TATV

TATV
Launched 1982
Closed August 19, 2008
Owned by Vidéotron (1982-2000)
Astral Media (2000-2008)
Picture format 480i (SDTV)
Slogan tout acheter tout vendre
Country Canada
Broadcast area National
Headquarters Montreal, Quebec
Formerly called Les Annonces Illustrées de Vidéotron (1982-1996)
Télé-Classée (1996-2000)
Télé-Annonces (2000-2006)

TATV (Tout Acheter Tout Vendre), previously known as Télé-Annonces, was a Canadian French language cable television channel and website owned by Astral Media broadcasting 24 hours a day classified ads from individuals and merchants. It was offered exclusively to Quebec by the cable companies Vidéotron and Cogeco.

TATV was an illustrated classified advertising service, offering individuals and businesses the means to sell goods and services via television and the Internet. TATV was primarily a regionalised service, covering 16 different regions in Quebec, each being served by a local TATV channel. The regions were:

TATV was classified as a shopping television service by the Canadian Radio-television and Telecommunications Commission (CRTC) and, thus, was exempt from requiring a CRTC-issued licence to operate and most other CRTC requirements that pay TV and specialty channels are subject to.[2]

History

Vidéotron launched in 1982, Les Annonces Illustrées de Vidéotron, a specialty TV channel in illustrated classified advertising service, for individuals.

Télé-Immeubles, a similar service but only for real estate, and launched around the same time that Les Annonces Illustrées de Vidéotron, closed in 1996 and the real estate classified advertising from Télé-Immeubles were added to the classified advertising of Les Annonces Illustrées de Vidéotron. With the combination of classified advertising from both TV channels on a single, Les Annonces Illustrées de Vidéotron was rebranded Télé-Classée.

Logo of Télé-Annonces used from 2000 until 2003
Logo of Télé-Annonces used from 2003 until 2006

In 2000, Télé-Classée, ownership of Vidéotron, became the ownership of Astral Media and the channel was rebranded Télé-Annonces.

In response to growing popularity of online classified ad services, Télé-Annonces was rebranded TATV on June 6, 2006, repositioning itself primarily as an online service, supported by a television channel.[3]

On August 19, 2008, Astral Media announced the immediate closure of TATV. The company stated the growing market share of classified ads using the free Internet model, coupled with the fact that classified ads are not one of the company's core businesses, were the reasons for the closure of TATV.[4]

References

  1. ↑ TATV website, archived, retrieved 12-02-17
  2. ↑ EXEMPTION ORDER RESPECTING TELESHOPPING PROGRAMMING SERVICE UNDERTAKINGS CRTC 1995-01-26
  3. ↑ Télé-Annonces n'est plus Infopresse It was rebranded as TATV 2006-06-06 (in French)
  4. ↑ Closure of classified ad service, TATV; CNW, 08-19-08
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