WLMG
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City | New Orleans, Louisiana |
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Broadcast area | New Orleans metropolitan area |
Branding | Magic 101.9 FM |
Slogan | Better Music For a Better Workday |
Frequency | 101.9 MHz (also on HD Radio) |
First air date | March 15, 1970 (as WWL-FM) |
Format | Adult contemporary |
ERP | 100,000 watts |
HAAT | 300 meters (980 ft) |
Class | C0 |
Facility ID | 34376 |
Callsign meaning | W Louisiana's MaGic |
Former callsigns |
WWL-FM (1970-1980) WAJY (1980-1987) |
Owner |
Entercom (Entercom New Orleans License, LLC) |
Webcast | Listen Live |
Website | magic1019.com |
WLMG (101.9 FM, "Magic 101.9 FM") is a radio station licensed to New Orleans. Owned by Entercom, it broadcasts an adult contemporary format. The station's studios are located at the 400 Poydras Tower in New Orleans' downtown area, and the transmitter site is in the city's Algiers district.
History
WLMG was originally beautiful music WWL-FM (now being used at its sister station at 105.3) until the 1970s, when its switched to Top 40. But by May 1976 it would switch back to beautiful music. It would begin its current AC history as WAJY ("Joy 102") on December 26, 1980, which would later become WLMG ("Magic 102") in 1987 (and its moniker modified to "Magic 101.9" in 1995).
External links
- Official website
- Query the FCC's FM station database for WLMG
- Radio-Locator information on WLMG
- Query Nielsen Audio's FM station database for WLMG
Coordinates: 29°55′11″N 90°01′29″W / 29.91972°N 90.02472°W
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