Stefan Siegel

Stefan Siegel
Born South Tyrol, Italy
Residence London, UK
Nationality Italian
Education Francesco Morosini Naval School
Alma mater Vienna University of Economics and Business
Occupation Founder/CEO Not Just A Label

Stefan Siegel is an entrepreneur and former model from the Italian province South Tyrol. He is the founder and CEO of the startup slow fashion web-platform Not Just A Label, which is based in London.[1][2]

Early life and education

Siegel was born in the German speaking province of South Tyrol in northern Italy.[1][3]

Siegel attended Francesco Morosini Naval School. He received his MA in International Business Administration and Economics from Vienna University of Economics and Business in 2004.[3][4][5]

Career

Siegel worked as a fashion model for brands including Prada, Gucci, BMW, K-Swiss and Calvin Klein.[1][5] He worked in finance for audit firms such as Ernst & Young and private bank Sal. Oppenheim in Switzerland.[6]

Siegel also worked for Merrill Lynch as an investment banker in London and New York within the consumer and retail market sector. He advised brands such as Gucci.[1][4][7]

Siegel has appeared on the BBC, Arte Euromaxx and Bloomberg TV.[1][8][9] He guest lectures at various colleges including Parsons, London College of Fashion and Central Saint Martins.[4][7] In 2012, he gave a TED talk based on the theme "The World in the Next Ten Years" at United World College of the Atlantic.[3] He works with agencies such as the European Union, East London Tech City and The British Council.[10]

Not Just A Label

Siegel started Not Just A Label (NJAL) with his brother Daniel. The two came up with the idea for a global web platform to display locally produced wares while at Siegel's home in East London.[4] Siegel had the experience working within the fashion industry while Daniel was a web developer.[1][11] NJAL began in 2008. The brothers funded the business until it was cash positive its second year.[6][12]

As CEO, Siegel is the team lead of the NJAL staff of scouts, recruiters, trainers, marketers and web designers.[7][12] He travels to locations including Russia, Estonia, Lithuania, and Lebanon as a representative of NJAL.[2][7] In March 2014, Siegel was the only representative of the Western fashion industry to attend fashion week in the Ukraine amidst the political turmoil.[13]

References

  1. 1 2 3 4 5 6 "Stefan Siegel: How to Build a Successful Fashion Startup". wayracee.com. Telefónica. Retrieved 29 March 2015.
  2. 1 2 Weissenegger, Cunegonde (31 July 2014). "Rebellenhafter Weltverbesserer: Stefan Siegel, Gründer von Not Just A Label". FranzMagazine.com. Franz Lab. Retrieved 29 March 2015.
  3. 1 2 3 "Theme: "The World in the Next Ten Years..."". TED.com. TED Conferences, LLC. 1 April 2012. Retrieved 29 March 2015.
  4. 1 2 3 4 "Interview: Stefan Siegel of Not Just A Label". thefetch.com. The Fetch. 14 September 2012. Retrieved 29 March 2015.
  5. 1 2 "NJAL's Stefan Siegel Talks About Fashion". http://magazine.luisaviaroma.com/. Luisa Via Roma 2012. 4 September 2013. Retrieved 29 March 2015. External link in |website= (help)
  6. 1 2 "Stefan Siegel". Polimoda.com. Polimoda. 22 July 2013. Retrieved 29 March 2015.
  7. 1 2 3 4 Moran, Graeme (9 December 2011). "Stefan Siegel". DrapersOnline.com. EMAP Publishing Limited Company. Retrieved 29 March 2015.
  8. ↑ "NJAL Founder Stefan Siegel on BBC World News". Frequency.com. Frequency. Retrieved 29 March 2015.
  9. ↑ "How Technology Is Disrupting the Fashion Business". Bloomberg.com. Bloomberg LP. 12 September 2014. Retrieved 29 March 2015.
  10. ↑ "Stefan Siegel". http://creativeconomy.britishcouncil.org. The British Council. Retrieved 29 March 2015. External link in |website= (help)
  11. ↑ "Interview with Stefan Siegel of Not Just a Label". WearableArtBlog.com. The Wearable Art Blog. Retrieved 29 March 2015.
  12. 1 2 "Not Just A Label - Stefan Siegel". WonderlandMagazine.com. Visual Talent Ltd. 23 May 2012. Retrieved 29 March 2015.
  13. ↑ Mesco, Manuela (20 March 2014). "Couturiers Undeterred by Crisis at Ukraine Fashion Week". blogs.wsj.com. Dow Jones & Company, Inc. Retrieved 29 March 2015.
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