Verghese Kurien

Dr. Verghese Kurien
Born (1921-11-26)26 November 1921
Calicut, (Madras Presidency) (now Kozhikode, Kerala, India)
Died 9 September 2012(2012-09-09) (aged 90)
Nadiad, Gujarat, India
Other names Father of the White Revolution of India[1]
Milkman of India
Occupation Co-founder, 'Amul'
Founder - NDDB (National Dairy Development Board) & IRMA (Institute of Rural Management, Anand, Bombay province (later Bombay state & now in Gujarat, India))
Awards World Food Prize (1989)
Order of Agricultural Merit (1997)
Padma Vibhushan (1999)
Padma Bhushan (1966)
Padma Shri (1965)
Ramon Magsaysay Award (1964)
Website www.drkurien.com

Dr. Verghese Kurien (26 November 1921 – 9 September 2012), known as the 'Father of the White Revolution' in India,[2] was a social entrepreneur whose "billion-litre idea", Operation Flood – the world's largest agricultural dairy development programme,[3][4] made dairy farming India's largest self-sustaining industry and the largest rural employment provider, being a third of all rural income,[5] with benefits of raising incomes and credit, riddance of debt dependence, nutrition, education, health, gender parity and empowerment, breakdown of caste barriers and grassroots democracy and leadership.[6][7] It made India the world's largest milk producer from a milk-deficient nation, which doubled milk available per person and increased milk output four-fold, in 30 years.[8]

He pioneered the "Anand pattern" of dairy cooperatives to replicate it nationwide, based on using suitable 'top-down' & 'bottom up' approaches simultaneously, to essentially a low-input, low-output Amul, his standalone cooperative then, and today India's largest food brand, where no milk from a farmer was refused and 70–80% of the price by consumers went as cash to dairy farmers who controlled the marketing, the procurement and the processing of milk & milk products as the dairy's owners, while hiring professionals for their skills and inducting technology, in managing it.[9][10] A key invention at Amul, the world's first, was the production of milk powder from the abundant buffalo-milk, instead of from the conventional cow-milk, short in supply in India.[11][12] Keen on a strong linkage between town and country, he surmounted skepticism and adversity with his indefatigable fighting spirit and outmaneuvering skills to capture a commanding share of the market of the city of Bombay (now, Mumbai), which got him wide attention.

He had the foresight to shrewdly use the clout resulting from its recognition, by employing his networking skills and resources at his command effectively, in negotiating international help and support from the governments of at least 9 prime ministers of the country over more than 5 decades, all on terms set by him, making everyone who mattered come to Anand in Bombay's hinterland, where he stayed put, to see his showpiece venture, rather than meet them in the capital cities. Termed "a crocodile who swims in milk",[13] he would steadfastly stave off meddling by politicians and bureaucrats while building his cooperatives to national scale and founding institutions, and encroachment by multinational companies on markets nurtured by him.

He also made India self-sufficient in edible oils,[14] taking on a powerful, entrenched and violently resistant oil supplying cartel.[15][16] Regarded as one of the greatest proponents of the cooperative movement in the world where, by unleashing the power of the people through people's own institutions, production by masses triumphs over mass-production, his work has lifted millions out of poverty in India and outside.[17][18]

Formative years and life's calling

He was born on 26 November 1921 in Kozhikode, Kerala to a Syrian Christian family.[19][20] and schooled at Diamond Jubilee Higher Secondary School, Gobichettipalayam, in Coimbatore district (now in Erode district, Tamil Nadu) while his father worked as a civil surgeon at the government hospital there.[21] He joined Loyola College in Madras (now, Chennai) at the age of 14, graduating in science with physics in 1940, and then got a bachelor's degree in mechanical engineering from the College of Engineering, Madras, in 1943[22] He had to fend for himself as he was young for his age in every class. This according to him, developed his sense of independence. He lost his father at 22 and his grand-uncle moved his family to his home in Trichur (now Thrissur). A keen military cadet and a boxer at college, when he wanted to join the army as an engineer, his mother persuaded him to join the Tata Steel Technical Institute, Jamshedpur on a recommendation to the management by his uncle, who was a director with the Tatas, and from where he graduated in 1946, but soon found himself wanting to get away from the hangers-on and yesmen of his uncle.[23]

