Supermalt
Supermalt is a malt drink that is non-alcoholic and caffeine free. It has a high content of B-vitamin, minerals and nutrients, and has a balance of carbohydrates that supposedly allows instant absorption. It is very dark brown in colour, and has a sweet flavour. Supermalt may be purchased in 330ml glass bottles,or cans, sold individually or in their respective six-packs, available in major supermarket chains in the UK such as Tesco, Asda/Walmart, Sainsbury’s, Iceland and Morrisons.[1]
Supermalt is produced by Royal Unibrew A/S in Denmark, Scandinavia’s largest beverage exporter with a range of recognised global brands. Royal Unibrew has been specialising in the malt drink category for more than 140 years. Supermalt UK Ltd. (Royal Unibrew’s UK subsidiary) conducts marketing and distribution of the Supermalt brand in the UK, and has been the dominant supplier of malt drinks for the malt drinks market in the UK for many years.[2]
It is most popular among the Afro-Caribbean community.
Production
Non-alcoholic malt drinks can be made by either traditional brewing method, where barley is steeped into malt and then brews into a creamy, rich consistency, or made like a soft drink by using malt extract. Supermalt uses traditional brewing skills for all its non-alcoholic batches.[3]
The main difference between non-alcoholic malt drinks with non-alcoholic beers is that malt drinks are usually sweet and always dark in colour. The sweet notes are a combination of naturally occurring glucose, fructose, saccharose, maltose and maltriose.
Various products of Supermalt are being sold worldwide in more than 70 countries,[3] and are mostly popular in the African and Afro-Caribbean societies in the UK. The primary consumer target group for malt drinks is the Afro-Caribbean population, which represents more than 1 million people in the UK, London being the largest single European market for malt drinks.
Nutritious Values
Supermalt is made solely from raw materials of vegetable origin, except for the B-vitamins, which are synthetic nature-identical ingredients. No raw materials from animal origin are used hence Supermalt should be suitable for vegetarians and vegans.[1]
Supermalt’s Nutritional values (compared to Milk, Orange Juice, Cola and Beer):
| Per 100 ml* | Supermalt® | Milk (semi-skimmed) | Orange Juice | Cola | Beer |
|---|---|---|---|---|---|
| Calories (kJ/kcal) | 270/67 | 204/49 | 182/43 | 168/40 | 162/39 |
| Fat (g) | 0.00 | 1.60 | 0.10 | 0.00 | 0.00 |
| Carbohydrates (g) | 15.00 | 4.90 | 9.90 | 10.10 | 2.70 |
| Proteins (g) | 0.80 | 3.50 | 0.60 | 0.00 | 0.30 |
| Vitamin B1 (mg) | 1.40 | 0.04 | 0.06 | 0.00 | 0.00 |
| Vitamin B2 (mg) | 0.80 | 0.18 | 0.03 | 0.00 | 0.03 |
| Vitamin B3 (mg) | 7.40 | 0.10 | 0.30 | - | 0.30 |
| Vitamin B5 (mg) | 1.50 | - | - | - | - |
| Vitamin B6 (mg) | 0.70 | 0.05 | 0.05 | 0.00 | 0.04 |
| Vitamin C (mg) | 5.00 | 1.00 | 39.00 | 0.00 | 0.00 |
| Calcium (mg) | 8.00 | 123.00 | 10.00 | 20.00 | 7.00 |
| Iron (mg) | 0.10 | 0.00 | 0.20 | 0.10 | 0.00 |
*Variation may occur in each category.[4]
Product Variants
- Powermalt – rich in antioxidants and has higher malt content as it is brewed with four different types of barley malts.[5] Specially developed for more energy/to enhance performance.
- Supermalt Plus – based on the same taste and quality as the original Supermalt, but is enriched with Ginseng and Aloe Vera.
- Supermalt Fusion – the fruity, lighter alternative to the original Supermalt, as hints of the distinctive Supermalt taste is fused with either Apple, Mango or Pineapple.
- Vitamalt – a less specialised variation of the original Supermalt that is well received in the Americas, Europe and Africa.[3]