Viva América

Viva Amėrica
Genre Classical music
Popular music
Latin music
Bolero
Country of origin United States
Language(s) English, Spanish
Syndicates CBS Network of the Americas
Starring Alfredo Antonini
Juan Arvizu
Nestor Chaires
Eva Garza
Elsa Miranda
Los Panchos Trio
Luis G. Roldan
John Serry Sr.
Announcer Harry Kramer
Produced by Office of the Coordinator of Inter-American Affairs
Executive producer(s) Edmund Chester
Original release 1940 – 1949
Sponsored by Voice of America

Viva América was an American musical radio program which was broadcast live over the CBS radio network and to North and South America over the La Cadena de las Américas (Network of the Americas) during the 1940s (1942–1949) in support of Pan-Americanism during World War II.[1] It was also broadcast for the benefit of members of the armed forces in Europe during World War II over the Armed Forces Network.[2] All broadcasts of this program were supervised under the strict government supervision of the United States Department of State and the Office of the Coordinator of Inter-American Affairs (OCIAA) as part of the United States Cultural Exchange Programs initiative authorized by President Franklin D. Roosevelt (via Voice of America) during World War II through the Office for Coordination of Commercial and Cultural Relations (OCCCRBAR) and the Office of the Coordinator of Inter-American Affairs directed by Nelson Rockefeller.[3][4][5][6][7][8] (See Cultural diplomacy)

Nelson Rockefeller - Coordinator of Inter-American Affaris (1940)
OCIAA-Nelson-Rockefeller

This imaginative program represented a unique collaboration between government and private industry during the turbulent World War II era in an effort to foster cultural exchanges and cultural diplomacy throughout the Americas as part of President Franklin D. Roosevelt's Good Neighbor policy.[9][10] It featured live performances of the CBS Pan American Orchestra under the musical direction of the noted conductor Alfredo Antonini.[11][12] By 1945, performances by the orchestra on the CBS "La Cadena de los Americas" radio network were enjoyed by audiences in twenty Latin American nations and throughout North America.[13]

Viva América was conceived in an effort to foster benevolent diplomatic relations throughout the Americas during World War II by showcasing the talents of a wide variety of respected professional musicians from both North and South America. In this regard, it proved to be highly successful and functioned under the direct supervision of the Department of State as a cultural exchange program (as opposed to a propaganda program).[14] Included among the renowned soloists were: Juan Arvizu (the Mexican "Tenor with the Silken Voice");[15] Nestor Mesta Chayres (Mexican tenor - aka "El Gitano De México");[16][17] Eva Garza (Mexican songstress);[18][19][20] Terig Tucci, (Argentine composer/arranger)[21] Miguel Sandoval (Guatemaian composer/conductor), Elsa Miranda (Puerto Rican Vocalist/Actress), Los Panchos Trio (Latin vocalists)[22] and John Serry, Sr. (an American concert accordionist and featured soloist).[23][24]

External audio
You may listen to the chilian cueca dance La Palma as sung by Los Panchos Trio with Alfredo Antonini's Viva America Orchestra in 194? here

Broadcasts of this program were personally supervised by Edmund A. Chester, Vice President at the CBS network and Director of Latin-American Relations and Short Wave Broadcasting (1940 - 1948).[25][26][27][28][29] Mr. Chester could often be found visiting the control room at the CBS broadcast studios in New York City in order to enjoy his series of live concerts and to exchange insights with his staff of musicians and recording artists. At the governmental level, they were closely monitored by the Office of Inter-American Affairs through the Office for Coordination of Commercial and Cultural Relations (OCCCRBAR) under the direction of Nelson Rockefeller and the Department of State.[30]

The onset of the post World War II era precipitated the onset of the Cold War and the initiation of new governmental oversight of the broadcast industry. As a consequence of these developments, exclusive control for the La Cadena de las Americas was essentially transferred to the Department of State from Voice of America in 1948.[31] As the focal point for American foreign policy shifted away from South America toward Europe broadcasts of this program were terminated (circa 1949) and the broadcasting links provided to South America by the Columbia Broadcast System CBS were eliminated..

Several historic master disk transcriptions of this program were recorded during live broadcasts and preserved on 78 RPM vinyl disks for Voice of America. They were archived by the Department of State until the 1970s and have since passed into private collections.

