Snoh Aalegra

Snoh Aalegra
Aalegra performing in Rotterdam, Netherlands, during the REC. Festival, in November 2016
Background information
Birth name Sheri Nowrozi
Also known as
  • Sheri
  • Snoh Nowrozi
Born (1987-09-13) 13 September 1987
Uppsala, Sweden
Origin Stockholm, Sweden
Genres
Occupation(s)
  • Singer
  • songwriter
Instruments Vocals
Years active 2001–present
Labels
Associated acts
Website snohaalegra.com

Sheri Nowrozi (born 13 September 1987), known professionally as Snoh Aalegra, is a Swedish-Persian singer and songwriter.

Early life

Sheri Nowrozi was born on 13 September 1987 in Uppsala, Sweden to Persian parents. She grew up in Enköping, Sweden.[1][2]

Career

2001–2013: Career beginnings as Sheri, First Sign

In 2001, Aalegra signed to Sony Music Sweden at the age of 14, but no music was released though the deal. Aalegra said "things didn't really work out with [Sony Sweden], but I'm glad I had the opportunity to be exposed to the industry at a young age."[3][4]

In 2009, Aalegra began working on her debut album for Mamia Music, though Universal Music Sweden.[1] Aalegra began her music career using her forename, Sheri, with the release of her debut single, "Hit And Run" on 16 February 2009, with production by Andreas Carlsson. The single peaked at number 12 on the Swedish Single Charts.[5] Aalegra released her second single "U Got Me Good" on 4 December 2009, which peaked at number 2 on the Swedish Single Charts.[6]

On 26 March 2010, Aalegra release her first studio album First Sign, which features a cover of the 1984 song, "Smooth Operator" by Sade. The album also includes her first two single, "Hit And Run" and "U Got Me Good".[7]

2014–present: Debut as Snoh Aalegra, Feels

In July 2014, Aalegra debut her new name, Snoh Aalegra, and appeared on Common's tenth studio album, Nobody's Smiling. She released her debut EP, There Will Be Sunshine on 17 November 2014 through Epic Records. The EP includes "Bad Things" featuring Common and "Stockholm, Pt. II (Outro)" featuring Cocaine 80s.[8]

On 11 February 2015, Aalegra released her first single as Snoh Aalegra, "Emotional", with production by RZA. She also appeared on Vince Staples' Summertime '06 in June 2015, providing vocals for the song "Jump Off the Road".

Aalegra signed with No I.D.'s ARTium Recordings in 2016 and released an EP, Don't Explain on 8 April 2016, with features and production from James Fauntleroy, No I.D., Boi-1da, Christian Rich and DJ Dahi. The EP features a cover of the 1944 song, "Don't Explain" by Billie Holiday and Arthur Herzog Jr..

In 2017, Aalegra released her debut album, Feels, with features from Vince Staples, Vic Mensa, and Timbuktu. Her song from the album, "Time" was sampled on Drake’s More Life song "Do Not Disturb"[4] and on September 12, 2018, her song "Nothing Burns Like the Cold" featuring Vince Staples, was used by Apple for their iPhone XS announcement video and commercials.[9][10]

Personal life

Aalegra briefly moved from Stockholm to London before moving to Los Angeles, California, where she has resided since 2012.[11] Aalegra speaks Farsi, Swedish and English.[2]

Artistry

Aalegra cites James Brown, Michael Jackson, Whitney Houston and Prince as musical influences.[12][11]

Discography

As Sheri

Studio albums

Title Album details
First Sign

Singles

Title Year Peak chart positions Album
SWE
[13]
"Hit And Run" 2009 12 First Sign
"First Sign"
"U Got Me Good" 2
"Smooth Operator"
"—" denotes a recording that did not chart or was not released in that territory.

As Snoh Aalegra

Studio albums

Title Album details
Feels

EPs

Title Album details
There Will Be Sunshine
Don't Explain

Singles

Title Year Album
"Emotional" 2015 Non-album single
"Feels" 2017 Feels
"Nothing Burns Like the Cold"
(featuring Vince Staples)
"Time"
"Fool For You"
"Home (Remix)"
(featuring Logic)
Non-album single
"Out Of Your Way"
(featuring Luke James)
2018 Non-album single

References

  1. 1 2 Erwik, Alexander (10 December 2008). "Sheri - nästa års stora svenska stjärna - Finest.se". Finest.se (in Swedish). Retrieved 11 October 2018.
  2. 1 2 Ijaduola, Deborah (17 November 2017). "Snoh Aalegra: on connecting the dots of her Swedish-Persian heritage". gal-dem. Retrieved 7 October 2018.
  3. Brara, Noor (24 November 2014). "Discovery: Snoh Aalegra - Interview Magazine". Interview Magazine. Retrieved 12 October 2018.
  4. 1 2 Shouneyia, Alexa (26 October 2017). "Snoh Aalegra Talks New Album 'Feels,' Working With No I.D. & the Best Advice She Received From Prince". Billboard. Retrieved 7 October 2018.
  5. Hung, Steffen. "swedishcharts.com - Sheri - Hit And Run". swedishcharts.com. Retrieved 11 October 2018.
  6. Hung, Steffen. "swedishcharts.com - Sheri - U Got Me Good". swedishcharts.com. Retrieved 11 October 2018.
  7. 1 2 "First Sign". Amazon.de. Mamia / NEO / Sony Music. 26 March 2010. Retrieved 11 October 2018.
  8. "There Will Be Sunshine - EP by Snoh Aalegra". 17 November 2014. Retrieved 7 October 2018.
  9. "iPhone XS — Illusion — Apple". YouTube. 15 September 2018. Retrieved 7 October 2018.
  10. "Apple iPhone XS TV Commercial, 'Illusion' Song by Snoh Aalegra, Vince Staples". iSpot.tv. Retrieved 7 October 2018.
  11. 1 2 Weston, Liana. "Sound Scout: Meet Snoh Aalegra, the Enchanting Soulstress With a Hypnotic Voice". Teen Vogue. Retrieved 7 October 2018.
  12. Walker, Lily (9 December 2014). "New Noise: Snoh | Wonderland Magazine". Wonderland. Retrieved 7 October 2018.
  13. Hung, Steffen. "swedishcharts.com - Discography Sheri". swedishcharts.com. Retrieved 11 October 2018.
  14. "‎FEELS by Snoh Aalegra". 20 October 2017. Retrieved 11 October 2018.
  15. "‎There Will Be Sunshine - EP by Snoh Aalegra". 17 November 2014. Retrieved 11 October 2018.
  16. "‎Don't Explain - EP by Snoh Aalegra". 8 April 2016. Retrieved 11 October 2018.
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