Wayne Elsey

Wayne Elsey
Born (1965-02-10) February 10, 1965
Arlington, Virginia
Known for Soles4Souls, Funds2Orgs, Elsey Enterprises[1]

Wayne Elsey (born February 10, 1965) is the founder and former CEO of Soles4Souls,[2] a Nashville-based nonprofit organization that has collected over 19 million pairs of shoes from footwear companies and shoe drives,[3] distributing them to people in need in over 129 countries.[4][5] After leaving Soles4Souls, Elsey established Elsey Enterprises,[6] a branding and marketing firm.[7] From this parent company, he has since founded 501(c)(3) University (subsequently relaunched as SocialGoodU),[8] an online education tool for nonprofits, and Funds2Orgs, a social enterprise geared towards helping nonprofit organizations raise funds while impacting the environment and micro-enterprises in developing countries. Elsey has won numerous awards stemming from his philanthropic work.[9][10]

Career

In high school, Elsey struggled with his self-image and worth, and attributes his 11th-grade teacher Mrs. Bush for helping him through a suicide attempt.[11] He cites this as a life-changing moment.[12]

Elsey started working in the footwear industry at 15 as stock boy for GallenKamp Shoes in Fredericksburg, Virginia, where he worked full-time before graduating from Stafford Senior High School in 1983.[13] At 20, Elsey began employment at Stride Rite Corporation, working his way into various executive positions, including serving as their youngest regional vice president at 25.[14] By age 25, Elsey was regional vice president of a national chain of shoe stores.[15]

From 1999 to June 2, 2004, Elsey worked for FSI as president-CEO and an equity partner. FSI grew over 400 percent during Elsey's tenure.[16] Elsey managed growth and development in the occupational footwear market with the Nautilus, Skidbuster, Third Watch, and Avenger brands.[17] In 2000, Elsey was promoted to CEO/president of the Nautilus Footwear company.[18] Prior to Nautilus, Elsey held senior positions at EJ Footwear, LLC (formerly known as the Endicott Johnson Corporation), Iron Age, Lake of the Woods and Stride Rite Corporation.[19]

In 2004, Elsey got inspired to start Soles4Souls while watching a news on television about massive waves ashore at the coast of Sumatra in which almost 250,000 people lost their lives. He saw an opportunity to change the lives of survivors by creating micro businesses for them.[20] From this idea, he created Soles4Souls, a nonprofit organization that would send 250,000 shoes to recovering communities struck by the calamities.[4] Elsey used his contacts in the industry and was able to successfully donate shoes to the affected areas in the Southeast Asia and the Gulf Coast. The organization quickly gained popularity and was named among one of the fastest growing fastest-growing charities.[21]

On March 9, 2005, Elsey was named president of Kodiak-Terra USA Inc.[22] On April 16, 2007, he stepped down from that post to devote time to Soles4Souls Inc.[23][24] Soles4Souls had the mission of changing the world one pair at a time. In 2008, Elsey completed his book Almost Isn’t Good Enough, which encompasses his experience and thoughts on nonprofits and impacting the world for the people who are in need. The book outlines several key elements that calls readers to act on the good rather than thinking, waiting and planning.[25]

Elsey has since left Soles4Souls[26] and has started a full-service branding and marketing company, Elsey Enterprises.[7] He fulfills speaking engagements[27] detailing his story and strategies.[28] He founded SocialGoodU, an online education for the nonprofit community,[29] and has traveled for charitable causes.[30][31]

In April 2013, Elsey founded Funds2Orgs, a social enterprise geared at helping nonprofits, schools, churches, and civic groups raise funds while impacting micro-enterprises in developing nations and the environment.[32][33] In 2016 Elsey Enterprises acquired Shoes With Heart, Southern California's leading shoe drive fundraising business.[34]

Philanthropy

Before the 2004 Indian Ocean tsunami, Elsey wasn't involved with any charities on a regular basis. According to Elsey, he considered monetary donations to organizations to be sufficient and "concentrated 100% on 'making the deal' happen in the for-profit world."[4] Elsey says that he got the idea for his charity, Soles4Souls, when watching footage of the 2004 tsunami in Indonesia.[35][36] He writes in his biography, "I was sitting on my couch watching the news reports replay the giant waves rippling through the towns, and I felt sick to my stomach. Then I saw an image of a single shoe, stranded on a decimated beach."[37] Elsey and colleagues gathered over 250,000 pairs of new shoes to give to people involved in the tsunami areas. The next year when Hurricane Katrina hit the United States, Elsey raised nearly one million pairs of shoes.[37]

Elsey went on to found Soles4Souls a year later, formally incorporated as a 501(c)(3) charity organization in 2005.[38] As the founder and CEO of Soles4Souls, Elsey oversaw the donation of over 19 million pairs of shoes since its inception.[39]