So he left and applied for a government of India scholarship, and was chosen to study dairy engineering, an irrelevant discipline, much to his surprise and reluctance, but this time his uncle (by now, the finance minister) refused to bail him out. He was thus, sent to the Imperial Institute of Animal Husbandry in Bangalore (now, National Dairy Research Institute, southern station, Bengaluru) where he spent nine months, and merely bid time out to be sent to America. Here too, by choosing some dairying electives, rather perfunctorily, at Michigan State University, he returned with a master's degree in mechanical engineering (metallurgy) (with a minor in nuclear physics), instead, in 1948.[24][25][26] While there, when he found himself at the receiving end of racist jibes, in his words, "the Indian in him, saw him put the natives back in their place".

Later, he would say, "I was sent to ... study dairy engineering (on the only government scholarship left) ... I cheated a bit though,[23] and studied metallurgical and nuclear engineering, disciplines ... likely to be of far greater use to my soon-to-be independent country and, quite frankly, to me."[27]

He did train in dairy technology, with a sense of purpose eventually, in 1952-53, on a government sponsorship to New Zealand, a bastion of cooperative dairying then, and to Australia, when he had to learn to set up the Amul dairy.[28]

Turning point

In 1949, Kurien was sent by the government of India to its run-down, experimental creamery at Anand, in Bombay province (later Bombay state & now part of Gujarat state since 1960), and began to work rather half-heartedly, to serve out his bond-period against the scholarship given by them for his master's degree. He began to while away his time going off to Bombay city on weekends and on some pretext of work or else, volunteering to tinker with the primitive dairy equipment of Tribhuvandas Patel, who sought his help to process the milk of farmers he had brought together after a strike in 1946, forming a cooperative society to purchase their milk, at Kaira (now, Kheda) nearby.

He had already made up his mind to quit the government job mid-way and leave Anand but, was persuaded by Tribhuvandas to stay back with him after quitting them, and help him set up his dairy.[29][30] Tribhuvandas's efforts and the trust placed in him by farmers inspired Kurien to dedicate himself to establishing that dairy cooperative, 'Kaira District Cooperative Milk Producers' Union Limited (KDCMPUL)' (which came to be known popularly as Amul dairy), at Anand.

Work

Kurien, Tribhuvandas & Dalaya at their dairy plant at Anand in 1970

Foundation of the dairy and its pattern

The farmers faced a problem of fluctuating milk production as surplus milk would find no takers in the flush season, and turned to the cooperative for help, where an idea took root to try convert this surplus to milk powder. Kurien's batchmate from America and dairy engineer H. M. Dalaya, who he persuaded to stay back at Anand after a mere visit, invented the process of making skim milk powder and condensed milk from buffalo milk, instead of from cow milk, said impossible by dairy experts around the world.[11][12] In India, buffalo milk was plentiful while, cow milk was in short supply, unlike Europe where it was abundant. This was the reason Amul would compete successfully and well against Nestle, the leading competitor, which used cow milk to make them, and later against Glaxo for baby food. Later research by Dr. G. H. Wilster led to cheese production from buffalo milk at Amul.[31] To cut costs, Kurien got a captive packaging-tin unit attached to the dairy in a collaboration.

Amul thus got dairy farmers organised in the villages and linked them directly to consumers in the market by eliminating middlemen, ensuring them a steady and a regular income even during the lean season, and a better quality produce at a competitive price, to the consumer in the large market of the reachable Bombay city, on a steady supply over well-paved village "milk roads" and a 'cold-chain'. It then took on established competitors, viz. government-run Aarey dairy's Bombay Milk Scheme and private-run Polson dairy, in the Bombay market,[28] and gained a share with these products along with its famed butter.

Political and social conditions were favourable

He and his mentor Tribhuvandas were backed by quite a few political leaders and bureaucrats of the time who saw merit in their pioneering cooperative model, of farmers willing to associate together for their produce and willing to be led by professionals even whilst being owners of the cooperative. The nation had just gained political freedom from a colonial power who the leaders had seen extorting land tax unjustly from farmers in the face of crop failure. There had been many famines over the duration of that regime, so leaders were concerned over food security of the population. Being a newly independent nation, there was a desire to gain self-sufficiency in its consumed produce and therefore the thrust to indigenous production to substitute imports. Moreover, these nationalist leaders were influenced by socialist ideals of formation of social capital more than the formation of capital assets, and the Gandhian philosophy of production by masses triumphing mass-production in a resource-constrained nation. At the same time, the new government's policies were open to the skills and learnings of modern experts, research & high-technology and aid from worldwide.

