Watch Me (Whip/Nae Nae)

"Watch Me"
Single by Silentó
Released May 5, 2015
Format Digital download
Recorded November 2014
Length 3:05
Label Capitol
Songwriter(s)
Producer(s) Bolo Da Producer
Silentó singles chronology
"Watch Me"
(2015)		 "Lightning in a Bottle"
(2015)

"Watch Me"
(2015)		 "Lightning in a Bottle"
(2015)
Music video
"Watch Me" on YouTube

"Watch Me" (also known as Watch Me (Whip/Nae/Nae)) is the debut single by the American rapper Silentó. In March 2015, he was signed to Capitol Records, which released the track as a single with an accompanying music video. The song peaked at number three on the Billboard Hot 100, where it spent 6 non-consecutive weeks. With a viral clip on YouTube, the song was popular for its dance despite mixed reviews, a combination of 2 popular moves cited in the title: the "Whip (dance)" and the "Nae Nae"[1] as well as other hip hop dances from various songs "Crank That (Soulja Boy)" and "Stanky Legg".

Release

The song was released on May 5, 2015. Starting August 28 until September 6, 2015, Silentó performed a remixed version for Nickelodeon to help advertise their Labor Day weekend line-up of shows (ALVINNN!!! and the Chipmunks, Harvey Beaks, Sanjay and Craig, and Pig Goat Banana Cricket) under the title "Epic Dance Party". In the promos, portions of Silentó's original music video are used, although there are new shots featuring him dancing with the Nick characters and rapping the remix.[2]

Music video

The music video was uploaded online on Silentó's Vevo channel on YouTube on June 25, 2015 and shot in Atlanta, Georgia. It was directed by Marc Klasfeld. Set in a high school gymnasium, Silentó performs the dance moves mentioned in the song with dance crews, high school and university cheerleaders, fans, even a trio of conservative women who later join in on the dance, and also incorporates videos sent in by viewers. Lil Scrappy and Rich White Ladies make guest appearances in the video.[3] As of August 2018, it has surpassed 1.5 billion views on YouTube,[4] making it one of the site's 50 most viewed videos.[5]

DanceOn Campaign

The digital media company DanceOn was crucial to the success of “Watch Me (Whip/ Nae Nae).” After striking a deal with Silentó, DanceOn reached out to its network of dance content creators to make instructional videos to the song for their #WatchMeDanceOn campaign. 50 of their creators made videos that they then posted on YouTube. Instantly they gained popularity bringing in more than 250 million views in under three months.[6] The campaign was launched on April 13, 2015 and by May 22, 2015 the track’s sales tripled from 17,000 units a week to 42,000 a week.[7]

Reception

Commercial

"Watch Me (Whip/Nae Nae)" peaked at number three on the Billboard Hot 100, where it has spent six non-consecutive weeks being kept from number one on the chart by songs such as "Cheerleader" by Omi and "Can't Feel My Face" by The Weeknd. It spent eighteen weeks in the top ten of that chart before dropping out on October 14, 2015.[8] Internationally, the song has peaked within the top ten of the charts in Australia, as well as the top twenty of the charts in Denmark, New Zealand and the United Kingdom.[9] The song reached over 2 million in sales by November 2015,[10] and has sold 2,440,000 copies as of June 2016.[11]

Critical

The song received mostly positive reviews for its dance. It also received a nomination for Song of the Summer at the 2015 MTV Video Music Awards[12] and another nomination for R&B/Hip-Hop Song at the Teen Choice Awards.[13] However, it was not immune to negative reception, as Australian site Irkitated named it one of the absolute "worst songs".[14]

In other media

The song is featured in the television shows South Park, The $100,000 Pyramid, and The Unbreakable Kimmy Schmidt. It can also be heard in the film The Emoji Movie and the first teaser trailer for Trolls. The track appears in the video game Just Dance 2017, and is playable in the demo for Xbox One, PlayStation 4, and Nintendo Switch, Wii U copies of the demo keep Sorry as the playable demo track.

