WBEB

WDVR and WEAZ

On May 13, 1963, the station first signed on using the call sign WDVR, which stood for Delaware Valley Radio.^[4] It was one of several Philadelphia stations airing a beautiful music format, including 98.9 WPBS (now WUSL) and 106.1 WWSH (now WISX). In 1981, it switched call signs to WEAZ, which stood for easy listening. It began using the slogan EAZY 101 with actor Patrick O'Neal and later with actor Robert Urich as its TV commercial spokesperson. By 1984, EAZY 101 had become the #1 rated station in Philadelphia.

Original staff included Rich Franklin and Dave Shayer, both broadcast veterans, and were two of the original air staff hired by WDVR when it first went on the air in 1963. Both, later, were Music Directors at 101.1 FM. Also part of the first air staff were Lou Klawansky (air name: Lee Kramer), Frank Goshy (air name: Frank Edwards), and Joaquin Bowman, working with Jerry Lee, Marlin Taylor, Phil Stout (later Programmer of SRP), Dave Kurtz, Alan Campbell and others.

The station was known for playing pop tunes reworked in the form of instrumentals. At first, it played two vocalists per hour, although over time, more vocals were added. The instrumental music was based on the works of such artists as Frank Sinatra, Tony Bennett, Nat King Cole, Neil Diamond, The Carpenters as well as songs from movies and Broadway. By the 1980s, the station increased the number of vocals to four per hour, either from the middle of the road format or from the soft adult contemporary format.

Move to Soft AC

In 1988, the station completed a transition from instrumental-based easy listening to an all-vocal soft adult contemporary format. This format change came after research showed listeners who grew up after the advent of rock and roll did not like instrumental music. With the format change, the station used a satellite-delivered music service, but by the next year, some of the air staff returned. By 1990, the station's name was shortened to "EZ 101". The station would shift to a mainstream adult contemporary format in 1993, and its call sign and branding would change to WBEB, B101, on April 25 of that year.^[5] A bee was used in the station's advertising, to stand for the B in the call sign.

As "More FM"

In December 2013, WBEB announced the station would rebrand as More FM beginning December 26, with no change in format. The station argued that the B101 name was dated and did not reflect its current on-air content.^[6]

On July 19, 2018, Entercom announced that it would acquire WBEB for $57.5 million. To comply with FCC ownership limits, Entercom divested WXTU back to its previous owner Beasley Broadcast Group; WBEB was one of the last major-market radio stations to be independently-owned.^[7][8] The sale closed September 28, 2018. Previous WBEB GM Blaise Howard also returned to the station as general sales manager.^[9][10]