WWAC

WWAC
City Ocean City, New Jersey
Broadcast area Atlantic City, New Jersey
Branding AC 102.7
Slogan Today's Hottest Hits
Frequency 102.7 MHz
First air date June 1991
Format Top 40 (CHR)
ERP 4,100 watts
HAAT 121.7 meters
Class A
Facility ID 51575
Transmitter coordinates 40°43′13″N 75°35′44″W / 40.72028°N 75.59556°W / 40.72028; -75.59556
Callsign meaning W W Atlantic City
Former callsigns WJSE, WSKR
Owner Longport Media, LLC. (sale to Educational Media Foundation pending)
(Longport Media, LLC.)
Sister stations WBSS, WOND, WTKU-FM, WMGM-FM
Webcast Listen Live
Website ac1027.com

WWAC (102.7 FM) is a commercial radio station located in the Atlantic City area on 102.7 FM. The station serves Atlantic, Cape May, Cumberland and Southern Ocean Counties in New Jersey. The callsign meaning for WWAC is Atlantic City. The transmitter is located on the roof of the Ocean Club Condominium Complex in Atlantic City[1], with studios in Linwood, New Jersey.

History

Early years

The station began broadcasting on June 28, 1991 as WSKR [2] with a locally-produced sports format. "Score 102-7" eventually simulcasted Philadelphia's sports WIP(AM) from 6AM to 6PM weekdays.

The station changed its call letters to WJSE in November of 1994, broadcasting various versions of a rock format. From November 1999 until December 16, 2005 WJSE was the South Jersey home of the syndicated Howard Stern Show. On January 8, 2006 the Scotty and Alex Show replaced Stern after he moved his radio show to Sirius Satellite Radio and in February 2007 the syndicated Mancow Show replaced Scotty and Alex after the duo moved their show over to Free FM formatted WYSP in Philadelphia.

On December 16, 2005 the last day of Howard Stern's terrestrial radio show WJSE along with many of the other soon to be former Stern affiliates including flagship station WXRK in New York City broadcast Stern's last show live over the Internet which until then was strictly forbidden under the syndication agreement between Stern, his production company One-Twelve, Inc., his employer CBS Radio, the syndicator Westwood One and the affiliates which broadcast The Howard Stern Show.

The station was a finalist for Radio and Records magazine's 2007 Industry Achievement Award for best Alternative Station for markets 100 and up. Other finalists include WKZQ-FM, KQXR, WBTZ, KXNA, and WSFM.[3]

By 2006, WJSE shifted from alternative rock as Digital 102.7 to active rock as 102.7 The Ace. In late July 2008, it became 102.7 JSE Rocks. The active rock format shifted to alternative rock by 2009.

Wild 102.7

In May 2010, speculation began swirling around a format flip for WJSE. It was speculated that WJSE was to flip to a simulcast of WPTY Long Island. The rumors became reality on July 1, 2010 when it was comfired that WJSE would indeed flip to a rhythmic top 40/dance format, and adopt the revamped moniker "Wild 102-7, Atlantic City's Party Station." It even got the new calls WWAC and a change of COL to Ocean City, all to improve signal coverage. The station was launched on July 2, 2010 at 9:55 P.M.[4][5][6]

As of 2011, WWAC's playlist shifted more toward a CHR format.

AC 102.7

On September 19, 2011, the station changed its name to AC 102.7, retaining the contemporary hit radio format.

Sale to EMF

On June 20, 2018, Longport Media sold WWAC to the Educational Media Foundation for $570,000. As with all of its acquisitions, EMF plans to convert the station to non-commercial status as it will likely bring their Christian ACK-Love” format to the station upon closing of the deal.[7]

References

  1. http://www.fccinfo.com/CMDProEngine.php?sCurrentService=FM&tabSearchType=Appl&sAppIDNumber=1383314
  2. FCC Call Sign History
  3. "2007 Industry Achievement Awards". Radio and Records. Sep 28, 2008. Archived from the original on 2008-05-11. Retrieved 2008-04-27.
  4. "Getting Wild in Atlantic City" from Radioinsight (June 30, 2010)
  5. "Atlantic City Getting Wild" from All Access (July 1, 2010)
  6. "Atlantic City Is Getting "Wild"" Archived 2010-07-03 at the Wayback Machine. from FMQB (July 1, 2010)
  7. EMF Acquires AC 102.7 Atlantic City
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