That the initial lot of farmers all belonged to the single clan of Tribhuvandas's predominant caste-grouping also helped in bringing all of them together quickly, as a single cooperative union before farmers from other castes took interest and joined in. Rather than focusing directly on removing caste and class conflicts which get entrenched as vested interests, instead, he worked singularly on the belief that economic self-interest of all sections of the village-society would make them align together to grow their cooperative.[32]

Consolidating

Amul's cooperative dairying venture succeeded and word spread around. Dignitaries, researchers & trainees,[33] and common folk alike, would visit Anand to learn more about it. Earlier, then prime minister Nehru, had already visited Anand to inaugurate Amul's plant, the largest in Asia, and embraced Kurien for his groundbreaking work.[34]

In 1956, Kurien visited Nestle in their home country, on the commerce and industries minister's concern to ask them to bring down imported inputs of their Indian production and have more Indians inducted, but they told him that making condensed milk "could not be left to the natives". He stormed out of that meeting after giving them an earful, came back and ramped up Amul's production & market of condensed milk, and after two years got the government to ban the import of condensed milk into the country. Amul faced serious competition from imported butter, especially from New Zealand. The then finance minister came to trust Kurien so much, that whenever Kurien would ask him to cut imports of butter it would be done every time, in tandem with a mere promise of an incremental increase of his production to make good any shortage. And every single time he kept his word and the markets never faced any shortage of butter.[35] During the 1962 Indo-China war, the government depended on Kurien to step up supplies to the army. He had to divert these away from his civilian market. When Polson sensed an undue advantage in this and started grabbing his market share, Kurien was blunt to him and made sure the government froze Polson's production lines, as part of the war effort.[36]

Spreading around and nationwide

In 1965, Prime Minister Lal Bahadur Shastri tasked Kurien to replicate the dairy's 'Anand pattern' nationwide for which, the National Dairy Development Board (NDDB) was founded under Kurien on his conditions, that it be independent of governmental control and that it be set up at Anand, away from the capitals and closer to farmers.[37] Kurien was mindful of meddling by the political class and bureaucrats sitting in the capital cities, letting it be known upfront.[38]

Kurien shows Shastri how his dairy works, in 1964. Impressed, PM asks him to replicate it nationwide

He was bold in dealing with donors like the UNICEF for aid,[39] and confronted the New Zealand government and a powerful lobby in countries which, he realised with some foresight, wanted to "convert aid into trade" for their companies, at a cross-purpose to his wanting India to convert aid to become self-made. As what the donors would eventually come to want, would have harmed his fledgling dairies,[4] instead, he used the proceeds from the sale of that "mountains and lakes" of dumped aid in the Indian markets as his "billion-litre idea" to stem the movement of high-yield cattle of native breeds to urban areas, which subsequently, would face needless slaughter, reverse this flow by setting up milksheds & dairies all over the nation and stabilise the markets of big cities for their ensuing produce.[40][41][42] International experts who visited Anand, were so fascinated by Kurien's work that, they would stay back for extended periods of time wanting to work alongside him. In return, Kurien would engage them for their expertise on salaries arranged from the aid money.

The Anand dairy was replicated in Gujarat's districts around it and he set all of them under Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) in 1973 to sell their combined produce under a single Amul brand. Many states would emulate setting up their federations based on this pattern with varying degrees of success, notably, with Karnataka's brand Nandini, Rajasthan's brand Saras and Bihar's brand Sudha, not just dominating their respective state markets but intervening in neighbouring states, today.

Shastri also took Kurien's help to set right the government's mismanaged Delhi Milk Scheme, where he moved in swiftly to break a contractor's cartel and set prices right in the face of the pampered though politically - networked section of consumers of the capital city, before they could lobby against the move.

In 1979, he founded the Institute of Rural Management Anand (IRMA) to groom managers for the cooperatives.

