thatPower

"#thatPower"
Single by will.i.am featuring Justin Bieber
from the album #willpower
Released March 18, 2013
Format
Recorded February 20, 2013
Studio Metropolis, London
Genre Electro-pop, dance-pop[1]
Length 4:39
Label
Songwriter(s)
Producer(s)
  • will.i.am
  • Verrigni
  • Damien Leroy
will.i.am singles chronology
"Scream & Shout"
(2012)		 "#thatPower"
(2013)		 "Crazy Kids"
(2013)

"Scream & Shout"
(2012)		 "#thatPOWER"
(2013)		 "Crazy Kids"
(2013)
Justin Bieber singles chronology
"All Around the World"
(2013) All Around the World2013		 "#thatPOWER"
(2013) #thatPOWER2013		 "Lolly"
(2013) Lolly2013
Music video
"#thatPOWER" ft. Justin Bieber on YouTube

"#thatPOWER" is a song by American recording artist will.i.am, taken from his fourth studio album, #willpower. The song features Canadian singer Justin Bieber, who wrote the song alongside will.i.am, Verrigni and Damien Leroy (DJ Ammo). The latter two also produced the song. "thatPOWER" was released in the United States and Canada on March 18, 2013, via Interscope Records, as the third single from the album. The song has since charted in several countries. A special version of the song is used for 2013 NBA Playoffs telecasts on ESPN and ABC and the last day of TV5's primetime sports block on IBC, AKTV.

Background

"#thatPOWER" was released on YouTube on March 15 and on iTunes on March 18.[2] The song made its radio premiere on Capital FM in the United Kingdom on March 15.[3] Will.i.am tweeted the cover art for the song on March 15.[4] The song was recorded on February 20th, 2013 at Metropolis, when Bieber and will.i.am were in London for the 2013 BRIT Awards.[3] The song was released to American Contemporary radio on March 26, 2013. The single sold 108,000 digital downloads in its first week of release.[5]

Composition

Will described "#thatPOWER" as up-tempo.[3] MTV's Jocelyn Vena said the song had "lyrical swagger" and noted how "Bieber brings his sweet vocals to the chorus", with a vibe that "recalls Kanye West's 2010 hit, 'Power'".[6] According to The Hollywood Reporter, the song is club-oriented.[2]

Critical reception

Professional ratings
Review scores
Source Rating
Common Sense Media [7]
Daily Star 8/10[8]
Digital Spy [1]
Rolling Stone [9]

"#thatPOWER" received mixed reviews from music critics. E.E. Bradman for Common Sense Media wrote, "This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPOWER" sounds and feels more like a remix than the first iteration of a new song."[7] The Daily Star's John Earls rated it 8 out of 10 and commended Bieber's guest appearance in the song, saying that "it's worth swiveling your chair around, Voice style, among Will’s predictable rave malarkey...#savedbythebieber."[8] Jody Rosen of Rolling Stone called the song "a wan melody warbled by Bieber over generic 4/4 beats" and gave it two out of five stars, ending his review with "#FAIL."[9]

Music video

On March 21, will.i.am tweeted about how exhausting rehearsals for the video were.[10][11] On March 25, Capital FM reported that will.i.am was seen taking part in the production of parts of the video for the song in Los Angeles.[12] The official video premiered on April 19, 2013.[13] The video was filmed in Japan, featuring cameo from members of Japanese dance group World Order. An alternate "second screen" music video is available through an unlisted YouTube link when the song is tagged via Shazam. The alternate video does not contain audio and is meant to be viewed alongside the original music video in order to spot the differences between the two.

A special version was shot with National Basketball Association (NBA) players, including LeBron James, Dwyane Wade, Kevin Durant, Dwight Howard, Carmelo Anthony and Chris Bosh, to be used as the opening theme introduction for the 2013 NBA Playoffs television broadcasts on ABC and ESPN.[14] The video is also used at various commercial breaks throughout the broadcasts.