References

  1. ↑ Dissonant Divas in Chicana Music: The Limits of La Onda Deborah R. Vargas. University of Minnesota Press, Minneapolis, 2012 p. 152-155 ISBN 978-0-8166-7316-2 OCIAA (Office of the Coordinator of Inter-American Affairs), FDR's Good Neighbor Policy, CBS, Viva America, La Cadena de las Americas on google.books.com
  2. ↑ The Directory of the Armed Forces Radio Service Series Mackenzie, Harry. Greenwood Publishing Group, Westport CT, 1999 p. 21 ISBN 0-313-30812-8 Viva America on books.google.com
  3. ↑ http://radiogoldindex.com/cgi-local/p2.cgi?ProgramName=Viva+America
  4. ↑ The New York Times, January 8, 1941, pg. 8
  5. ↑ The New York Times, January 1, 1942, pg. 27
  6. ↑ The New York Times, May 10, 1942, pg. SM10
  7. ↑ The New York Times, February 28, 1943, pg. X9
  8. ↑ The New York Times, January 18, 1942, pg. 27
  9. ↑ Media Sound & Culture in Latin America & the Caribbean. Editors - Bronfman, Alejandra & Wood, Andrew Grant. University of Pittsburgh Press, Pittsburg, PA, USA, 2012 p. 47- 49 ISBN 978-0-8229-6187-1 Pan Americanism, FDR's Good Neighbor Policy CBS, Viva America and Alfredo Antonini on Books.Google.Com See Pg. 49
  10. ↑ Dissonant Divas in Chicana Music: The Limits of La Onda Deborah R. Vargas. University of Minnesota Press, Minneapolis, 2012 p. 152-158 ISBN 978-0-8166-7316-2 FDR's Good Neighbor Policy, CBS, Viva America and Eva Garza on google.books.com
  11. ↑ The New York Times, June 9, 1946, pg. 49
  12. ↑ The New York Times, November 5, 1983, pg. 34
  13. ↑ Dissonant Divas in Chicana Music: The Limits of La Onda Deborah R. Vargas. University of Minnesota Press, Minneapolis, 2012 p. 152-155 ISBN 978-0-8166-7316-2 OCIAA (Office of the Coordinator of Inter-American Affairs), FDR's Good Neighbor Policy, CBS, Viva America, La Cadena de las Americas on google.books.com
  14. ↑ Dissonant Divas in Chicana Music: The Limits of La Onda Deborah R. Vargas. University of Minnesota Press, Minneapolis, 2012 p. 152-155 ISBN 978-0-8166-7316-2 OCIAA (Office of the Coordinator of Inter-American Affairs), FDR's Good Neighbor Policy, CBS, Viva America on google.books.com
  15. ↑ The New York Times, May 5, 1941, pg. 32
  16. ↑ http://www.bassanonline.com/1946-Nestor-Chayres-photo,i180061834647,c108730.html
  17. ↑ The New York Times April 23, 1944, pg X5
  18. ↑ The New York Times, January 23, 1944, pg. X9
  19. ↑ The Strachwitz Frontera collection of Mexican and Mexican American Recordings- Eva Garza Biography on frontera.library.ucla.edu
  20. ↑ Dissonant Divas in Chicana Music: The Limits of La Onda Deborah R. Vargas. University of Minnesota Press, Minneapolis, 2012 p. 155-157 ISBN 978-0-8166-7316-2 Eva Garza and Viva America on google.books.com
  21. ↑ The New York Times, January 18, 1942, pg. 27
  22. ↑ La Palma;Rosa Negra Alfredo Antonini - Conductor with the Viva America Orchestra and Los Panchos Trio (194?) on Archive.org
  23. ↑ A Pictorial History of Radio, Settel Irving Grosset & Dunlap Publishers, New York, 1960 & 1967, Pg. 146, Library of Congress #67-23789
  24. ↑ Media Sound & Culture in Latin America. Editors: Bronfman, Alejanda & Wood, Andrew Grant. University of Pittsburgh Press, Pittsburg, PA, USA, 2012, Pg. 49 ISBN 978-0-8229-6187-1 books.google.com See pg. 49
  25. ↑ Dissonant Divas in Chicana Music: The Limits of La Onda Deborah R. Vargas. University of Minnesota Press, Minneapolis, 2012 p. 152-155 ISBN 978-0-8166-7316-2 OCIAA (Office of the Coordinator of Inter-American Affairs), Edmund Chester, FDR's Good Neighbor Policy, CBS, Viva America, La Cadena de las Americas on google.books.com
  26. ↑ The New York Times, May 10, 1942, pg. sm10
  27. ↑ The New York Times, October 16, 1973, pg. 46
  28. ↑ Time, June 1, 1942
  29. ↑ Time, March 2, 1942
  30. ↑ Anthony, Edwin D. Records of the Office of Inter-American Affairs. National Archives and Record Services - General Services Administration Washington D.C., 1937 p. 25-26 Library of Congress Catalog No. 73-600146 Records of the Office of Inter-American Affairs - Radio Division at the U.S. National Archive on www.archives.gov
  31. ↑ The New York Times, July 2, 1948, pg. 1
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