Intervening in markets of other produce and aiding internationally

He prevailed on prime ministers, Indira Gandhi and Rajiv Gandhi on setting up cooperatives & plants, and manage the intervention in fruits & vegetables and oilseeds & edible oils markets during their tenures, respectively,[14] like he had done for milk during Operation Flood. Brands resulting from these - Dhara (Operation Golden Flow for cooking oils), Mother Dairy (Operation Flood) and Safal (for vegetables) are household names today.

He played a key role in setting up similar cooperatives across India and outside. In 1979, Premier Alexei Kosygin invited Kurien to the Soviet Union for advice on the cooperatives there. In 1982, Pakistan invited him to set up dairy cooperatives, where he went leading a World Bank mission. Around 1989, China implemented its own Operation-Flood like programme with the help of Kurien and the World Food Programme. Then prime minister Narasimha Rao sought his help to set up the dairy cooperative of neighbouring Sri Lanka which was done by NDDB, later in 1997, in a collaboration with them.

Dominating the markets and aftermath

In the 1990s he lobbied and fought hard to keep multinational companies from entering the dairy business even as the country opened up all its other markets to them following globalisation, after decades of protection.[43] India became the world's largest milk producer by 1998, surpassing the United States of America,[44] with about 17 percent of global output in 2010–11.

In 1998, he prevailed upon then prime minister Vajpayee to appoint Dr. Amrita Patel his successor at NDDB, who he had groomed under him consciously to keep government bureaucrats away from the post, to protect NDDB's independence from the government.[45] Later, he had differences with her on the direction she was taking cooperative dairying by merely focusing on production and yield targets through corporatisation and competition, at the expense of weakening the cooperative institutions of the country,[46] for instance, marketing no longer remaining with the farmers' cooperatives, getting handed over to private or corporate interests, as that would mean foregoing the ability to determine the price to be paid by consumers, the quality of the produce to be offered to them, and also losing the 'lion's share' of the money paid by the consumer to these corporates, with their cooperatives merely carrying out procurement and processing functions and that too at the diktats of those who would now control marketing.

He quit as GCMMF chairman in 2006 following dwindling support from new members on the governing board and mounting dissent from his proteges, some calling his way of working, rather late in the day, dictatorial, backed by political forces desperate to make inroads into the cooperative dairy's district unions.[47][48]

The Amul federation, GCMMF, continues ridden with factionalism and court disputes over its control yet,[49] time seems to have proven Kurien's making of cooperative dairying a formidable marketing entity and his opposition to its privatisation and globalisation correct, with hardly any private corporate or multinational brand making any profit in the markets, right since dairy businesses were opened up for them, even as Amul and other state federations' cooperative brands, surge way ahead profitably as market leaders in India, with Amul busy exporting to many other countries, even after him.

Film-maker Shyam Benegal wanted to make Manthan ("churning of the milk ocean", in Hindu mythology) a story based on Amul, but lacked funds. Kurien got his half a million member-farmers to contribute a token two rupees each for the making of the movie. It struck a chord with the audience when it was released in Gujarat in 1976. Truckloads of farmers came to see "their film", making it a success at the box office, emboldening distributors to release it before audiences nationwide. It was critically acclaimed and went on to win national awards the following year, was later shown on national television and was sent for Oscar. An anti-climax starts building up towards the last fifteen minutes of the movie where, once external agents have come to a village, overcome vested interests, brought villagers together to set up a dairy cooperative and then withdrawn, only to have the village go back to its old ways, the defining moment of the film comes in the last couple of minutes, which captures the essence of Kurien's work, and realisation takes hold among a skeptical gathering when an unwearied villager (played by Naseeruddin Shah) tells them, "Arre, kyun nahi chalegi! Hum sab milke chalayenge isko. Kya un logon ki hai yeh! Sisoti aapdi chhe! Aapdi banaayi!" (And how shall it run! Heck, we will run it. All of us together. No need anyone else! The cooperative society belongs to us, made by us!)

