WARD (AM)

WARD
City Petoskey, Michigan
Branding 101.9 WLDR
Slogan Northern Michigan's Music Leader
Frequency 750 kHz
First air date June 2000[1][2]
Format Adult contemporary (WLDR-FM simulcast)
Power 1,000 watts day
330 watts night
Class B
Facility ID 79338
Callsign meaning Named after owner Roy Henderson's son[3]
Former callsigns WWKK (2000-2007)[4]
WLDR (2007-2008)[4]
Owner Suzanne Henderson[5]
(N Content Marketing, LLC)
Website 1019wldr.com

WARD (750 AM) is a radio station licensed to Petoskey, Michigan, and owned by Suzanne Henderson through N Content Marketing.[5] The station airs an adult contemporary format, simulcasting 101.9 WLDR-FM in Traverse City, Michigan.

History

The station began broadcasting in June 2000, holding the call sign WWKK, and aired an oldies format with programming from Westwood One.[1][2][6] The station was branded "Kool 750".[7] The station was owned by Stone Communications.[1] In 2002, the station's weekday programming was changed to talk.[2][8] The station retained the "Kool 750" branding.[8] In 2007, Stone Communications exchanged the station for 1210 WLDR in Kingsley, Michigan, with Roy Henderson's Fort Bend Broadcasting taking ownership of 750 WWKK and a payment of $244,000 in cash.[2][9] In April 2007, the station's format was changed to country music, simulcasting WLDR-FM.[2][10] In May 2007, the station's call sign was changed to WLDR.[4] In 2008, the station's call sign was changed to WARD.[4] In 2014, WARD and its simulcast partner WLDR-FM adopted an adult contemporary format.[4]

References

  1. 1 2 3 Broadcasting & Cable Yearbook 2002-2003, Broadcasting & Cable, 2002-2003. p. D-231. Retrieved August 15, 2018.
  2. 1 2 3 4 5 WARD AM 750 Petoskey, Michiguide.com. Retrieved August 15, 2018.
  3. ↑ "WDLR's Bold Move Into HD Radio", Northern Express. January 18, 2009. Retrieved August 15, 2018.
  4. 1 2 3 4 5 Call Sign History, fcc.gov. Retrieved August 15, 2018.
  5. 1 2 Jacobson, Adam. "Roy Henderson Keeps An AM In The Family", Radio & Television Business Report. January 25, 2018. Retrieved August 15, 2018.
  6. ↑ "Format Changes & Updates", The M Street Journal. Vol. 17 No. 9. March 1, 2000. p. 1. Retrieved August 15, 2018.
  7. ↑ "Kool 750 Good Times & Great Oldies". WWKK. Archived from the original on January 24, 2001. Retrieved August 15, 2018.
  8. 1 2 "Now... Double the Talk!". WWKK. Archived from the original on March 28, 2002. Retrieved August 15, 2018.
  9. ↑ Station Exchange Agreement, fcc.gov. February 7, 2007. Retrieved August 15, 2018.
  10. ↑ Devine, Cathy (2007-2008). The Radio Book 2007-2008. p. 317. Retrieved August 15, 2018.
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