Herbal Essences

Clairol Herbal Essences
Herbal Essences shampoo and conditioner bottles
Product type hair coloring and hair care
Owner Proctor and Gamble

Herbal Essences is a brand of hair coloring and haircare products line by Clairol. The brand was founded in 1972[1] as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as Clairol herbal essence shampoo).[2] There are twelve collections of product, each designed to have a different effect on the user's hair.

Clairol introduced Herbal Essence in 1971. The original Herbal Essence (now called Herbal Essences) used a cartoon image of the nature girl in a poll on the front label. The original color of the shampoo was green and could be seen through the clear plastic bottle packaging.

Herbal Essences was known in the 1990s for commercials featuring women actresses moaning while using the product.[3] The shampoo offered "a totally organic experience".[4]

References

  1. ↑ Dyer, Davis; Dalzell, Frederick; Olegario, Rowena (2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Harvard Business Press. ISBN 1-59139-147-4. Retrieved May 29, 2011.
  2. ↑ "Clairol Herbal Essence Shampoo". Retrieved 3 October 2016.
  3. ↑ Shapiro, Ben (5 February 2013). Porn Generation: How Social Liberalism Is Corrupting Our Future. Regnery Publishing. p. 93. ISBN 978-1-62157-105-6.
  4. ↑ Anderson, Wayne P Phd (16 March 2013). The Changing Face of Sex. eBookIt.com. p. 22. ISBN 978-1-936688-31-9.
  • Herbal Essences Official website
  • Daston GP (August 2004). "Developmental toxicity evaluation of butylparaben in Sprague-Dawley rats". Birth Defects Res. B Dev. Reprod. Toxicol. 71 (4): 296–302. doi:10.1002/bdrb.20016. PMID 15334527.
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