Icon Undies

Icon Undies
Industry Feminine hygiene
Founded 2015
Founder Miki Agrawal
Headquarters New York, NY, United States
Key people
 Maria Molland Selby (CEO), Shama Amalean (COO)
Products incontinence underwear
Brands Thinx, Icon
Website www.iconundies.com
www.shethinx.com

Icon Undies is a New York based company that makes women's incontinence underwear.[1] Icon operates under the umbrella of Thinx brand which makes feminine hygiene products.[2][3] Icon underwear can be worn for light and moderate incontinence.[4] The underwear comes in several styles including hi-waist, hip hugger, thong and bikini and features 4 ultra-thin fabric layers which make it leak-proof.[5][6] The underwear is anti-microbial, anti-odor, moisture-wicking, and absorbent.[3][7] Icon undies are available in sizes XS-XXXL.[3]

History

Icon was founded in 2015 by Miki Agrawal.[3]

Philanthropy

A percentage of Icon's profits go to The Fistula Foundation, an organization that provides treatment and surgery for women with obstetric fistula in developing countries.[8][4]

References

  1. ↑ "Thinx's 'Pee-Proof' Underwear Is Designed for Bladder Leaks". www.health.com.
  2. ↑ "This Underwear Brand Wants Women to Be Unapologetic About Peeing Themselves". www.adweek.com.
  3. 1 2 3 4 Richards, Amanda. "THINX's Campaign For Pee-Proof Undies Is Brilliant". www.bustle.com.
  4. 1 2 "Icon: Pee-proof Underwear". www.iconundies.com.
  5. ↑ NEWS, JORDANA KALMANOWITZ, CIRCA. "There is a company that makes pee-proof underwear and they are surprisingly pretty sexy". wjla.com.
  6. ↑ "Thinx Is Back With More Pee-Proof Undies". refinery29.com.
  7. ↑ "There is a company that makes pee-proof underwear and they are surprisingly pretty sexy". www.circa.com.
  8. ↑ "Thinx Releases Underwear For Women With Urinary Incontinence". 2 August 2017.


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