The movie's success led Kurien to another idea. A vet, a milk technician and a fodder specialist, who could explain the value of cross-breeding of milch cattle, as was shown in the film, would tour other parts of the country in real life along with the film's prints, to woo farmers to form cooperatives of their own. UNDP would use the movie to start similar cooperatives in Latin America.[50][51] and show it in Africa.[52]

Kurien's support was crucial in making, the 'Amul girl' ad campaign (advertising with a larger public message), one of the longest running for decades now,[53][54] and 'Surabhi', a TV series on Indian culture, which used to fetch millions of postcards from viewers, weekly, one of the longest running on national television.[55]

In 2013, Amar Chitra Katha brought out a comic book Verghese Kurien: The Man with the Billion Litre idea.[56][57]

Family and kin

He would network with relatives accomplished in their field and often got sound advice and assistance on his work, be it by his cousin, Ravi J. Matthai, the first director of IIM at Ahmedabad nearby, on setting up an institute, from scratch, ground-up (ie. IRMA), rather than sponsor students at IIM as the cooperative's recruits,[58] or the importance of branding & advertising his products from his wife's brother-in-law.

Kurien died after a brief spell of illness aged 90 on 9 September 2012 at a Nadiad hospital,[59][60] near Anand,[61] followed by his wife a few months later in Mumbai. She hosted the endless stream of visitors to Anand. She would say that he worked hard but never brought work back home and was in bed by 9 pm, only to wake up in the dead of night to catch the earliest morning flight after some road travel. Brought up a Christian, Kurien later became an atheist, and was cremated.[62][63][64] A daughter and a grandson survive them.[24][57] In his later years, on being asked by his daughter to retire and come stay with her at her home in another city, he replied that Anand was his home and he will remain there and never quit working. Even as his most expensive personal possession was a mere watch gifted him by his grandson, he would take pride in the farmers' money providing the air-conditioned house and luxury-model car at his disposal,[65] and spared no expense with it for constructing a modern IRMA campus and facilities for its residents, saying, "These students are my princes, and if you want to make them kings (who will go out to conquer), you cannot have them stay in a pigsty".

Kurien, who spent most of his life in Gujarat and gained the affection and the respect of its people, was unable to get any landlord to rent him a room when he first arrived in Anand, as besides being unable to speak the language of the place, he was "a bachelor, a non-vegetarian and a Christian"! He never spoke the language of the state despite understanding it later on, nor was he used to drinking milk.[66]

Awards and honours

In 2014, all the dairy majors of the country, along with the Indian Dairy Association, resolved to observe Kurien's birthday, November 26, as National Milk Day.[67][68][69][70][71][72]

YearName of Award or HonorAwarding Organization
1999 Padma Vibhushan[73] Government of India
1997 Order of Agricultural Merit Ministère de l'Agriculture (Ministry of Agriculture), France)
1993 International Person of the Year World Dairy Expo
1989 World Food Prize[74] World Food Prize Foundation
1986 Wateler Peace Prize[74] Carnegie Foundation (Netherlands)
1986 Krishi Ratna Government of India
1966 Padma Bhushan[75] Government of India
1965 Padma Shri[76] Government of India
1963 Ramon Magsaysay Award[77] Ramon Magsaysay Award Foundation

Kurien either headed or was on the boards of several public institutions and also received honorary doctorate degrees from universities in India and around the world.[78][79] Lectures by eminent speakers are held in his memory, to apply "lessons from the dairy sector" through his work,[80] to ongoing rural issues such as 'an Amul model for pulses'[81] or using management strategies for rural India's social organisation[82] or using his work in organising funds to promote 'growth with justice'[83]

