WBBT-FM

WBBT-FM
City Powhatan, Virginia
Broadcast area Greater Richmond Region
Branding WCVE Music
Frequency 107.3 MHz
First air date 1999[1]
Format Public Radio
Power 1,400 watts
HAAT 207 meters (679 ft)
Class A
Facility ID 31859
Transmitter coordinates 37°30′16.0″N 77°42′14.0″W / 37.504444°N 77.703889°W / 37.504444; -77.703889
Callsign meaning B BeaT
former branding
Former callsigns WXNC (1999)[2]
Owner Commonwealth Public Broadcasting Corporation
Sister stations WWLB, WCVE-FM
Webcast Listen Live
Website WCVE Online

WBBT-FM (107.3 MHz) is a non-commercial FM radio station licensed to Powhatan, Virginia and serving the Greater Richmond Region.[3] WBBT-FM is owned and operated by Commonwealth Public Broadcasting Corporation.[4] It airs an eclectic music format, focusing mostly on classical music.

Along with simulcast partner WWLB in Ettrick, Virginia, WBBT is branded as WCVE Music, and is a sister station to the area's flagship NPR station, WCVE-FM. WBBT serves the northern of the Richmond market, while WWLB serves the southern portion.

WBBT-FM studios and offices are on Sesame Street in Richmond, and its transmitter is off Dry Bridge Road in Midlothian, Virginia.[5]

History

WBBT-FM signed on June 21, 1999 as WXNC, and airing a rhythmic oldies format as "107.3 The Beat, Richmond's Dancin' Oldies."[6] The station adopted the current WBBT-FM calls on August 6th. However, by November 2000, the station shifted to a dance-leaning Rhythmic AC as "Dance Hits 107.3."[7]

In June 2001, WBBT flipped to All-80s Hits as "Star 107.3" (which would evolve to an '80s/'90s hybrid as "Star 107").[8]

On January 21, 2004, at 7:07 a.m., after a day of stunting as "Elvis 107", the station flipped to '60s/'70s Oldies as "Oldies 107.3". At the same time, recently purchased sister station WARV (100.3 FM), whose tower is in Petersburg, from "ESPN Richmond" to a simulcast of WBBT, giving the new oldies format some new coverage in Southside Virginia where 107.3's signal is weak.[9] [10]

In December 2005, WBBT and WARV, along with sister stations WLFV and WLFV, were purchased by Philadelphia-based Main Line Broadcasting.[11]

On September 27, 2007, the station rebranded as "107.3 BBT". The playlist was widened at the time slightly to include a few early '80s rock hits, but the station continued to focus on 1964-1979. The positioner changed again on December 4, 2009, to "Big Oldies 107.3".

On July 1, 2014, Main Line Broadcasting sold its Richmond stations to L&L Broadcasting, with the combined entity taking the name Alpha Media.[12]

On March 22, 2017, WBBT shifted its format from classic hits to 1980s hits.[13] Starting with the 2016-17 season, WBBT also carried the University of Richmond Spiders football and men's basketball games.

On December 20, 2017, Commonwealth Public Broadcasting Corporation announced that they would acquire WBBT and sister station, WWLB; WCVE-FM's music programming will move to the frequencies upon closure of the sale. [14][15]

The switch took place on February 15, 2018 at 1:00 p.m. Eastern. The last song of the classic hits format was Europe's The Final Countdown.

On June 1, 2018, WBBT-FM and WWLB broke off the simulcast of WCVE-FM to air a new format, "WCVE Music", which took over and augmented WCVE-FM's music programming.

References

  1. ↑ Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-569. Retrieved July 6, 2015.
  2. ↑ "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
  3. ↑ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
  4. ↑ "WBBT Facility Record". Federal Communications Commission, audio division. Retrieved July 6, 2015.
  5. ↑ http://radio-locator.com/cgi-bin/patg?id=WBBT-FM
  6. ↑ "Dancin' Oldies WXNC is Launched at 107.3 FM", The Richmond Times-Dispatch, June 22, 1999.
  7. ↑ "Riffs", The Richmond Times-Dispatch, November 23, 2000.
  8. ↑ "Radio notes", The Richmond Times-Dispatch, June 7, 2001.
  9. ↑ "New format", The Richmond Times-Dispatch, January 20, 2004.
  10. ↑ "Oldies is new format, WBBT Radio to play rock and soul from the 1960s and 1970s", The Richmond Times-Dispatch, January 21, 2004.
  11. ↑ https://mediaservicesgroup.com/main-line-broadcasting-llc-acquires-wjzv-warv-wcul-and-wbbt-all-fm-stations-serving-richmond-va-from-mainquad-communications-and-richmond-broadcasting/
  12. ↑ https://radioinsight.com/headlines/87668/alpha-and-l-acquire-main-line-broadcasting/
  13. ↑ Alpha Shakes Up Richmond Cluster Radioinsight - March 22, 2017
  14. ↑ Jones, Gabrielle (2017-12-19). "Commonwealth Public Broadcasting Acquires Two Radio Stations". Community Idea Stations. Retrieved 2017-12-20.
  15. ↑ Alpha Media Sells Richmond Pair To Commonwealth Public Broadcasting
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