Thinx
Industry | Feminine hygiene |
---|---|
Founded | 2014 |
Founder | Radha Agrawal, Miki Agrawal, Antonia Dunbar |
Headquarters | New York, NY, United States |
Key people | Maria Molland Selby (CEO), Shama Amalean (COO) |
Products | Period underwear, incontinence underwear, organic tampons, reusable tampon applicator |
Brands | THINX, Icon |
Website |
www www |
THINX is a New York based company that makes feminine hygiene products.[1][2][3][4]
The company has two brands, Icon Undies and THINX. THINX is underwear that can be worn during menstruation as a substitute or a supplement to traditional feminine hygiene products. Icon is underwear that can be worn for light and moderate incontinence.[5]
The underwear come in a range of styles from boyshorts to thongs, and include two patented technologies. One is to absorb different amounts of blood[6], and the other absorbs different amounts of urine. The underwear is anti-microbial, moisture-wicking, absorbent and leak resistant.[7]
TIME named THINX period panties as one of the best inventions of 2015.[8]
Fast Company named THINX one of the most innovative companies of 2017.[9]
History
THINX was founded in 2011 by Antonia Saint Dunbar, Miki Agrawal and Radha Agrawal.[10]
Marketing
THINX has earned a reputation for its controversial ads.[11] In October 2015, Outfront Media rejected THINX's subway advertisements due to the fact that the ads used the word "period" and included suggestive visuals of food.[12][13][14] Following a social media outcry, the ads were finally allowed to be shown.[15][16]
In 2016, the Company received attention for featuring trans men models in its ads for period underwear. [17][18]
In November 2016, THINX launched an ad referencing the Donald Trump Access Hollywood tape. The San Francisco subway banned the ads due to the language.[19][20]
See also
References
- ↑ UK, Natasha Hinde Lifestyle Writer at The Huffington Post (3 June 2015). "These Period Pants Stop Leaks So Women Can Get On With Their Lives". Retrieved 13 April 2017.
- ↑ Malone, Noreen. "Panty Raid". New York Magazine. Retrieved 31 August 2016.
- ↑ Dickson, E.J. (July 15, 2014). "Meet the startup making panties for your period". The Daily Dot. Retrieved 31 August 2016.
- ↑ Bellafante, Gina (February 26, 2016). "The Bohemian Capitalist". New York Times. Retrieved 31 August 2016.
- ↑ Hargrove, Channing (July 17, 2017). "Thinx Is Banking Big On Its Pee-Proof Line Of Undies". Refinery29. Retrieved 7 January 2018.
- ↑ O'brien, Sarah (October 14, 2016). "This founder makes people uncomfortable and that's a problem". CNNMoney.
- ↑ Eveleth, Rose (January 5, 2016). "The Science Behind Period Underwear". Racked. Retrieved 31 August 2016.
- ↑ "The 25 Best Inventions of 2015". TIME. Retrieved 13 April 2017.
- ↑ "Why THINX Is One Of The Most Innovative Companies Of 2017". Fast Company. Retrieved 10 February 2018.
- ↑ "How The Team Behind THINX Created One Of The Sexiest Ways To Give Back". 11 December 2013. Retrieved 13 April 2017.
- ↑ Stevens, Heidi (March 23, 2017). "Thinx underwear ads on the L try to de-stigmatize periods". Chicago Tribune. Retrieved 7 January 2018.
- ↑ Collman, Ashley (October 21, 2015). "NYC subway system won't approve advertisements for new period underwear 'because they reference menstruation'". Daily Mail. Retrieved 7 January 2018.
- ↑ Caterucci, Christina (October 21, 2015). "Ads for Period Underwear Might Be Too Lewd for the NYC Subway". Slate. Retrieved 7 January 2018.
- ↑ Kutner, Jenny (October 20, 2015). "Will the New York City Subway Ban These Ads for Using the Word "Period"?". Mic. Retrieved 7 January 2018.
- ↑ Krantz, Rachel (November 9, 2015). "THINX Underwear Ads On NYC Subway Are Up — But The Company Has Another Big Announcement". Bustle. Retrieved 7 January 2018.
- ↑ Rogers, Katie (October 22, 2015). "Twitter Fury Misplaced? M.T.A. Is Fine With Underwear Ads on Subway". New York Times. Retrieved 7 January 2018.
- ↑ Garza, Frida (May 18, 2016). "A company that makes period underwear featured a trans man in their latest ad campaign". Quartz. Retrieved 10 February 2018.
- ↑ Puckett, Lily (May 18, 2016). "These Genius Advertisements Are a Reminder That Transgender Men Can Get Periods Too". Quartz. Retrieved 10 February 2018.
- ↑ O'Brien, Sarah Ashley (November 2, 2016). "Trump-inspired Thinx 'pussy' ad banned in SF subway". CNN. Retrieved 7 January 2018.
- ↑ Lamb, Jonah Owen (November 3, 2016). "BART rejects underwear ad poking fun at Trump comment". San Francisco Examiner. Retrieved 7 January 2018.
- ↑ Richards, Katie (November 15, 2017). "Why THINX Is Using a PMS Truck to Grow Its Customer Base". AdWeek. Retrieved 7 January 2018.