References

  1. ↑ "Father of white revolution Verghese Kurien dies". The Times of India. Retrieved 9 September 2012.
  2. ↑ "1989: Dr. Verghese Kurien". (World Food Prize Foundation). Retrieved 13 September 2012.
  3. ↑ "1989 Laureate: Verghese Kurien". World Food Prize Foundation (1989-7m 47s).
  4. 1 2 Singh, Katar (1999). Rural Development: Principles, Policies and Management. New Delhi: SAGE. p. 201. ISBN 81-7036-773-5.
  5. ↑ Pendleton, Andrew; Narayanan, Pradeep. "The white revolution : milk in India" (PDF). Taking liberties: poor people, free trade and trade justice. Christian Aid. p. 35. Retrieved 11 September 2012.
  6. ↑ Scholten, Bruce A. (2015). Robinson / Carson, Guy M. / Doris A., ed. The 'White Revolution' and dual dairy economy structures. Handbook on the Globalisation of Agriculture. Edward Elgar Publishing. pp. 476, 471. ISBN 9780857939838.
  7. ↑ Candler, Wilfred; Kumar, Nalini (1998). India: The Dairy Revolution : the Impact of Dairy Development in India and the World Bank's Contribution (pp. 47-60). World Bank (Operations Evaluation Department). ISBN 9780821342893.
  8. ↑ Kurien, Verghese (2007). "India' s Milk Revolution: Investing in Rural Producer Organizations". In Narayan, Deepa; Glinskaya, Elena. Ending Poverty in South Asia: Ideas that work. Washington D.C., USA: (The World Bank). p. 52. ISBN 0-8213-6876-1. Retrieved 11 September 2012.
  9. ↑ Ajwani, Deepak (6 October 2015). "Cow to consumer: Beyond profit for Gujarat Cooperative Milk Marketing Federation". Forbes India Magazine. Retrieved 2016-08-28.
  10. ↑ "Verghese Kurien". The Economist. 22 September 2012. ISSN 0013-0613. Retrieved 2016-08-27.
  11. 1 2 Damodaran, Harish (13 September 2004). "Amul's tech wizard, Dalaya passes away". The Hindu Business Line. Retrieved 10 September 2012.
  12. 1 2 Heredia, Ruth (1997). The Amul India Story. New Delhi: Tata Mc-Graw Hill. pp. 112–115. ISBN 978-0-07-463160-7.
  13. ↑ Scholten, Bruce A. (2010). India’s White Revolution: Operation Flood, Food Aid and Development. I.B.Tauris. p. 214. ISBN 9780857713551.
  14. 1 2 Aneja, R. P. "Life and times of Verghese Kurien". The Hindu Business Line. Retrieved 11 September 2012.
  15. ↑ Singh, Chamder Uday (15 January 1982). "Gujarat: Taking on the oil kings". India Today. Retrieved 2016-09-01.
  16. ↑ Jones, Clayton (30 July 1982). "Farming co-ops poised to come of age in the '80s". Christian Science Monitor. ISSN 0882-7729. Retrieved 2016-09-01.
  17. ↑ Thakkar, Mitul (2004-10-04). "GCMMF to replicate Anand pattern in Africa". Business Standard India. Retrieved 2017-08-07.
  18. ↑ "Milkman of India gets doodled by Google, know why!". India Today. Retrieved 12 August 2016.
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  20. ↑ "Report on Dr Verghese Kurien in Tehelka". Tehelka. Archived from the original on 11 November 2006. Retrieved 26 November 2015.
  21. ↑ Madhavan, Dr. E. (2014-05-01). "Kurien visits Erode". Industrial Economist. Retrieved 26 November 2015.
  22. ↑ "Dr V Kurien". Amul. Retrieved 26 November 2015.
  23. 1 2 Bhagat, Rasheeda (2012-09-13). "Doodh ka doodh... Kurien style". BusinessLine. The Hindu. Retrieved 2016-08-29.
  24. 1 2 Yardley, William (10 September 2012). "Verghese Kurien, Leader of India's Milk Cooperatives, Dies at 90". The New York Times. Retrieved 26 August 2016.
  25. ↑ "Dr Verghese Kurien – From mechanical engineer to milkman". Retrieved 26 October 2012.
  26. ↑ "The man who revolutionised white". Retrieved 26 October 2012.
  27. ↑ Obla, Vishvesh. "Twenty-Second Convocation of Indian Institute of Technology Kanpur, May 23. 2000". Wings of Fire --> Responses. (Forum Hub). Retrieved 11 September 2012.
