Seabrook Potato Crisps

Seabrook Crisps Ltd
Private
Industry Crisps
Founded 1945[1]
Founder Charles Brook
Headquarters Bradford
West Yorkshire, Yorkshire, United Kingdom
Key people
 Jonathan Bye
(CEO)
Daniel Woodwards
(COO)
Jon Wood
(Commercial Director)
£28m
Owner Calbee UK
Number of employees
 c.150
Website seabrookcrisps.com

Seabrook Crisps (often shortened to Seabrook's) is a UK brand of crisps produced in Bradford, England, by Seabrook Crisps Ltd.

History

The company was founded in 1945[2] by Charles Brook, and the name arose because of an error in a photo-processing shop; instead of writing "C. Brook" on a film, a clerk wrote "Seabrook". Original production was in Allerton, but in 1979-80 a larger factory opened in the Princeville area of Bradford; production continued at the Allerton factory until 2004.[3] Seabrook's crisps are distributed widely in the north of England, and increasingly in the south, and are also sold through mail order.

The company has a number of firsts to its name - in 1979, they were the first company to launch crinkle cut crisps, and these now make up the majority of their business.[4] In the 1980s the company was the first to start using sunflower oil in its cooking process and in 2007 Seabrook were the first crisp brand to remove MSG from all its crisps. In 2014 Seabrook went one step further, and were the first, and remain the only major crisp brand to be Coeliac UK (gluten free) accredited. In 2014 they also launched Lattice Cut crisps - the only Lattice crisps in the UK and within this range launched the innovative "world first" peel and share crisp packaging.

Most of the potatoes used by the company are grown within 50 miles of the Bradford headquarters, Seabrook House. The crisps, sold in a variety of pack sizes, are salted with sea salt and are produced in a range of new and traditional flavours. The brand is best known for its bold flavours - Seabrook Crisps typically have a much stronger flavour delivery than it's competitors.

As of 2017, Seabrook Crisps employs c.150 people, and is 75% owned by LDC (Lloyds Development Capital) and 25% by the Management Team - Jonathan Bye - CEO, Daniel Woodwards - COO, Jon Wood - Commercial Director and Paul Monk - Chairman. The company turnover in 2017 was approximately £28m per annum.

In October 2018, Seabrook Crisps was acquired by the UK subsidiary of Japanese snack company, Calbee.[5]

References

  1. ↑ Company details for McLaren Group Limited at Companies House
  2. ↑ Grandflame. "Grocery News from the Grocery Trader Magazine including all Grocer news today". www.grocerytrader.co.uk. Retrieved 7 September 2017.
  3. ↑ "Crispy business". FoodManufacture.co.uk. Retrieved 7 September 2017.
  4. ↑ Shooter, Anne (26 October 2001). "Crunch time". The Guardian. Retrieved 7 September 2017.
  5. ↑ "Calbee UK buys Yorkshire-based Seabrook Crisps". The Yorkshire Post. Retrieved 3 October 2018.
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