IKEA Heights

IKEA Heights
Genre Web Series
Created by Dave Seger, Paul Bartunek
Written by Dave Seger, Spencer Strauss, Paul Bartunek, Tom Kauffman
Directed by Dave Seger
Starring Randall Park, Whitney Avalon, Matt Braunger, Tom Kauffman, Jess Lane, Wade Randolph, Abed Gheith, Delbert Dean Shoopman, Dean Pelton
Country of origin United States
Original language(s) English
No. of seasons 1
No. of episodes 7
Production
Producer(s) Dave Seger, Paul Bartunek
Production location(s) Burbank, California
Camera setup Paul Bartunek
Running time ~5 minutes
Production company(s) Channel 101
Release
Original release May 31, 2009 (2009-05-31) – January 31, 2010 (2010-01-31)
External links
Production website

IKEA Heights is a 2009 comedic melodrama web series created by Dave Seger, Paul Bartunek, Delbert Shoopman, Spencer Strauss, and Tom Kauffman for Channel 101. The series is a spoof of soap operas and filmed covertly inside the IKEA store in Burbank, California.[1] IKEA Heights stars Randall Park, Whitney Avalon, and Matt Braunger.

Entertainment Weekly's Whitney Pastorek said of the series, "[IKEA Heights] is so brilliant and awesome that its glories can really only be diminished by additional words."[2]

Madeleine Löwenborg-Frick, a spokesperson for IKEA's Canadian branch, said of the series, "Absolutely, we think it’s funny. We see the humour in it and we approach our own marketing with a similar tongue-in-cheek humour. But unauthorized filming in our stores isn’t a good thing. There’s proper channels that people who want to film in our stores can go through."[3]

References

  1. NEIL, DAN (8 September 2009). "IKEA's Burbank store and the guerrillas in housewares" via LA Times.
  2. "This week in guerrilla filmmaking: 'Ikea Heights'".
  3. "Taking the Ikea name to new heights". 22 January 2010.
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