On April 3, 2011, Elsey announced he was expanding the Soles4Souls brand with the addition of Hope4Souls.[40] According to the charity's website, "Hope4Souls will be a general product division of Soles4Souls, providing various supplies like medical materials, toys, non-perishable food and other provisions to individuals and organizations in need." Hope4Souls is the second division related to Soles4Souls that was created, along with the apparel division called Clothes4Souls that was launched in 2010. Clothes4Souls focused on collecting used and new clothes by creating campaigns that drive manufacturers and the general public to donate used clothes. Elsey later included designers, brands and retail partners, including Converse, American Apparel, New Balance and others to encourage larger donations of clothes by the general public and create awareness about his new clothes division.[41] Later in 2011, Elsey purchased the larger distribution center in Wadley, Alabama, that can accommodate and handle increasing shoe donations; he also announced new hires to further develop his organization in non-endemic markets and work on developing micro-business there.[42] Elsey's departure from Soles4Souls was voluntary to pursue new ventures and a focus on his health. During his tenure, he was subject to much criticism which was refuted and found incorrect.[43][44]

Elsey launched Funds2Orgs, a solution for nonprofits, churches, and schools, in 2013.[45][4] This for-profit social enterprise helps nonprofit organizations achieve financial sustainability through shoe drive fundraisers and other fundraising events.[46][47] The organization seeks to eliminate shoes, clothing, and purses from being discarded in landfills by repurposing them in developing nations within the secondary markets.[48]

Elsey ranked #193 on the 2017 Philanthropists & Social Entrepreneurs TOP 200 list in March 2017.[49] He is a contributor to Forbes.com and was accepted into the Forbes Business Development Council in September 2017.[50]

Awards

The New York charity Kids In Distressed Situations (K.I.D.S) awarded Wayne Elsey the Humanitarian of the Year award for his partnership and support of the organization in 2010.[9][10]

Elsey received the 2010 Philanthropist of the Year award in New York City at the 24th annual Footwear News Achievement Awards (FNAA) for his charity work with the organization Soles4Souls.[51][52]

Bibliography

  • Wayne Elsey (2010). Almost Isn't Good Enough. Changing the World. ISBN 145074124X.
  • Wayne Elsey (2015). The Rise and Fail of Charities in the 21st Century: How the Nonprofit World is Changing and What You Can Do To Be Ready. WEE Publishing. ISBN 057815921X.
  • Wayne Elsey (2015). Be Bold, Dominate and Succeed in Marketing For Today's Digital World On A Limited Budget (Not Your Father's Charity Book Series 2). ASIN B013TN3M40.
  • Wayne Elsey (2016) Dominate your School Fundraising May 2016 [53]

