WJKV

WJKV
City Jacksonville, Florida
Broadcast area Jacksonville metropolitan area
Branding K-LOVE
Slogan Positive & Encouraging
Frequency 90.9 MHz
Translator(s) W208AV (89.5 MHz, San Jose)
W281AM (104.1 MHz, Macclenny)
First air date February 8, 1973 (as 91.1 WFAM)
Format Contemporary Christian
Language(s) English
ERP 41,000 watts
HAAT 166 meters (545 ft)
Class C2
Facility ID 31936
Transmitter coordinates 30°16′36″N 81°33′47″W / 30.27667°N 81.56306°W / 30.27667; -81.56306
Callsign meaning W Jacksonville's K-LoVe
Former callsigns WFAM (1973-1985)
WKTZ-FM (1985-2015)
Affiliations K-LOVE
Owner Educational Media Foundation
Webcast Listen Live
Website KLove.com

WJKV (90.9 MHz) is a non-profit FM radio station in Jacksonville, Florida. It is owned by the Educational Media Foundation (EMF) and airs the national "K-Love" Christian contemporary music radio format.

WJKV broadcasts from a tower off Hogan Road in Jacksonville.[1] In addition, programming on the station is also heard on two translator stations: W208AV 89.5 MHz, San Jose (a neighborhood in Jacksonville), and W281AM 104.1 MHz, Macclenny.

History

On February 8, 1973, the station signed on as WFAM, at 91.1 MHz.[2] It was owned by Jones College. WFAM had a different radio format for each part of the day. In the morning it played classical music, afternoons it was Top 40 and in the evening it was Jacksonville's only jazz station. The students staffed the station as part of their classes in broadcasting. In the 1980s, the station moved its frequency to 90.9, and also got a boost in power and coverage area.

In 1986, easy listening station 96.1 WKTZ-FM switched to soft adult contemporary WLSC (now WEJZ). So Jones College decided to acquire the intellectual property of WKTZ-FM and its call sign.[3] The new 90.9 WKTZ-FM would continue playing its soft, instrumental music, but as a non-commercial, listener-supported radio station.

As one of the last remaining beautiful music stations, WKTZ-FM had a loyal and devoted audience, which grew nationally after the advent of streaming via the internet on its website. Its AM counterpart, 1220 WKTZ, was also acquired by Jones College. It carried a syndicated adult standards format.

Facing declining broadcast ratings and the aging of its audience (83 percent of their listeners were over age 55), the stations' licenses were sold to religious broadcaster EMF for $3.375 million. EMF announced plans to re-launch the stations with Christian formats. At 3:30 PM on November 6, 2014, both 90.9 FM and 1220 AM went dark, although the internet streams stayed active. A week later, WKTZ-FM and WKTZ were back on the air carrying Christian contemporary "K-Love." On July 21, 2015, WKTZ-FM changed its call letters to WJKV.

EMF does not usually operate AM stations. So AM 1220 WKTZ was spun off to the American Family Association which airs its national Christian radio format on the station.


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