The Dodo (website)

The Dodo
Type of site
 Online magazine
Created by Izzie Lerer
Parent Group Nine Media
Website thedodo.com
Alexa rank Positive decrease 14,046 (Jan 2017)[1]
Launched January 2014

The Dodo is an American online publisher focused on animals and animal rights issues. The website was launched in January 2014 by Izzie Lerer, the daughter of media executive Kenneth Lerer.[2] The Dodo has become one of the most popular Facebook publishers, garnering 1 billion video views from the social network in November 2015.[3] The Dodo is headquartered in New York, New York.

History

The company—named after the first recorded species that humans drove to extinction— was founded by Lerer out of "a personal passion for the subject manner..." Lerer has a PhD in animal studies with a focus on animal ethics and human relationships from Columbia University, launched the website after noticing the viral success of animal videos online but seeing no one "really owned the space."[4]

The Dodo's editorial and video production staff unionized with the Writers Guild of America, East in April 2018.[5]

References

  1. ↑ "TheDodo.com Site Info". Alexa Internet. Retrieved January 11, 2017.
  2. ↑ Shontell, Alyson (November 9, 2015). "How an animal lover turned her passion into The Dodo, a booming ~$40 million startup, in 2 years". Business Insider. Retrieved January 12, 2017.
  3. ↑ Ha, Anthony (December 23, 2016). "The Dodo is alive and well with 1 billion monthly video views". TechCrunch. Retrieved January 12, 2017.
  4. ↑ Castillo, Michelle (2017-09-27). "Animal videos rule the internet, and are getting tons of views on Facebook". CNBC. Retrieved 2018-09-10.
  5. ↑ "The Dodo Unionizes With Writers Guild of America East". Variety. 2018-04-30. Retrieved 2018-09-10.
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