UNTUCKit

UNTUCKit LLC
Private
Industry Retail, Apparel, E-Commerce
Founded 2010
(Hoboken, New Jersey)
Founders Aaron Sanandres
Chris Riccobono
Headquarters SoHo, Manhattan,
New York City, New York, United States
Number of locations
 35 (June 2018)
Areas served
 United States
Canada
Website untuckit.com

UNTUCKit LLC is an American casual men's apparel company established in 2011 and headquartered in New York City. The company focuses on selling casual shirts that are designed not to be tucked into pants, and thus are cut a bit shorter than typical men's dress shirts. The first UNTUCKit brick-and-mortar store was opened in September 2015, and the company now has about 35 stores in various cities across the United States and Canada. Its flagship store is on Fifth Avenue in New York City.

History

Chris Riccobono came up with the idea for UNTUCKit while working at GE Healthcare.[1] In February 2011, he brought on Aaron Sanandres, a Columbia Business School classmate, to help develop the idea into a standalone business. Through a market survey,[2] they established the length of their shirts to be halfway between the belt and the bottom of the zipper, allowing the front pockets of the pants to be slightly exposed.

Initially running the operation out of the third bedroom in Riccobono's apartment in Hoboken, New Jersey,[2] and shipping out of a local storage unit, UNTUCKit opened its first store in September 2015 in SoHo, New York (on Prince Street). In 2016, brick-and-mortar stores were opened in Chicago, Illinois,[3] Los Angeles, California,[4] Austin, Texas, and San Francisco, California. The Company opened an additional 20 stores in 2017, including 3 additional stores in New York City. As of June 2018, the company has a total of about 35 stores[5] and on June 26, 2018, UNTUCKit announced plans to expand to Canada starting in Fall 2018, with the first location a Sherway Gardens. The location opened on September 12, 2018.[6]

Products

Casual shirts are UNTUCKit's core product, although other clothing items are also now available from the company's website and brick-and-mortar stores. The product line includes button-down shirts, polos, tee shirts, henleys, vests, sweatshirts, outerwear, and sports coats.

Press commentary

UNTUCKit was named a "Brand to Know" by Maxim.[7] Reviewer Sean Hotchkiss, writing in GQ, referred to the length of the company's shirts as "perfection".[8]

UNTUCKit has also been featured in other publications including The Wall Street Journal,[9] Esquire,[10] Men's Journal,[11] and Men's Health.[12]

References

  1. ↑ Hond, Paul (Winter 2011–12). "Man from UNTUCKit". Columbia Magazine. Retrieved June 30, 2018.
  2. 1 2 Kane, Kristyna (October 24, 2011). "Hoboken designer makes men's button-down shirts to be worn untucked for formal or casual occasions". Archived 2016-11-12 at the Wayback Machine. The Jersey Journal.
  3. ↑ Zumbach, Lauren (April 19, 2016). "Untuckit opening Michigan Avenue location". Chicago Tribune. Retrieved June 30, 2018.
  4. ↑ "Leasing Activity on West Hollywood's Melrose Avenue Heats Up". The Registry. July 19, 2016. Retrieved June 30, 2018.
  5. ↑ "Store Locations". UNTUCKit official website. Retrieved June 30, 2018.
  6. ↑ Patterson, Craig (June 26, 2018). "'UNTUCKit' to Enter Canada this Fall with 1st Store". Retail Insider. Retrieved July 2, 2018.
  7. ↑ Williams, Stan (November 29, 2012). "Thursday's Brand to Know: UNTUCKit", Maxim. Retrieved June 30, 2018.
  8. ↑ Hotchkiss, Sean (June 29, 2011). "First Look: UNTUCKit". GQ. Retrieved June 30, 2018.
  9. ↑ Teague, Lettie (September 12, 2011). "Fashion Week for Oenophiles". The Wall Street Journal. Retrieved June 30, 2018.
  10. ↑ Screws, Nic (November 29, 2012). "ESQ&A: Brad Richards on Style and Wine". Esquire. Retrieved June 30, 2018.
  11. ↑ Whittaker, G. Clay. "How to Untuck Your Shirt and Look Good". Men's Journal. Retrieved June 30, 2018.
  12. ↑ Stanczak, Diana (February 1, 2012). "Let Your Tails Fly". Men's Health. Retrieved June 30, 2018.
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