoJane''

xoJane
Type of site
Available in English
Owner Time Inc.
Created by Jane Pratt
Website www.xojane.com
Alexa rank Decrease 23,590 (Global February 2017)[1]
Launched 2011
Current status Inactive

xoJane (also known as xoJane.com) was an American online magazine geared toward women and founded by Jane Pratt, founding editor of Sassy and Jane magazines.[2][3][4]

In less than two months from the launch date, xoJane established itself as one of Forbes' "Top 10 Lifestyle Websites for Women."[5] Pratt served as editor-in-chief with Emily McCombs as executive editor, Lesley Kinzel as deputy editor and Mandy Stadtmiller as editor-at-large.[6]

Pratt launched a British sister site, xojane.co.uk, in June 2012, with Rebecca Holman as editor.[7]

In March 2013, xoJane launched spinoff beauty site xoVain.[8]

xoJane and xoVain were acquired by Time Inc. from Pratt and SAY Media in 2015.[9] In December 2016, Time indicated that it would be folding xoJane into InStyle, following reports that Pratt was leaving Time and looking for a new owner for her web properties.[10] While a statement from Time said that the site would redirect to InStyle.com, an internal xoJane letter said that the site would remain up but no new content would be produced after the end of 2016.[11]

References

  1. ↑ "xojane.com site info". Alexa. Retrieved 12 February 2017.
  2. ↑ Cochrane, Kira (14 July 2013). "XoJane.com editor Jane Pratt: 'Be willing to put yourself out there'". Retrieved 2 September 2016 – via The Guardian.
  3. ↑ The Los Angeles Times
  4. ↑ "Glossies could do with a dash of XoJane's sass - Mail Online". Retrieved 2 September 2016.
  5. ↑ Goudreau, Jenna. "xoJane - In Photos: Top 10 Lifestyle Websites For Women". Retrieved 2 September 2016.
  6. ↑ "xoJane". xoJane. Retrieved January 11, 2013.
  7. ↑ Boyd, Phoebe-Jane (July 12, 2012). "Media Interview with xoJane UK editor Rebecca Holman - FeaturesExec Media Bulletin". Featuresexec.com. Retrieved January 11, 2013.
  8. ↑ "Jane Pratt Launches Beauty Site xoVain". Retrieved 2 September 2016.
  9. ↑ Trachtenberg, Jeffrey A. (2015-10-26). "Time Inc. Acquires Websites Aimed at Women". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-05-21.
  10. ↑ Steigrad, Alexandra (December 16, 2016). "Jane Pratt to Exit Time Inc., Shops xo Jane to Vice Media and Others". WWD. Retrieved January 3, 2017.
  11. ↑ Siegler, Mara (December 19, 2016). "The future of xoJane is 'unsure'". Page Six. Retrieved January 3, 2017.
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