Charts and certifications

References

  1. ↑ Stanos, Brittany (9 December 2015). "2015's 10 Most Viewed Music Videos on YouTube". Rolling Stone. Retrieved 5 July 2016.
  2. ↑ Nickelodeon (2015-08-27), Watch Me Whip Nae Nae Nick Remix | Silentó | Nick, retrieved 2016-08-25
  3. ↑ "Watch Me: Behind the Scenes" from YouTube (Posted July 21, 2015)
  4. ↑ SilentoVEVO (2015-06-25), Silentó - Watch Me (Whip/Nae Nae) (Official), retrieved 2016-08-17
  5. ↑ "Most Viewed Videos of All Time (Over 375 million views)". YouTube. Retrieved July 30, 2016.
  6. ↑ "Madonna cofounded a startup that manufactures viral dance trends — and 'Whip/Nae Nae' was its first monster hit". Business Insider. Retrieved 2017-12-09.
  7. ↑ "Atlanta Rapper Silento's Road to a Label Deal, Chart Success: Professional YouTubers". Billboard. Retrieved 2017-12-09.
  8. ↑ "Silento Chart History". Billboard.com. Retrieved 14 June 2015.
  9. ↑ "Watch Me (Whip / Nae Nae)". acharts.co. Retrieved 30 October 2015.
  10. ↑ Mansell, Henry (14 November 2015). "Hip Hop Single Sales: Drake, Justin Timberlake & The Weeknd". HipHopDX. Cheri Media Group. Retrieved 14 November 2015.
  11. ↑ "Nielsen SoundScan charts – Digital Songs – Week Ending: 06/06/2016" (PDF). Nielsen SoundScan. Archived from the original (PDF) on July 5, 2016.
  12. ↑ "Song of Summer". MTV. Retrieved 19 August 2015.
  13. ↑ "2015 Teen Choice Awards, Nominees, Winners, TV Schedule". chiff.com. Retrieved 30 October 2015.
  14. ↑ Irkitated. "Worst Songs-crazy- Silento - Watch me Whip and Watch me Nae Nae - Irkitated". Irkitated. Retrieved 3 November 2015.
  15. ↑ "Australian-charts.com – Silentó – Watch Me (Whip / Nae Nae)". ARIA Top 50 Singles. Retrieved 22 September 2015.
  16. ↑ "Ö3 Austria Top40: Single-Charts". orf.at. Retrieved 30 October 2015.
  17. 1 2 "Ultratop.be – Silentó – Watch Me (Whip / Nae Nae)" (in Dutch). Ultratop. Retrieved 22 September 2015.
  18. ↑ "Ultratop.be – Silentó – Watch Me (Whip / Nae Nae)" (in French). Ultratip. Retrieved 10 October 2015.
  19. ↑ "Silento Chart History (Canadian Hot 100)". Billboard. Retrieved 22 September 2015.
  20. ↑ "Canada CHR/Top 40: Sep 12, 2015". Billboard. Retrieved 22 September 2015. (subscription required)
  21. ↑ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201534 into search. Retrieved 22 September 2015.
  22. ↑ "Danishcharts.com – Silentó – Watch Me (Whip / Nae Nae)". Tracklisten. Retrieved 22 September 2015.
  23. ↑ "Lescharts.com – Silentó – Watch Me (Whip / Nae Nae)" (in French). Less classement single. Retrieved 22 September 2015.
  24. ↑ "Musicline.de – Silentó Single-Chartverfolgung" (in German). Media Control Charts. PhonoNet GmbH.
  25. ↑ "Chart Track: Week 35, 2015". Irish Singles Chart. Retrieved 28 August 2015.
  26. ↑ "Top Digital - Classifica settimanale WK 37 (dal 2015-09-11 al 2015-09-17)". Federazione Industria Musicale Italiana. Retrieved 21 September 2015.
  27. ↑ "Dutchcharts.nl – Silentó – Watch Me (Whip / Nae Nae)" (in Dutch). Single Top 100. Retrieved 22 September 2015.
  28. ↑ "Charts.org.nz – Silentó – Watch Me (Whip / Nae Nae)". Top 40 Singles. Retrieved 22 September 2015.
  29. ↑ "SNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201535 into search. Retrieved 22 September 2015.
