Volvic (mineral water)

Volvic
Country France
Source Clairvic Spring, Auvergne Regional Park
pH 7 (neutral)
Calcium (Ca) 11.5
Chloride (Cl) 13.5
Bicarbonate (HCO3) 71
Magnesium (Mg) 8
Nitrate (NO3) 6.3
Potassium (K) 6.2
Silica (SiO2) 31.7
Sodium (Na) 11.6
TDS 109 (dry residue 130)
Website http://www.volvic.co.uk/
All concentrations in milligrams per liter (mg/L); pH without units

Volvic is a brand of mineral water. Its source is Clairvic Spring, Auvergne Regional Park, just to the north of the Puy de Dôme in France.

The first of the springs in the area was tapped in 1922, and the first bottles appeared on the market in 1938. Today, Volvic waters are internationally known.

Over 50% of the production of Volvic water is exported to more than sixty countries throughout the world. Two bottling plants produce over one billion bottles of water annually and are the principal employers of the local Volvic commune. In October 1993, the Volvic Company was bought by Groupe Danone.

Since 1997, Volvic has been using PETE, a recyclable material, to make their bottles.[1]

Volvic also produces a range of water that has natural fruit flavouring named Volvic Touch of Fruit, with sugar free options. Recent flavours include strawberry, summer fruits, orange & peach, cherry, and lemon & lime. Other ranges available are Volvic Juiced (water with fruit juice from concentrate), and Volvic Sparkling (sparkling flavoured water similar to Touch of Fruit).

Campaigns

The track "Bombay Theme" from the Bollywood film Bombay's (1995) soundtrack is an instrumental orchestral piece composed and arranged by A. R. Rahman and conducted by K. Srinivas Murthy, recently featured in the television commercial for Volvic, starring Zinedine Zidane since 2000.

In Volvic's "1L = 10L FOR AFRICA" campaign, the company promised that for every one litre of Volvic purchased, they would provide ten litres of drinking water through their "well creation" programme with World Vision in Ghana, Malawi, Mali and Zambia.

Another recent campaign is the 14 Day Challenge, in which people are challenged to drink 1.5 litres of Volvic mineral water every day for 14 days, to achieve hydration to the body and mind.

Volvic ran an advertising campaign from 2006–07 starring Matt Berry, featuring an anthropomorphic volcano and a dinosaur, named "George" and "Alan" respectively, talking about the water. The campaign did not have a very successful impact on water sales, and only lasted a short time before being replaced, but obtained a memetic impact on the internet.

References

  1. ↑ "Archived copy". Archived from the original on 2009-06-21. Retrieved 2009-06-19.
  • "Bottled Water - The Definitive Bottled Water Site". www.bottledwaterweb.com. Retrieved 2016-03-11.
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