Live performances

will.i.am performed the track at Le Grand Journal on April 16, 2013, and it featured his backing dancers. Four days later, he performed the song on The Jonathan Ross Show, doing a similar performance. He performed the song on Dancing with the Stars results show on April 23, 2013 while Justin Bieber's solos played in the background in a video. On May 19, will.i.am and Bieber also performed the song live during the 2013 Billboard Music Awards, in Las Vegas.

Cover versions

A funk and soul-infused version of "#thatPOWER" was arranged, recorded and performed by Judith Hill, on the television singing competition show The Voice. The performance was held on May 27, 2013, and was broadcast live on NBC.[15] The studio-recorded version was digitally released during the same period.

Track listing

Digital download[16]
No.TitleLength
1."#thatPOWER" (featuring Justin Bieber)4:39

Charts and certifications

Release history

Region Date Format Label Ref.
Canada March 18, 2013 Digital download Universal Music [74]
United States Interscope Records [16]
March 26, 2013 Mainstream and rhythmic radio [75]
Germany March 29, 2013 Digital download Universal Music [76]
United Kingdom April 3, 2013 Mainstream radio Polydor Records
April 14, 2013 Digital download [77]
Germany April 26, 2013 CD single Universal Music [78]

References

  1. 1 2 Copsey, Robert (April 16, 2013). "will.i.am ft. Justin Bieber: '#thatPOWER' - Single review". Digital Spy. Retrieved October 6, 2018.
  2. 1 2 Brandle, Lars (March 18, 2013). "Justin Bieber, Will.i.am Collab '#THATPOWER' Hits the Web". The Hollywood Reporter. Retrieved March 18, 2013.
  3. 1 2 3 "Will.i.am Premieres New Song '#ThatPower' Featuring Justin Bieber On Capital FM". Capital FM. March 15, 2013. Retrieved March 19, 2013.
  4. ↑ will.i.am (March 15, 2013). "@iamwill status". Twitter. Retrieved March 19, 2013.
  5. ↑ Caulfield, Keith (March 26, 2013). "Justin Timberlake Debuts At No. 1 On Billboard 200, Earns Third-Largest Digital Week Ever". The Hollywood Reporter. Retrieved April 12, 2013.
  6. ↑ Vena, Jocelyn (March 15, 2013). "Justin Bieber, will.i.am's '#thatpower' Comes 'Alive' With New Track". MTV. Retrieved March 19, 2013.
  7. 1 2 Bradman, E. ""#thatPower" (CD Single)". Common Sense Media. Retrieved April 30, 2013.
  8. 1 2 Earls, John. "WILL.I.AM: #THATPOWER - SINGLE REVIEW". Daily Star. Retrieved December 3, 2016.
  9. 1 2 Rosen, Jody. "Will.i.am feat. Justin Bieber". Rolling Stone. Retrieved April 30, 2013.
  10. ↑ "Will.i.am Teases '#ThatPower' Music Video: "The World Isn't Ready"". Capital FM. March 21, 2013. Retrieved April 12, 2013.
  11. ↑ Will.i.am (March 21, 2013). "@iamwill status update". Twitter. Retrieved April 12, 2013.
  12. ↑ "Will.i.am Spotted Shooting '#ThatPower' Music Video In Los Angeles". Capital FM. March 25, 2013. Retrieved April 12, 2013.
  13. ↑ Grossberg, Josh (April 19, 2013). "News/ Will.i.am and Justin Bieber's "#That Power" Video Hits the Web—Watch Now". E!. Retrieved April 20, 2013.
  14. ↑ Cafardo, Ben (April 18, 2013). "NBA Playoffs to Exclusively Tip Off on ABC & ESPN". ESPNMediaZone.com. Retrieved April 28, 2013.
  15. ↑ "The Voice Recap". Rolling Stone magazine. May 29, 2013.
  16. 1 2 "#thatPOWER (feat. Justin Bieber) - Single". iTunes US. Apple inc. Retrieved March 19, 2013.