  30. ↑ "EMA Top 10 Airplay: Week Ending 2015-09-15". Entertainment Monitoring Africa. Retrieved 16 September 2015.
  31. ↑ "Swedishcharts.com – Silentó – Watch Me (Whip / Nae Nae)". Singles Top 60. Retrieved 22 September 2015.
  32. ↑ "Swisscharts.com – Silentó – Watch Me (Whip / Nae Nae)". Swiss Singles Chart. Retrieved 22 September 2015.
  33. ↑ "Official Singles Chart Top 100". Official Charts Company.
  34. ↑ "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved 22 September 2015.
  35. ↑ "Silento Chart History (Hot 100)". Billboard. Retrieved 8 July 2015.
  36. ↑ "Silento Chart History (Dance Mix/Show Airplay)". Billboard. Retrieved 18 August 2015.
  37. ↑ "Silento Chart History (Latin Airplay)". Billboard. Retrieved 22 September 2015.
  38. ↑ "Silento Chart History (Latin Pop Songs)". Billboard. Retrieved 22 September 2015.
  39. ↑ "Silento Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved 9 July 2015.
  40. ↑ "Silento Chart History (Pop Songs)". Billboard. Retrieved 4 August 2015.
  41. ↑ "Silento Chart History (Rhythmic)". Billboard. Retrieved 4 August 2015.
  42. ↑ "Radio Disney - Year End Charts - Top 50 Songs of 2015". Disney. Retrieved January 2, 2016.
  43. ↑ "ARIA Charts - End of Year Charts - Top 100 Singles 2015". Australian Recording Industry Association. Retrieved January 6, 2016.
  44. ↑ "Jaaroverzichten 2015: Urban" (in Dutch). Ultratop Flanders. Retrieved September 10, 2018.
  45. ↑ "Canadian Hot 100 Year End 2015". Billboard. Prometheus Media Group. Retrieved December 13, 2015.
  46. ↑ "Jaaroverzichten – Single 2015" (in Dutch). MegaCharts. Retrieved September 10, 2018.
  47. ↑ "Top Selling Singles of 2015". Recorded Music NZ. Retrieved 25 December 2015.
  48. ↑ "Hot 100: Year End 2015". Billboard. billboard.com. Retrieved December 9, 2015.
  49. ↑ "Year-end - US Hot R&B/Hop-hop Songs". Billboard.com. Retrieved December 9, 2015.
  50. ↑ "As 100 Mais Tocadas nas Rádios Jovens em 2016". Billboard Brasil (in Portuguese). January 4, 2017. Retrieved September 7, 2017.
  51. ↑ "Canadian Hot 100 Year End 2016". Billboard. Retrieved December 9, 2016.
  52. ↑ "Hot 100 Songs - Year-End 2016". Billboard. Retrieved December 8, 2016.
  53. ↑ "ARIA Charts – Accreditations – 2016 Singles". Australian Recording Industry Association. Retrieved October 30, 2016.
  54. ↑ "Canadian single certifications – Silento – Watch Me". Music Canada. Retrieved October 30, 2016.
  55. ↑ "New Zealand single certifications – Silento – Watch Me (Whip / Nae Nae)". Recorded Music NZ. Retrieved October 30, 2016.
  56. ↑ "Polish single certifications – Silento – Watch Me (Whip / Nae Nae)" (in Polish). Polish Society of the Phonographic Industry. Retrieved October 30, 2016.
  57. ↑ "British single certifications – Silento – Watch Me (Whip/Nae Nae)". British Phonographic Industry. Retrieved October 30, 2016. Select singles in the Format field. Select Silver in the Certification field. Type Watch Me (Whip/Nae Nae) in the "Search BPI Awards" field and then press Enter.
  58. ↑ "American single certifications – Silento – Watch Me (Whip / Nae Nae)". Recording Industry Association of America. Retrieved October 30, 2016. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
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