References

  1. ↑ "Effective Marketing, Branding Strategies - Elsey Enterprises". Elsey Enterprises. Retrieved January 25, 2018.
  2. ↑ "'Soles4Souls' Helps Poor Walk a Better Path". CBN. September 23, 2010. Retrieved February 20, 2015.
  3. ↑ "Shoe Charity Encourages Manufacturers, Employees to Recycle Safety Footwear". EHS Today. February 6, 2009. Retrieved February 18, 2015.
  4. 1 2 3 4 James O’Brien (March 24, 2014). "How A Former Shoe Salesman Supports Microbusiness In The Developing World". Forbes. Retrieved February 17, 2015.
  5. ↑ Dan Duffy (February 2, 2013). "Beating the Cancer Blues". Huffington Post. Retrieved February 18, 2015.
  6. ↑ "Elsey Enterprises: Private Company Information - Bloomberg". www.Bloomberg.com. Retrieved January 25, 2018.
  7. 1 2 Reisinger, Brian. "Wayne Elsey resigns from Soles4Souls". Nashville Business Journal. Retrieved 7 August 2013.
  8. ↑ "Nonprofit education organizations, 501(c)(3) University". Retrieved February 17, 2015.
  9. 1 2 "KidsDonations.org" (PDF). KidsDonations.org. Retrieved January 25, 2018.
  10. 1 2 "Soles4Souls Honored with Philanthropy Award". Retrieved February 17, 2015.
  11. ↑ Lehmann, Tyler. "How One Small Act of Kindness Sent Millions of Shoes Around the World".
  12. ↑ Elsey, Wayne. Almost Isn't Good Enough. Changing the World Publishing; 1st Edition (2010). Print.
  13. ↑ "Shoes are good for soul". Fredericksburg.com. June 19, 2007. Retrieved 18 February 2015.
  14. ↑ Scott Williams (17 December 2010). "Win A FREE iPad – Almost Isn't Good Enough". Bigisthenewsmall.com. Retrieved 18 February 2015.
  15. ↑ "The Free Lance Star features Soles4Souls". Soles4Souls. June 19, 2007. Retrieved 18 February 2015.
  16. ↑ "CEO Resigns from Footwear Specialties International". Freelibrary. Retrieved 18 February 2015.
  17. ↑ "Ceo Resigns Footwear Specialties International". Highbeam.
  18. ↑ "USA: Wayne Elsey named CEO of Nautilus Footwear". Retrieved 18 February 2015.
  19. ↑ "Nautilus Footwear's Wayne Elsey Promoted to CEO/President". Thefreelibrary.com. Retrieved 18 February 2015.
  20. ↑ "ABC News Good Morning America". ABC News. 24 August 2010. Retrieved 20 February 2015.
  21. ↑ Bob Smietana (23 March 2013). "Soles4Souls shoe charity takes steps to restore trust". USA Today. Retrieved 18 February 2015.
  22. ↑ "Kodiak Uses Direct Mail to Gain Toehold in U.S." March 17, 2005. Retrieved 18 February 2015.
  23. ↑ "Shoe executive steps down to focus on nonprofit work". Nashwille Business Journal. April 16, 2007. Retrieved February 18, 2015.
  24. ↑ "Wayne Elsey". Retrieved February 18, 2015.
  25. ↑ Bob Smietana (April 4, 2011). "Shoes charity sells more soles than it gives away". USA Today. Retrieved February 17, 2015.
  26. ↑ Dan Duffy. "68 Hours in Haiti, Part 6: Epilogue". Huffington post. Retrieved May 18, 2015.
  27. ↑ "Leadership Breakfast 2/23/12". Vanderbilt University. February 23, 2012. Retrieved February 18, 2015.
  28. ↑ ExpertFile. "ExpertFile - The Expert Marketing Platform for Thought Leaders". www.SpeakerFile.com. Retrieved January 25, 2018.
  29. ↑ "Nonprofit Education Organization 501 (c) (3) University". Retrieved February 18, 2015.
  30. ↑ "Wayne Elsey Enterprises Helps The Half Fund Charity Raise Cancer Awareness". Retrieved 7 August 2013.
  31. ↑ Elsey, Wayne. "A Note from My Flight Attendant". Retrieved August 7, 2013.
  32. ↑ "How does this work?". Funds2orgs. Retrieved February 18, 2015.
  33. ↑ "If the shoes fits". Issuu. Retrieved February 20, 2015.
  34. ↑ http://www.bizjournals.com/orlando/news/2016/01/13/elsey-enterprises-acquires-california-firm.html
  35. ↑ Dan Duffy (14 May 2013). "The Accidental Philanthropist". Huffington Post. Retrieved 18 February 2015.
  36. ↑ "Americans Less Generous in Japan Disaster Relief?". ABC News. March 18, 2011. Retrieved 20 February 2015.
  37. 1 2 "Soles4Souls.org". Soles4Souls.org. Retrieved January 25, 2018.
  38. ↑ "SimplicityWrecked.org". Wrecked.org. Retrieved January 25, 2018.
  39. ↑ "ABOUT.com: Nashville - Soles4Souls". Soles4Souls.org. May 21, 2008. Retrieved January 25, 2018.
  40. ↑ "Westin Associates Run the Span of the World in Celebration of Global Launch of New Balance Gear Lending Program". Starwood Hotels. 15 November 2012. Retrieved 18 February 2015.
  41. ↑ "Soles4Souls now handles Clothes4Souls, too". Nashwille Business Journal. 25 February 2010. Retrieved 19 February 2015.
  42. ↑ Brian Reisinger (21 June 2011). "Soles4Souls announces new distribution center". Retrieved 19 February 2015.
  43. ↑ Weilheimer, Neil (April 11, 2011). "Soles4Souls Refutes Newspaper Charges". Footwearnews.com. Retrieved January 25, 2018.
  44. ↑ https://www.bizjournals.com/nashville/news/2012/03/23/soles4souls-wayne-elsey-tennessee.html
  45. ↑ "Funds2Orgs Helps Non-Profits". Retrieved 7 August 2013.
  46. ↑ Denise Bachman (December 20, 2014). "Reconnecting with those in our area who touched the lives of others this year". Retrieved 18 February 2015.
  47. ↑ "Funds2Orgs Appoints Chief Fundraising Strategist". Retrieved 7 August 2013.
  48. ↑ Connolly, Chris. "Best foot forward". LI Herald. Retrieved 17 September 2013.
  49. ↑ Cag, Derin. "Philanthropists & Social Entrepreneurs Top 200: From Elon Musk to Melinda Gates, These Are the Most Influential Do-Gooders in the World". Richtopia.
  50. ↑ "Wayne Elsey Accepted into Forbes Business Development Council". PR Newswire. Cision.
  51. ↑ "FN ACHIEVEMENT AWARD WINNERS". WWD.com. Retrieved 18 February 2015.
  52. ↑ "Soles4Souls® Honored With Philanthropy Award". TheStreet. 2 December 2010. Retrieved 18 February 2015.
  53. ↑ Enterprises, Elsey. "Wayne Elsey's Latest Book Serves as a Practical Fundraising Guide for Schools and School Groups, Beyond Selling Candy". www.PRNewswire.com. Retrieved January 25, 2018.
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