Straight Outta L.A.

Stright Outta L.A.
Directed by Ice Cube
Produced by Arunima Dhar
Matt Alvarez
Keith Clinkscales
John Dahl
Joan Lynch
Jamie Patricof
Jon Weinbach
Written by Jon Weinbach
Starring Ice Cube, Snoop Dogg, Al Davis, Marcus Allen, Howie Long,
Edited by Dan Marks
Distributed by ESPN Films
Release date
  • May 11, 2010 (2010-05-11)
Running time
 80 minutes
Country United States
Language English

Straight Outta L.A. is a 2010 documentary film directed by Ice Cube and produced by Hunting Lane Films for ESPN's 30 for 30 of the Los Angeles Raiders (now Oakland Raiders) time in Los Angeles and the effect had on Los Angeles and LA Hip Hop through the rise of gangsta rap and the connection between the two solidified through the group N.W.A.

The documentary features Ice Cube, city leaders and other hip hop figures talking about the rise of Gangsta Rap and NWA and Al Davis, Howie Long, Marcus Allen and other Raiders players and administrators talking about the team's time in LA from 1982 to 1994.

In 1982, an anti-trust lawsuit was filed against the National Football League by the Raiders and the Los Angeles Memorial Coliseum after the NFL refused to let the Raiders Move to Los Angeles.[1] After the first case was declared a mistrial, in May 1982 a second jury found in favor of Davis and the Los Angeles Coliseum, clearing the way for the move.[2][3][4] Around the same time, the nearby South Central Los Angeles neighborhood of Compton, California was experiencing an uprising of guns, gangs and hip hop (the film argues that Reaganomics was behind this phenomenon). This led to the rise of the group N.W.A. (Niggaz with Attitude) whose music was built of the real life experiences in South Central Los Angeles with gang violence, police brutality and hustling. The group needed a unified look and used the brand of the Raiders for that which combined with being in America's number 2 media market and the team's early success in Los Angeles led to an explosion in the popularity of the Raiders and their brand.

Ice Cube, an LA native and big fan of the Raiders tells the story of the time with anecdotes and back story from the others featured in the film. Ice Cube's reason for being part of the film was that he did not believe that the story of the Raiders time in LA and the effects it had on Los Angeles could ever be told correctly otherwise.

References

  1. ↑ Dickey, Just Win, Baby. p. 168.
  2. ↑ Dickey, Just Win, Baby. p. 172.
  3. ↑ "Al Davis biography". HickokSports.com. Archived from the original on 2002-02-23. Retrieved 2007-01-30.
  4. ↑ Puma, Mike (2003-12-01). "Good guys wear black". ESPN Classic. Retrieved 2007-01-30.
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