WLAD

WLAD
City Danbury, Connecticut
Broadcast area Danbury, Connecticut
Branding News, Talk, Sports 94.1 FM and 800 AM WLAD
Frequency 800 kHz C-QUAM AM Stereo
Translator(s) 94.1 W231DJ (Danbury)
First air date October 5, 1947
Format News/Talk
Language(s) English
Power 1,000 watts (day)
286 watts (night)
Class B
Facility ID 65456
Transmitter coordinates 41°22′27″N 73°26′47″W / 41.37417°N 73.44639°W / 41.37417; -73.44639
Affiliations Premiere Networks
Westwood One Network
Fox News Radio
Owner The Berkshire Broadcasting Corporation
Sister stations WAXB, WDAQ
Website wlad.com

WLAD (800 kHz) is a commercial AM radio station licensed to Danbury, Connecticut. It broadcasts a talk format.[1] WLAD is owned by Berkshire Broadcasting. The studios and offices are on Mill Plain Road in Danbury. The transmitter is off Brushy Hill Road, also in Danbury.[2]

WLAD airs a local morning news and information show on weekdays, hosted by Dave Rinelli and Bart Busterna, with newscaster Jillian Morrow. They are followed by nationally syndicated talk shows the rest of the day, including Brian Kilmeade, Rush Limbaugh, Todd Schnitt, Dave Ramsey, Jim Bohannon and America in The Morning.[3] WLAD also broadcasts Boston Red Sox baseball games.

WLAD operates at 1,000 watts using a non-directional antenna; but because 800 AM is a clear channel frequency reserved for Mexico, WLAD must reduce power at night to 286 watts. In early 2017, WLAD began simulcasting on an FM translator, W231DJ at 94.1 MHz.[4]

History

WLAD first signed on the air on October 5, 1947.[5] At first, the station broadcast with only 250 watts of power as a daytime-only station.[6] It later increased its power to 1,000 watts by day, but it took until the 1990s for it to get nighttime authorization. In 1953, the station signed on an FM sister station, 98.3 WLAD-FM, which is today WDAQ. For most of its history, WLAD broadcast a full service middle of the road music format, but in the 1990s, it shifted to its current talk radio format.

References

  1. ↑ "Station Information Profile". Arbitron. Retrieved June 13, 2012.
  2. ↑ Radio-Locator.com
  3. ↑ http://www.wlad.com/
  4. ↑ FCC.gov
  5. ↑ Broadcasting Yearbook 1977 page C-35
  6. ↑ "WLAD at Danbury, Conn., 250-w Daytimer, Starts" (PDF). Broadcasting. October 27, 1947. Retrieved 17 October 2014.
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