Welcome Break

Separately owned Motels and Hotels

Welcome Break also operate Days Inn motels and Days Hotel and Ramada hotels at other sites, at services and town/city locations:

• Days Inn Peterborough services (A1(M)
• Ramada Cambridge services (A14)
• Days Inn Stevenage Baldock services
• Days Inn Winchester services
• Ramada London Stansted
• Days Inn Cobham services (M25)
• Ramada Wakefield (M1)

Split from Trusthouse Forte

In January 1996, the Forte Group was the subject of a £3.9 billion hostile takeover by the British media group Granada. Due to Granada's existing major presence in the motorway services market, a subsequent investigation by the Monopolies and Mergers Commission ordered Granada to sell 27 of the Welcome Break sites. The company was eventually bought by Investcorp in 1997 for £476M.^[1] Investcorp then sold Welcome Break to Appia Investments in March 2008 for £500M.^[1]

Applegreen

In August 2018 Applegreen agreed to purchase the majority of Welcome Break for €361.8M.^[2]

Hotels

The majority of hotels at Welcome Break service areas are franchises of Days Inn or Ramada; many of these were once branded under Welcome Break's own brand, "Welcome Lodge"; the last of these, at Newport Pagnell and Charnock Richard, were rebranded to Days Inns in May 2009 and also took over operation of three former PURPLE hotels at Cambridge, Peterborough, and Stevenage in July 2009, each three have reopened as Days Inn taking its total to 26. In September 2012, Welcome Break opened a Days Inn at the new Cobham Service area on the M25, and 2013 saw a rebrand of Days Hotel London North and Days Inn London Stansted into Ramada hotels. In December 2014, Welcome Break purchased Days Hotel Wakefield, and after a full refurbishment it was reopened as Ramada Wakefield in January 2015.

Catering

Eat In was Welcome Break's own brand self-service restaurant. However, these have since been replaced with food courts, featuring a selection of brands varying from location to location:

• Subway was opened at 15 Welcome Break sites from January 2015 to May 2015.
• Harry Ramsden's, a UK-based fish and chip restaurant (also offering a range of breakfast to eat in or take away), is included at the majority of sites.
• Waitrose has franchise stores at most Welcome Breaks.
• In May 2006, a branch of the international coffeehouse chain Starbucks was opened on a trial basis at Corley services on the M6 motorway. Starbucks is now available in most Welcome Break services. Some services have drive-through Starbucks in separate buildings.
• Welcome Break is a long-standing KFC licensee, operating KFC fast food restaurants at 24 of its service areas.^[3] In May 2005, Welcome Break announced a deal with KFC designed to bypass tough UK motorway signage legislation.^[4] UK law used to prevents motorway service area operators from displaying additional brand names other than their own company name on roadside signage. To circumvent this restriction, a new subsidiary company "Welcome Break KFC" was registered. However now it is legal to have up to 6 logos on motorway service station signs.
• Burger King restaurants operate at all Welcome Break service stations except Burtonwood and Derby South.
• Tossed is a healthy food based restaurant chain at selected Welcome Break services. These are Oxford, South Mimms, Birchanger Green and Warwick. There was a site at Fleet (southbound), but it was burnt down (along with the majority of the building). It is unclear (as of October 2017) if this branch will re-open.
• In 1995, it was announced that they were going to add a McDonald's to every one of the services, but the process was stopped after just two because Forte were acquired by Granada (now Moto), a deal which included Welcome Break and lost out to Burger King being added instead. There are only two McDonald's now, at Fleet services and Woodall services.
• Chopstix, first introduced in August 2016 at Birchanger Green. Now has a few branches at other services

WHSmith

Recently, Welcome Break service areas have followed the industry-wide trend towards partnership with High Street brands. W H Smith stores have been introduced at the majority of Welcome Break sites as a replacement for the traditional unbranded retail outlets.^[5] Initially launched as a trial store at the Newport Pagnell site in February 2007, W H Smith stores have now been rolled out across the Welcome Break portfolio.^[5]

Fone Bitz

Fone Bitz sell electronics across the motorway network and operate at most Welcome Break sites. Fone Bitz sell a range of Mobile Phone, iPad, iPod, Laptop, electronic and car accessories in general.

Welcome Break Gaming

Welcome Break Gaming is a self branded betting arcade located at all Welcome Break sites, except the Welcome Break operated Days Inn hotels and motels.

Ecotricity

In July 2011 it was announced that the green energy provider Ecotricity will be providing fast and normal electric vehicle charging stations at Welcome Break service stations, linking London in the south with Exeter in the west and Edinburgh in the north.^[6]