  17. ↑ "That Power". Amazon.de. April 30, 2013. Retrieved December 28, 2017.
  18. ↑ "Australian-charts.com – will.i.am feat. Justin Bieber – %23thatPOWER". ARIA Top 50 Singles. Retrieved April 8, 2013.
  19. ↑ "Austriancharts.at – will.i.am feat. Justin Bieber – %23thatPOWER" (in German). Ö3 Austria Top 40. Retrieved April 10, 2013.
  20. ↑ "Ultratop.be – will.i.am feat. Justin Bieber – %23thatPOWER" (in Dutch). Ultratop 50. Retrieved April 5, 2013.
  21. ↑ "Ultratop.be – will.i.am feat. Justin Bieber – %23thatPOWER" (in French). Ultratop 50. Retrieved April 5, 2013.
  22. 1 2 BPP, ed. (September 2013). "Billboard Brasil Hot 100 Airplay". Billboard Brasil (44): 88.
  23. ↑ "will.i.am Chart History (Canadian Hot 100)". Billboard. Retrieved 28 March 2013.
  24. ↑ "ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: insert 201315 into search.
  25. ↑ "Danishcharts.com – will.i.am feat. Justin Bieber – %23thatPOWER". Tracklisten. Retrieved April 10, 2013.
  26. ↑ "Will.i.am: #thatpower (feat. Justin Bieber)" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved May 12, 2013.
  27. ↑ "Lescharts.com – will.i.am feat. Justin Bieber – %23thatPOWER" (in French). Les classement single. Retrieved April 10, 2013.
  28. ↑ "Offiziellecharts.de – will.i.am feat. Justin Bieber – #thatPOWER". GfK Entertainment Charts. Retrieved April 08, 2013.
  29. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Dance Top 40 lista. Magyar Hanglemezkiadók Szövetsége.
  30. ↑ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Rádiós Top 40 játszási lista. Magyar Hanglemezkiadók Szövetsége.
  31. ↑ "Chart Track: Week 16, 2013". Irish Singles Chart.
  32. ↑ "will.i.am feat. Justin Bieber – #thatPOWER Media Forest". Israeli Airplay Chart. Media Forest.
  33. ↑ "Mexico Ingles Airplay". Billboard.
  34. ↑ "Nederlandse Top 40 – week 21, 2013" (in Dutch). Dutch Top 40 Retrieved May 23, 2018.
  35. ↑ "Charts.nz – will.i.am feat. Justin Bieber – %23thatPOWER". Top 40 Singles. Retrieved April 1, 2013.
  36. ↑ "Norwegiancharts.com – will.i.am feat. Justin Bieber – %23thatPOWER". VG-lista. Retrieved May 12, 2013.
  37. ↑ "Top 5 Airplay TV". Polish Video Chart. ZPAV. Retrieved 2017-02-05.
  38. ↑ "Airplay 100 – Cristi Nitzu | Kiss FM – July 22, 2013". Kiss FM. Archived from the original on 27 January 2018. Retrieved 27 January 2018. Note: User may scroll down the 'Podcasturi' menu to play or download the respective podcast.
  39. ↑ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  40. ↑ "Spanishcharts.com – will.i.am feat. Justin Bieber – %23thatPOWER" Canciones Top 50. Retrieved April 10, 2013.
  41. ↑ "Swedishcharts.com – will.i.am feat. Justin Bieber – %23thatPOWER". Singles Top 100. Retrieved May 20, 2013.
  42. ↑ "Swisscharts.com – will.i.am feat. Justin Bieber – %23thatPOWER". Swiss Singles Chart. Retrieved April 10, 2013.
  43. ↑ "Official Singles Chart Top 100". Official Charts Company.
  44. ↑ "Official Dance Singles Chart Top 40". Official Charts Company.
  45. ↑ "Official R&B Singles Chart Top 40". Official Charts Company.
  46. ↑ "will.i.am Chart History (Hot 100)". Billboard. Retrieved March 28, 2013.
  47. ↑ "will.i.am Chart History (Hot Dance/Electronic Songs)". Billboard.
  48. ↑ "will.i.am Chart History (Dance Club Songs)". Billboard.
