Spanfeller Media Group

Spanfeller Media Group (SMG)
Industry Publishing
Headquarters New York City
Key people
 Jim Spanfeller, Founder
Parent Tronc
Website www.spanfellergroup.com

Spanfeller Media Group (SMG), a subsidiary of publishing company Tronc, is a digital media company based in New York City. It was founded in 2010 by Jim Spanfeller, after leading the digital strategy at Forbes.com. Spanfeller Media Group operates two media sites as subject-specific digital destinations, The Daily Meal, dedicated to food and drink, and The Active Times, centered on outdoor sports and an active lifestyle.[1][2][3]

History

Spanfeller Media Group (SMG) was founded in June 2010 by Jim Spanfeller. The concept of SMG was to highlight the content aspect of media and commission its websites to design and produce content by, for and about the web. The websites focus on core mass vertical content areas that do not presently have major dominating content sites.[4] In 2016, Spanfeller was acquired by Tronc.[5]

Products

  • The Daily Meal, launched in January 2011
  • The Active Times, launched in June 2012

Financial

In 2013 SMG secured $5 million in Series C funding led by iNovia Capital, with participation from existing investors. Current investors also include Vantage Point Capital Partners, RRE Ventures, Tribeca Venture Partners (TVP), Softbank Capital, and Lerer Ventures.[6]

Governance

SMG’s executive team [7] comprises Jim Spanfeller, President & CEO; Jeff Bauer, Chief Product Officer; Jacqueline Stone, Senior Vice President, Marketing; Philip Barber, Chief Technology Officer; Sharon Jautz, Vice President, Human Resources. Spanfeller previously served as the President and CEO of Forbes.com, serving on the advisory boards of several early-stage Web start-ups. He has received numerous industry accolades such as the first ever Founders Award from the Interactive Advertising Bureau (IAB) for lifetime achievement. Currently, Spanfeller is Secretary of the Online Publisher’s Association (OPA) and is a Chairman Emeritus of the IAB.[8]

References

  1. ↑ "Former Forbes.com Publisher Jim Spanfeller Has VC Money; New Sites on the Way". allthingsd.com. August 22, 2012. Retrieved August 20, 2013.
  2. ↑ "Spanfeller Media Group's Daily Meal 'The Fastest Growing Website of its Kind'". Publishing Executive. August 16, 2012. Retrieved August 20, 2013.
  3. ↑ Keith J. Kelly (June 21, 2012). "Earl 'The Pearl' in gem of a Rodale book deal". New York Post. Retrieved August 20, 2013.
  4. ↑ Mike Shields (August 10, 2010). "Spanfeller Preps Foodie Launch for Web". AdWeek. Retrieved August 20, 2013.
  5. ↑ Tronc buys Spanfeller’s Daily Meal, in niche food strategy
  6. ↑ Bill Mickey (February 12, 2013). "Spanfeller Media Lands $5 Million Series C Round". AdWeek. Retrieved August 20, 2013.
  7. ↑ "Spanfeller Media Group". LinkedIn. Retrieved August 20, 2013.
  8. ↑ "Biography: James J. Spanfeller". min. Retrieved August 20, 2013.

Further reading

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