  28. 1 2 Heredia, Ruth (1997). The Amul India Story. New Delhi: Tata Mc-Graw Hill. p. 105. ISBN 978-0-07-463160-7.
  29. ↑ Heredia, Ruth (1997). The Amul India Story. New Delhi: Tata Mc-Graw Hill. p. 65. ISBN 978-0-07-463160-7.
  30. ↑ Misra, Udit (10 September 2012). "V. Kurien: India's White Knight". Forbes India. Retrieved 11 September 2012.
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  33. ↑ Report of the National Dairy Research Institute (Report No, 21) (PDF). 1961. p. 48.
  34. ↑ Heredia, Ruth (1997). The Amul India Story. New Delhi: Tata Mc-Graw Hill. pp. 85–127. ISBN 978-0-07-463160-7.
  35. ↑ Sharma, Arvind (15 September 2012). "A Few More Dr. Kuriens Please!". IndianTelevision. Retrieved 8 October 2017.
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  37. ↑ Pandit, Shrinivas (2001). Thought Leaders. New Delhi: Tata Mc-Graw Hill. pp. 147–148. ISBN 978-0-07-049550-0.
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  40. ↑ Heredia, Ruth (1997). The Amul India Story. New Delhi: Tata Mc-Graw Hill. pp. 110–117. ISBN 978-0-07-463160-7.
  41. ↑ Heredia, Ruth (1997). The Amul India Story. New Delhi: Tata Mc-Graw Hill. pp. 106–108. ISBN 978-0-07-463160-7.
  42. ↑ Heredia, Ruth (1997). The Amul India Story. New Delhi: Tata Mc-Graw Hill. pp. 210–211. ISBN 978-0-07-463160-7.
  43. ↑ Candler, Wilfred; Kumar, Nalini (1998). India: The Dairy Revolution : the Impact of Dairy Development in India and the World Bank's Contribution (pp. 57-60). World Bank (Operations Evaluation Department). ISBN 9780821342893.
  44. ↑ "India largest milk producing nation in 2010–11: NDDB". Hindustan Times. 20 December 2011. Archived from the original on 26 April 2013. Retrieved 9 September 2012.
  45. ↑ Pandit, Shrinivas (2007-08-01). The Missionary: Amrita Patel. Tata McGraw-Hill Education. ISBN 9780070656789.
  46. ↑ Katakam, Anupama (15 March 2003). "Dairy war". Frontline. Retrieved 2017-09-13.
  47. ↑ Katakam, Anupama (7 April 2006). "Controversy: Milkman's exit". Frontline (Volume 23 – Issue 06). Retrieved 11 September 2012.
  48. ↑ Mahurkar, Uday (17 April 2006). "A White Evolution: Verghese Kurien quits Gujarat co-operative, diary body faces politicking risk". India Today. Retrieved 13 September 2012.
  49. ↑ Rajshekhar, M (1 December 2017). "'Amul is now a Congress-mukt federation': How BJP took control of India's largest milk cooperative". Scroll.in. Retrieved 2018-09-26.
  50. ↑ "Amul's Verghese Kurien never suffered fools: Shyam Benegal". The Economic Times. 10 September 2012. Retrieved 11 September 2012.
  51. ↑ Benegal, Shyam (As told to Mugdha Variyar) (2012-09-09). "How a farmers' servant painted the nation white". The Hindustan Times. Retrieved 2016-08-28.
  52. ↑ Rodrigo, Nihal (6 January 2002). "Cinema, Benegal and Reality". The Island (Sri Lanka). Retrieved 2016-08-29.
  53. ↑ Hazra, Indrajit (2012-07-01). "Jest like that: Girl with the Amul tattoo". The Hindustan Times. Retrieved 2016-08-28.
  54. ↑ Sreenivas (1 November 2013). "The Moppet Show". Creative Brands. Archived from the original on 18 September 2016. Retrieved 28 August 2016.
  55. ↑ Bhatt, Shephali (2 September 2017). "The unplanned glory of Surabhi". ETBrandEquity.com. Retrieved 2017-09-10.
  56. ↑ Ramnath, Nandini (2013-11-30). "Lounge Loves | Amar Chitra Katha". Live Mint. Retrieved 2016-08-29.
  57. 1 2 Pandit, Virendra (2013-11-26). "Amar Chitra Katha unveils comics on Kurien; plans on Dhyanchand, KD Jadhav". Retrieved 2016-08-29.
  58. ↑ Murali, D. (26 February 2004). "The Hindu Business Line : I think, therefore, IIM". www.thehindubusinessline.com. Retrieved 2017-10-08.
  59. ↑ "Kurien didn't drink milk, he lived it". The Telegraph. 10 September 2012. Retrieved 2016-08-29.
