Shop A Docket

Shop A Docket
Type of site
 Private
Founded 1986 (1986)
Headquarters Brisbane, Australia
Founder(s) Simon McCord
Key people Simon McCord (CEO & MD)
Jodi McCord (Director)
Industry Coupon, Advertising
Employees 200+
Website www.shopadocket.com.au

Shop A Docket is an Australian coupon company, founded in 1986, based in Brisbane, Australia.[1] It is a provider of coupons that appear on the back of receipts in supermarkets and variety stores and outlets[2] including Woolworths Supermarkets, Target Australia, Kmart, Big W and IGA.[3][4][5][6][7] Shop A Docket helps companies to advertise, promote and market their brand through their coupons. It provides online offers, deals, vouchers, coupon codes from several local and national brands. It is the sole provider of printed docket advertising in Australia, reportedly by Brisbane Times.[8][9]

History

Shop A Docket was established in 1986 by Simon McCord, with a single retailer called Pick N Pay Hypermarket[10][11] in Brisbane, Queensland offering free cash register rolls in exchange for advertising space on the back of receipts.[1][12][13]

In 1989, Franklins, BI-LO and many other independent and regional supermarkets came on board.[14]

In April 1992, The New South Wales Police tied up with Shop A Docket to spread the anti-criminal message throughout NSW, Queensland, Victoria.[15][16][17][18]

In 2001, Shop A Docket rolled out full-color dockets across Australia for the first time.[19][20] In 2013, the Metropolitan Fire Brigade (Melbourne) teamed up with Shop A Docket to spread awareness about fire safety among the Vietnamese people.[21]

Others

In February, 2003, The company partnered with Clean Up Australia and supported the Clean Up Australia Day initiative by printing and distributing more than 60 million coupons on the back of shopping receipts.[22]

References

  1. 1 2 Canning, Simon (August 30, 2011). "Shop A Docket wins back Woolworths". The Australian.
  2. ↑ "4 partnership surprises that Shop A Docket boasts of". QSR Media. April 12, 2013.
  3. ↑ Kermond, Clare (September 2, 2011). "Shop A Docket adds to its stable". The Sydney Morning Herald.
  4. ↑ McMahon, Stephen (November 24, 2005). "Petrol rise pushes coupon use". The Age.
  5. ↑ "Shop-A-Docket is taking off". Retail World (magazine). November 22, 1989. p. 35.
  6. ↑ Moynihan, Stephen (August 2, 2007). "Price fears over shop-docket fuel". The Age.
  7. ↑ Bainbridge, Amy (December 6, 2013). "Coles, Woolworths agree to stop heavy fuel discounting on fuel shopper dockets". ABC Online.
  8. ↑ Kermond, Clare (December 2, 2011). "Shop A Dockets to go mobile". Brisbane Times.
  9. ↑ Bryant, Gayle (May 20, 2013). "Shop A Docket goes mobile". The Sydney Morning Herald.
  10. ↑ Foster, Sophie (August 31, 2011). "Woolworths returns to Shop-A-Dockets". The Courier-Mail.
  11. ↑ Hughes, Michelle (April 13, 2001). "Holiday idea on a shopping mall". Business Queensland.
  12. ↑ O'Neill, Anne-Marie (August 19, 1992). "Shoppers flip on 'super' freebies". The Courier Mail. p. 25.
  13. ↑ K, Torpy (October 2, 2001). "Shop-a-docket without the shopping". The Courier Mail. p. 8.
  14. ↑ "Simon's super idea pays". The Sunday Mail. November 1, 1992. p. 36.
  15. ↑ McName, John (April 19, 1992). "Shoppers to get message in new war on criminals". Sunday Telegraph. p. 32.
  16. ↑ "Shoppers set to join crime fight". The Courier Mail. April 22, 1992.
  17. ↑ "Scheme 'shops' baddies". Parramatta Advertiser. April 22, 1992. p. 3.
  18. ↑ "Speedy success for plan to shop crims". The Sydney Morning Herald. April 22, 1992.
  19. ↑ "Ubiquitous Shop-A-Docket now prints in full colour". Inside Retailing Magazine. April 9, 2001.
  20. ↑ "Turnover for full colour". Adbrief. April 4, 2006.
  21. ↑ "Metro Fire Brigade shops for the right medium". B&T - via Comtex. Australasian Business Intelligence. February 20, 2003.
  22. ↑ "Shop A Docket gets behind Clean Up Australia Day". Bandt.com.au. B&T. February 20, 2013.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.