SomeOne

SomeOne
Independent
Industry Brand, consultancy
Founded 1 January 2005 (2005-01-01)
Headquarters London, UK
Key people
 Simon Manchipp
Founding Partner

David Law
Founding Partner

Gary Holt
Founding Partner

Laura Hussey
Partner
Number of employees
 44
Website someoneinlondon.com

SomeOne is a brand consultancy based in London, England, specialising in brand strategy, visual identity design, writing, naming, brand implementation, and guardianship programs. The company currently employs 44 staff members including designers, brand strategists, and project managers.

History

SomeOne’s London Studio

The company was founded in London in 2005 by Simon Manchipp, David Law, Gary Holt, and Laura Hussey. Before founding SomeOne, Simon Manchipp was a partner at HHCL, Gary Holt was the ECD of Lambie Nairn,[1] and David Law was creative director at ColeyPorterBell.[2] In the same year, the company moved into its Shoreditch studio and, in 2010, moved 12 doors down to number 67 Leonard Street.

Based on the company's creative output since launch in 2005, SomeOne was listed in The Drum as the most influential design agency in the UK[3] in 2013. This followed the company's rebranding of The National Maritime Museum, The Queen's House, and Peter Harrison Planetarium in London's Greenwich to Royal Museums Greenwich, as well as being the creators of London 2012 Olympic and Paralympic Olympic Games Pictograms..

The agency attracted controversy surrounding their new branding for UK Parliament in 2018, with stories featuring in many UK newspapers[4] [5] [6] The work was widely debated and defended by the creative press. [7] [8] [9]


Awards

Guinness World Record

  • World Para Athletics Championships London 2017 saw biggest sales ever outside of a Paralympic Games[10]. 705,000 were sold. An official Guinness World Record for the number of tickets sold at any IAAF World Championships event.[11]

Best Agency in the World

  • 2018 saw SomeOne awarded 'Best [Brand] Agency in the World'[12] by The Best Brand Awards[13]

Transform Awards

  • Transform Awards 2011 — Best Overall visual identity. Royal Opera House[14]
  • Transform Awards 2012 — Royal Museums Greenwich. 2012 Transform Awards. GOLD[15]
  • Transform Awards 2013 — Best Use of a Visual Property. Transform Awards 2013[16] March 2013 FastJet Brand Launch
  • Transform Awards 2013 — FastJet: Best implementation of a rebrand. Transform Awards 2013[16] March 2013
  • Transform Awards 2013 — Best rebrand following a merger or acquisition. Transform Awards[10]
  • Transform Awards 2014 — Best implementation of a rebrand. WorldPay Zinc. Transform Awards 2014[17]
  • Transform Awards 2014 — Best brand consolidation. Crystal Ski. Transform Awards 2014[17]
  • Transform Awards 2014 — Best visual identity in the energy sector. Atlantis Resources. Transform Awards 2014[17]
  • Transform Awards 2014 — Best visual identity in the financial services sector. WorldPay Zinc. Transform Awards 2014[17]
  • Transform Awards 2014 — Best visual identity in the technology, media & telecommunications sector. Tesco Hudl. Transform Awards 2014[17]
  • Transform Awards 2014 — Best visual identity from the tourism sector. Crystal Ski TUI. Transform Awards 2014[17]
  • Transform Awards 2014 — SomeOne won Best Corporate rebrand for a spin off/new company for their work on Tesco Hudl at the 2014 Transform Awards[18]
  • Transform Awards 2015 — for brand work on Cancer Research UK
  • Transform Awards 2015 — for brand work on WorldPay
  • Transform Awards 2015 — for brand work on The Children's Society
  • Transform Awards 2015 — for brand work on 2015 European Games
  • Transform Awards 2016 — Best implementation of a brand development project across multiple markets. Le Boat Branding. Transform Awards 2016 [19]
  • Transform Awards 2017 — Best visual identity in the healthcare and pharmaceutical sector
  • Transform Awards 2018 — Best use of typography — Spyscape
  • Transform Awards 2018 — Best place or nation brand — King’s Cross
  • Transform Awards 2018 — Best implementation of a brand development project — London 2017
  • Transform Awards 2018 — Best visual identity in the property sector — Student Roost
  • Transform Awards 2018 — Best visual identity in the retail sector — Spyscape
  • Transform Awards 2018 — Best implementation of a brand development project across multiple markets — Madame Tussauds
  • Transform Awards 2018 — Best naming strategy — Student Roost
  • Transform Awards 2018 — Best visual identity in the property sector — King’s Cross