  49. ↑ "will.i.am Chart History (Pop Songs)". Billboard.
  50. ↑ "will.i.am Chart History (Rhythmic)". Billboard.
  51. ↑ "Record Report - Pop/Rock General". Record Report (in Spanish). R.R. Digital C.A. July 6, 2013. Archived from the original on July 4, 2013.
  52. ↑ "ARIA Charts – Accreditations – 2013 Singles". Australian Recording Industry Association.
  53. ↑ "Ultratop − Goud en Platina – singles 2014". Ultratop. Hung Medien.
  54. ↑ "Gold-/Platin-Datenbank (Will.i.am feat. Justin Bieber; '#thatPOWER')" (in German). Bundesverband Musikindustrie. Retrieved May 15, 2018.
  55. ↑ "Italian single certifications – will.i.am feat. Justin Bieber – #thatPOWER" (in Italian). Federazione Industria Musicale Italiana.
  56. ↑ "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved January 11, 2014. Type will.i.am feat. Justin Bieber in the box under the ARTISTA column heading and ThatPower in the box under TÍTULO
  57. ↑ "NZ Top 40 Singles Chart". RIANZ. Retrieved May 27, 2013.
  58. ↑ "British single certifications – will.i.am feat. Justin Bieber – #thatPOWER". British Phonographic Industry. Select singles in the Format field. Select Silver in the Certification field. Type #thatPOWER in the "Search BPI Awards" field and then press Enter.
  59. ↑ "American single certifications – will.i.am feat. Justin Bieber – ThatPower". Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  60. ↑ "Week Week Ending May 12, 2013. Songs: #Letdown". Chart Watch. Yahoo Music. May 15, 2013. Retrieved May 16, 2013.
  61. ↑ "End Of Year Charts - Top 100 Singles 2013". ARIA. Retrieved July 30, 2014.
  62. ↑ "JAAROVERZICHTEN 2013: Singles" (in Dutch). Ultratop (NL). Retrieved July 30, 2014.
  63. ↑ "JAAROVERZICHTEN 2013: Dance" (in Dutch). Ultratop (NL). Retrieved July 30, 2014.
  64. ↑ "RAPPORTS ANNUELS 2013: Singles" (in French). Ultratop (FR). Retrieved July 30, 2014.
  65. ↑ "RAPPORTS ANNUELS 2013: Dance" (in French). Ultratop (FR). Retrieved July 30, 2014.
  66. ↑ "Best of 2013: Canadian Hot 100". Prometheus Gobal Media. Retrieved December 13, 2013.
  67. ↑ "Top 100 Singles Jahrescharts 2013" (in German). VIVA. Viacom International Media Networks. Retrieved January 12, 2014.
  68. ↑ "I singoli più venduti del 2013" (in Italian). Hit Parade Italia. Retrieved July 30, 2014.
  69. ↑ "JAAROVERZICHTEN - SINGLE 2013" (in Dutch). dutchcharts.nl. Retrieved July 30, 2014.
  70. ↑ "Årslista Singlar – År 2013" (in Swedish). Sverigetopplistan. Swedish Recording Industry Association. Archived from the original on November 29, 2014. Retrieved July 30, 2014.
  71. ↑ "End of Year 2013" (PDF). UKChartsPlus. Retrieved July 30, 2014.
  72. ↑ "Best of 2013 – Hot 100 Songs". Billboard.com. Retrieved December 13, 2013.
  73. ↑ "Dance/Electronic Songs: 2013 Year-end". Billboard.com. Retrieved July 30, 2014.
  74. ↑ "#ThatPower feat. Justin Bieber". Itunes.apple.com. Retrieved December 28, 2017.
  75. ↑ FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more! Archived June 2, 2013, at the Wayback Machine.
  76. ↑ "Musicload - Home". Musicload.de. Retrieved December 28, 2017.
  77. ↑ "Singles Release Diary". Digitalspy.com. February 4, 2006. Retrieved December 28, 2017.
  78. ↑ "That Power". Amazon.de. April 30, 2013. Retrieved December 28, 2017.
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