WVKY

WVKY
City Shelbyville, Kentucky
Broadcast area Louisville metropolitan area
Branding Froggy 101.7
Frequency 101.7 MHz
Format Country music
ERP 6,000 watts
HAAT 100 meters (328 ft)
Class A
Facility ID 60081
Transmitter coordinates 38°12′48.00″N 85°10′16.00″W / 38.2133333°N 85.1711111°W / 38.2133333; -85.1711111
Former callsigns WCKD (1989-1989)
WCKP (1989-1992)
WTHQ (1992-2002)
WIBL (2002-2003)
WJZO (2003-2005)
WXTF (2005-2006)
WLPP (2006-2007)
WKRD-FM (2007-2012)
Owner Southern Belle LLC
Sister stations WFKY, WSTV
Website myfroggyville

WVKY (101.7 MHz) is a commercial FM radio station licensed to Shelbyville, Kentucky, and serving the Louisville metropolitan area. The station is owned by Southern Belle LLC.[1] It airs a country music radio format which is simulcast on 104.9 WFKY in Frankfort, Kentucky. The station calls itself "Froggy 101.7 and 104.9," using a frog as its mascot.

History

The station signed on in 1978 as WZZX with an album-oriented rock format. Unable to gain traction against market-leader 102.3 WLRS, WZZX switched to an adult contemporary music format as WJYL in 1981. This station struggled against AC competitor 103.9 WRKA, so it began adding Top 40 music to its playlist, becoming a Hot AC outlet. This move was successful, but short-lived.

In 1984, maintaining the WJYL call sign, the station adopted an Urban Contemporary format. The station became WCKD on April 1, 1989. On July 8, 1989, the station changed its call sign to WCKP, then on August 31, 1992 to WTHQ, on May 17, 2002 to WIBL, on May 29, 2003 to WJZO, on December 13, 2005 to WXTF, on March 21, 2006 to WLPP, and on April 16, 2007 to WKRD-FM.[2]

The station license was transferred to Aloha Station Trust LLC at the completion of the privatization of Clear Channel Communications, a forerunner of iHeartMedia, Inc., which owns seven stations in Louisville, including WHAS and WAMZ. The Aloha Station Trust temporarily operated the stations that Clear Channel was required to divest as a condition of the privatization transaction.

As a result of a sale from Aloha Station Trust LLC to Southern Belle LLC, on January 12, 2012, the station again changed its call sign, this time to WVKY.

(WVKY's logo under previous sports format)

References

  1. ↑ "WVKY Facility Record". United States Federal Communications Commission, audio division.
  2. ↑ "WKRD Call Sign History". United States Federal Communications Commission, audio division.


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