WDRK (FM)

WDRK
City Cornell, Wisconsin
Broadcast area Eau Claire/Chippewa Falls
Branding Converge Radio 99.9
Slogan "A Place To Come Together"
Frequency 99.9 MHz
First air date August 2001
Format Indie rock
ERP 25,000 watts
HAAT 100 m (328 ft)
Class C3
Facility ID 82292
Owner University of Wisconsin–Eau Claire Foundation, Inc.
(Blugold Radio LLC)
Webcast Listen Live

WDRK (99.9 FM) is a radio station serving the Eau Claire region of Wisconsin. The studio/offices are located on the University of Wisconsin - Eau Claire campus. The transmitter is located 6 miles northeast of Bloomer, Wisconsin.

History

WDRK was initially licensed to Lawrence Busse. Central Communications purchased the license from Busse in 2001. WDRK started with an 80's music format when it signed-on in mid-August 2001, then officially debuted itself on August 20, 2001, as "99.9 The Carp" with an active rock format.

WDRK and sister stations WAXX-FM, WAYY-AM WIAL-FM, WEAQ-AM & WECL-FM were sold to Maverick Media, LLC in 2003.

WDRK began broadcasting live 24 hours a day on the Internet in April, 2006. The station's URL changed from 999thecarponline.com to thecarprocks.com in 2006.

The station switched to all Christmas (seasonal) music format on August 1, 2009.

August 4, 2009 The station was replaced by "Bob 99.9". The format was adult hits.

WDRK and its Eau Claire sister stations, along with Maverick Media's Rockford, Illinois stations, were sold to Mid-West Family Broadcasting for $15.5 million. The purchase of the Eau Claire stations was consummated on October 1, 2013, while the Rockford station purchases were consummated on June 1, 2014.

On June 29, 2016, WDRK began stunting with snippets of 60s, 70s and 80s hits. Effective June 30, 2016, Mid-West Family Broadcasting consummated the donation of WDRK's broadcast license to Blugold Radio LLC. On July 1, 2016, the classic hits programming that had been on WDRK switched to WISM-FM upon that station's acquisition by Mid-West Family Broadcasting; simultaneously, Blugold Radio 99.9 FM was debuted on WDRK by Blugold Radio LLC.

On July 3, 2018, WDRK rebranded once again as "Converge Radio 99.9", while maintaining its Indie Rock format. The station's original rebranding was to be "Verge Radio 99.9" and while it had some positive feedback, they received critical comments as well. Its mission statement behind the rebranding is "to create and multiply personal, positive connections around music, the arts, and our community".[1]

References

  1. ↑ Converge - A place to come together - Blugold Radio (Published July 3, 2018; accessed July 3, 2018)

Coordinates: 45°07′22″N 91°24′23″W / 45.1227°N 91.4065°W / 45.1227; -91.4065


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