Tampax

Tampax
Product type Tampon
Owner Procter & Gamble
Country United States
Introduced 1931 (1931)[1] (as Tampax Sales Corporation)
Markets World
Previous owners Tampax Incorporated
Tambrands, Inc.
Website www.tampax.com

Tampax (a portmanteau of tampon and pack) is a brand of tampon currently owned by Procter & Gamble and sold in over 100 countries. Both the brand and the product were invented by Dr. Earle Haas, who filed a patent in 1931. The original product was designed from the start as flushable and biodegradeable.

In 1937, Tampax collaborated with McCann Erickson agency for its marketing campaigns and in 1949 Tampax appeared in more than 50 magazines. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.[2]

During World War II, Tampax produced large quantities of wound dressings for the military. It was noted for having a mostly, almost exclusively, female workforce for much of its history. Financially, while still independent, it carried no debt for most of its corporate lifetime and ranked No.4 on the Fortune 500 list for return on equity.


Tampax presented a number of medical in studies in 1945 to prove the safety of tampon.[3]

Tampax was an independent company for over 50 years, based in Palmer, Massachusetts with headquarters in New York City. Renamed Tambrands, Inc. in 1984, Procter & Gamble purchased the company in 1997. It was noted for decades as having the dominant share of the tampon market, challenged in the USA mostly by Playtex, J&J (with the brands Carefree and Meds) and Kimberly-Clark. P&G also competed against Tampax with the failed product from the 1970s called "Rely".

Marketing for the product includes the company's BeingGirl website.[4][5]

References

  1. ↑ Davis, Dyer; et al. (May 1, 2004). "Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble". Harvard Business Press. p. 426. Retrieved May 7, 2013.
  2. ↑ Schultz, Jaime (2014-03-15). Qualifying Times: Points of Change in U.S. Women's Sport. University of Illinois Press. ISBN 9780252095962.
  3. ↑ Delaney, Janice; Lupton, Mary Jane; Toth, Emily (1988). The Curse: A Cultural History of Menstruation. University of Illinois Press. ISBN 9780252014529.
  4. ↑ Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Retrieved March 30, 2012.
  5. ↑ Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on August 29, 2011. Retrieved March 30, 2012.


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