XXXX Gold

XXXX Gold
Manufacturer Castlemaine Perkins
Introduced 1991
Alcohol by volume 3.5%
Style a mid strength lager which is also a lower carb beer

XXXX Gold is one of the many beers manufactured in the Australian state of Queensland by Castlemaine Perkins and is one of Australia's most popular beers.[1] XXXX Gold is also produced in the Boag's Brewery in Launceston, Tasmania. XXXX Gold is a sponsor of the Queensland Bulls and the QLD, SA, ACT & NT Cricket Associations.[2] XXXX Gold previously sponsored the Australian V8 Supercars Championship Series from 2008 to 2011, as well as the Professional Bull Riders' (PBR) Australian branch.[3]

History

Victoria Bitter held the highest market share of all beer sold in Australia for more than two decades. However, in 2012 this mantle passed to the Lion Nathan's Queensland XXXX Gold.[4] Lion Nathan passed the mantle back to Victoria Bitter in 2013.[5] In March 2012 XXXX GOLD obtained a three-year lease on the 6-hectare (15-acre) Pumpkin Island on the Southern Great Barrier Reef, which they turned into XXXX Island to use in advertising and promotional events.[6] XXXX sponsored the XXXX Gold Beach Cricket Tri-Nations series. It involved famous cricketers from Australia such as Allan Border, England including Graham Gooch and West Indies including Courtney Walsh and Sir Viv Richards.[7]

See also

References


  1. ↑ http://www.heraldsun.com.au/news/victoria/winning-gold-will-only-make-victoria-bitter/story-fn7x8me2-1226373259419
  2. ↑ XXXX Gold info Archived 6 July 2008 at the Wayback Machine. - Lion Nathan website, 9 October 2007
  3. ↑ "Official Sponsors of PBR Australia". Pbraustralia.com. Archived from the original on 13 April 2014. Retrieved 9 April 2014.
  4. ↑
  5. ↑ http://www.smh.com.au/business/vb-regains-crown-as-nations-favourite-beer-20130328-2gvvl.htm
  6. ↑ http://www.couriermail.com.au/news/queensland/xxxx-gold-negotiates-three-year-lease-for-pumpkin-island-on-great-barrier-reef-to-use-as-location-for-promotional-events/story-e6freoof-1226299721090
  7. ↑ Test stars' spin on beach cricket - The Australian, 27 September 2006
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