WTRG

WTRG
City Gaston, North Carolina
Broadcast area Roanoke Rapids, North Carolina
Branding Magic 97.9
Slogan The Greatest Hits
Frequency 97.9 MHz
First air date 1988 (as WLGQ)
Format Classic hits
ERP 1,350 watts
HAAT 149 meters (489 feet)
Class A
Facility ID 17568
Transmitter coordinates 36°27′38″N 77°33′52″W / 36.46056°N 77.56444°W / 36.46056; -77.56444
Former callsigns WLGQ (1988-2003)
WYTT (2003-2005)
Owner First Media Radio
Webcast Listen Live
Website www.magic979wtrg.com

WTRG (97.9 FM) is a classic hits formatted radio station licensed to Gaston, North Carolina, in the Roanoke Rapids market. WTRG is owned by First Media Radio Roanoke Rapids.

History

This station was assigned call letters as WLGQ on August 5, 1988 which it held until switching to WYTT on January 17, 2003. It switched again, this time to current call sign WTRG, on January 10, 2005.[1]

The WTRG call letters once belonged to 100.7 FM in the Raleigh–Durham area, whose city of license at the time was Rocky Mount, North Carolina. It first took the calls as an adult contemporary station, and kept them when it flipped to oldies as "Oldies 100.7" in 1989, finally giving them up in 2004 (the station is now known as WRDU).[2]

On July 29, 2017, the station began "stunting" with continuous Christmas music. On August 2, 2017 WTRG relaunched as "Magic 97.9".[3]

Ownership

In June 2003, the then-WYTT was sold to First Media by MainQuad Communications Inc. as part of a nine station deal with a total sale price of $11.35 million.[4]

References

  1. ↑ "WTRG Call Sign History". FCC Media Bureau CDBS Public Access Database.
  2. ↑ "WRDU Call Sign History". FCC Media Bureau CDBS Public Access Database.
  3. ↑ WTRG Roanoke Rapids Relaunches as Magic 97.9 Radioinsight - August 2, 2017
  4. ↑ BIA Financial Networks (2003-06-09). "Changing Hands". Broadcasting & Cable.


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