  60. ↑ "Modi had soured relations with the milkman of India". Times of India. 11 September 2012. Retrieved 11 September 2012.
  61. ↑ Thakkar, Mitul; Sally, Madhvi (15 September 2012). "Gujarat Elections 2012: Narendra Modi wastes no time in tapping over 1/3 of Gujarat's 3.5 crore Amul voters". The Economic Times. Retrieved 2016-08-29.
  62. ↑ Kurien, Verghese. "I AM: Verghese Kurien." The Times of India. N.p., 1 Apr. 2006. Web. "When I was young, I had to memorise parts of the Bible and perform rituals. It was perhaps this experience that turned me into an atheist."
  63. ↑ Gandhi, A. K. Verghese Kurien. N.p.: Prabhat Prakashan, n.d. Print. "He was an atheist"
  64. ↑ "Verghese Kurien." The Economist. N.p., 22 Sept. 2012. Web. 28 Oct. 2016. "He was born a Christian, became an atheist..."
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  66. ↑ Damodaran, Harish (2012-09-09). "The man who empowered through milk". Business Line. The Hindu. Retrieved 2016-08-27.
  67. ↑ "National Milk Day on Kurien's birth anniversary". The Times of India. 25 November 2014.
  68. ↑ "National Milk day". The Times of India. 26 November 2016.
  69. ↑ "National Milk Day celebrated". The Hans India. 27 November 2015. Retrieved 2016-08-28.
  70. ↑ "Milma to Celebrate National Milk Day". 24 November 2014. Retrieved 2016-08-28.
  71. ↑ "India Celebrates National Milk Day". businesswireindia.com. 24 November 2014. Retrieved 2016-08-28.
  72. ↑ "Verghese Kurien's birth anniv to be held as National Milk Day". www.dailypioneer.com. 25 November 2014. Retrieved 2016-08-28.
  73. ↑ "Padma Awards" (PDF). Ministry of Home Affairs, Government of India. 2015. Archived from the original (PDF) on 15 November 2014. Retrieved 21 July 2015.
  74. 1 2 "Dr. Verghese Kurien - The World Food Prize". World Food Prize. Retrieved 12 August 2016.
  75. ↑ "Padma Awards" (PDF). Ministry of Home Affairs, Government of India. 2015. Archived from the original (PDF) on 15 November 2014. Retrieved 21 July 2015.
  76. ↑ "Padma Awards" (PDF). Ministry of Home Affairs, Government of India. 2015. Archived from the original (PDF) on 15 November 2014. Retrieved 21 July 2015.
  77. ↑ The Ramon Magsaysay Award Foundation. "Kurien, Verghese • Community Leadership - India - 1963". rmaward.asia. Retrieved 2017-09-10.
  78. ↑ Indian Dairy Association. "Dr. Verghese Kurien: The Making of a Legend" (PDF). Retrieved 26 October 2012.
  79. ↑ Verghese Kurien. "Dr. Verghese Kurien: Honorary Degrees". Archived from the original on 14 July 2014. Retrieved 3 July 2014.
  80. ↑ Institute of Rural management, Anand. "First Dr. Verghese Kurien Memorial Lecture - 2012" (PDF).
  81. ↑ "Arvind Subramanian moots 'Amul model' for pulses". Business Standard. 21 November 2015. Retrieved 25 November 2015.
  82. ↑ Institute of Rural management, Anand. "Second Dr. Verghese Kurien Memorial Lecture - 2013" (PDF).
  83. ↑ Jhimli Mukherjee Pandey (9 Sep 2014). "XLRI holds Dr. Verghese Kurien memorial oration on sustainable development". Times of India.

Further reading

  • Kotler, Neil G. (1990). Sharing Innovation: Global Perspectives on Food, Agriculture, and Rural Development. Int. Rice Res. Inst. ISBN 9789711042219.
  • Kachru, Upendra (2011). India, Land of a Billion Entrepreneurs. Pearson Education India. ISBN 9788131758618.

Literary work

  • Kurien, Verghese (2005) I Too Had a Dream. APH Publishing Corp. ISBN 9788174364074[1]
  • Kurien, Verghese (1997) An Unfinished Dream. Tata-McGraw-Hill. ISBN 9780074622148
  • Kurien, Verghese The Man Who Made The Elephant Dance ISBN 9789382299240
  1. ↑ "I too had a dream - on Amazon.com".
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