Drum Awards

  • The Drum Awards 2013 — FastJet: Best Design Strategy of the Year.[20] Drum Awards 2013
  • Drum Peer Poll 2013 — Voted "The most respected UK Design Company" for the Drum Peer Poll[21] 2013
  • Drum Marketing Awards 2015 — Commended for "Best Identity Design" for their work on Cancer Research UK at the Drum Awards in 2015[22]
  • 2015 Drum Design Census: Rated No.3 in the UK Elite Agency league — based on income;[23] Rated No.8 in the UK Elite Agency league — based on income and client satisfaction[24]
  • 2016 Drum Design Census: rated No.1 in the UK Elite Agency league — based on aggregated score from income and client satisfaction;[25] rated No.1 in the UK Elite Agency league — based on client satisfaction;[26] Rated No.5 in the UK Elite Agency league — based on income[27]

Brand Impact Awards

  • Brand Impact Awards 2016 — Best In Show nomination for D.Thomas Rebrand[28]
  • Brand Impact Awards 2016 — Gold for Best Professional Services Branding[28]
  • Brand Impact Awards 2016 — Silver for Aston Villa rebrand[28]
  • Brand Impact Awards 2016 — Silver for Personal Group rebrand[28]

Creative Pool Awards

  • 2018 — Bronze for Rebranding King’s Cross London[29]
  • 2018 — Bronze for HiyaCar Rebrand[30]
  • 2018 — Bronze for The most successful Summer of Sport brand, London 2017 IAAF Athletics[31]
  • 2018 — Silver for branding Student Roost™[32]
  • 2018 — Silver for Typography on Spyscape[33]

References

  1. ↑ "Gary Holt - D&AD". dandad.org. Retrieved 21 December 2016.
  2. ↑ http://www.campaignlive.co.uk/news/161469/
  3. ↑ "The Drum launches voting for its Design Census Peer Poll to establish the most influential design agencies in the UK". thedrum.com. Retrieved 21 December 2016.
  4. ↑ https://www.thesun.co.uk/news/5842784/house-of-parliament-50k-logo/
  5. ↑ https://www.thetimes.co.uk/article/spot-the-difference-parliaments-portcullis-logo-redesigned-for-50-000-h0fwjw03z
  6. ↑ http://www.dailymail.co.uk/news/article-5515535/Parliament-spends-50-000-rebranding-Portcullis-logo.html
  7. ↑ https://www.creativereview.co.uk/press-moaning-uk-parliaments-rebrand
  8. ↑ https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_uk_parliament_by_someone.php
  9. ↑ https://www.designweek.co.uk/issues/19-25-march-2018/uk-parliament-new-logo-visual-identity-more-digital-accessible/
  10. ↑ https://www.iaaf.org/news/iaaf-news/event-impact-2017-iaaf-world-championships
  11. ↑ http://www.londonandpartners.com/media-centre/press-releases/2017/19122017summer-of-world-athletics-generated-107m
  12. ↑ http://bestbrandawards.com/winners
  13. ↑ http://bestbrandawards.com/
  14. ↑ "2011 transform awards". transformmagazine.net. Retrieved 21 December 2016.
  15. ↑ "2012 transform awards". transformmagazine.net. Retrieved 21 December 2016.
  16. 1 2 "2013 transform awards". transformmagazine.net. Retrieved 21 December 2016.
  17. 1 2 3 4 5 6 "Archived copy". Archived from the original on 2015-02-19. Retrieved 2015-03-09.
  18. ↑ "2014 Winner". Transform Magazine. Retrieved 2015-03-09.
  19. ↑ "Archived copy". Archived from the original on 2016-05-12. Retrieved 2016-05-03.
  20. ↑ "The Drum Marketing Awards - 2013 Winners". thedrum.com. Retrieved 21 December 2016.
  21. ↑ "Archived copy". Archived from the original on 2013-08-29. Retrieved 2015-03-09.
  22. ↑ "Brand identity Nominations". The Drum. Archived from the original on 2015-03-08. Retrieved 2015-03-09.
  23. ↑ "The Drum Design Census 2015 20-39 Financial". thedrum.com. Retrieved 21 December 2016.
  24. ↑ "The Drum Design Census 2015 20-39 Elites". thedrum.com. Retrieved 21 December 2016.
  25. ↑ "The Drum Design Census 2016 20-39 Elite". thedrum.com. Retrieved 21 December 2016.
  26. ↑ "The Drum Design Census 2016 20-39 Client". thedrum.com. Retrieved 21 December 2016.
  27. ↑ "The Drum Design Census 2016 20-39 Financial". thedrum.com. Retrieved 21 December 2016.
  28. 1 2 3 4 "2016 Winners : Brand Impact Awards". brandimpactawards.com. Retrieved 21 December 2016.
  29. ↑ https://creativepool.com/annual/2018/winners/
  30. ↑ https://creativepool.com/annual/2018/winners/
  31. ↑ https://creativepool.com/annual/2018/winners/
  32. ↑ https://creativepool.com/annual/2018/winners/
  33. ↑ https://creativepool.com/annual/2018/winners/
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