Sid Lee

Sid Lee
Private
Industry Creative Services
Founded 1993
Headquarters Montreal, Quebec, Canada
Number of locations
 5: Montreal, Paris, Toronto, New York City, LA
Key people
 Jean-Francois Bouchard, Philippe Meunier, Bertrand Cesvet, Martin Gauthier
Products Marketing, Architecture, Product Development, Industrial Design
Number of employees
 600
Website www.sidlee.com/ Edit this on Wikidata

Sid Lee is a creative services firm with 550 people working from offices in Montreal, Toronto, New York, Paris, and Los Angeles. The agency offers services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment.

Recent developments

In 2008, Sid Lee launched its Amsterdam office in a neighborhood called De Pijp, in close proximity to Albert Cuyp Market.[1]

That same year saw the publication of Conversational Capital: How to Create Stuff People Love to Talk About by the Financial Times Press. A collaboration between Chairman Bertrand Cesvet, Vice-President of Strategy Eric Alper and Creative Director Tony Babinski. The book was intended to demonstrate Sid Lee’s approach to creating word-of-mouth success stories.[2]

Following the firm's initial European foray, the firm launched its second European office in Paris in May 2009.[3] It opened its Toronto office in 2010, in 2012, a New York office, and in 2014, in Los Angeles. .[4]

During the 2013 Cannes Lions Festival, thef irm announced the launch of Sid Lee Entertainment, aiming at creating engaging experiences and content for its consumers.[5]

On July 6, 2015 Sid Lee was acquired by kyu[6], the strategic operating unit of Hakuhodo DY Holdings, which is currently headed by CEO Michael Birkin.

In October 20, 2017, Sid Lee Paris bought YARD, a french branding agency.[7][8]

References

  1. ↑ "Now Open in Amsterdam".
  2. ↑ "Conversational Capital at Financial Times Press".
  3. ↑ "L'agence canadienne Sid Lee se lance à Paris".
  4. ↑ "Creative Agency Sid Lee Opens Los Angeles Office".
  5. ↑ "Cirque, Sid Lee team up to create marketing 'events'". The Globe and Mail. Retrieved 22 October 2015.
  6. ↑ "Japan's kyu Acquires Sid Lee". AgencySpy. Retrieved 9 April 2018.
  7. ↑ "Sid Lee : faire de la pub sans en avoir l'air". The Good Life (in French). 2017-11-20. Retrieved 2018-02-08.
  8. ↑ "Sid Lee Acquire Paris-Based Agency Yard in European Expansion Move". Retrieved 2018-06-07.
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