Calbee

Calbee Inc.
カルビー株式会社
Corporation
Industry Food
Founded 30 April 1949 (1949-04-30)
Headquarters Marunouchi Trust Tower Main
Marunouchi, Chiyoda, Tokyo, Japan
Key people
 Akira Matsumoto, Chairman and CEO [1]
Products Snacks and other foods
Number of employees
 3,860
Website

(Global website)

(Japanese website)
Calbee headquarters

Calbee Inc. (カルビー株式会社, Karubī Kabushikigaisha) is a major Japanese snack food maker. It was founded on April 30, 1949. It launched operations at a new plant in the United States for making its mainstay products "Kappa Ebisen" shrimp chips and "Saya-endo" snow pea crisps on September 18, 2007.[2] Its snacks are hugely popular in Asia, and are well known in the United States.[3][4] Its headquarters are located in the Marunouchi Trust Tower Main in Marunouchi, Chiyoda, Tokyo.

History

1949Matsuo Food Processing Co., Ltd. was incorporated
to succeed Matsuo Food Industry in Hiroshima.
1955Name changed to Calbee Foods and Confectionery Co., Ltd.
Developed technology for producing Arare crackers from wheat flour.
Introduced Kappa Arare crackers, adopting the mythical kappa character chosen by Kon Shimizu as the product symbol.
1957Opened the Fukuoka, Nagoya, and Tokyo sales offices.
1964Introduced Kappa Ebisen shrimp-flavored crackers. Kappa Ebisen
1968Began operating the Utsunomiya Factory (Tochigi).
Opened the Osaka and Sapporo sales offices.
1969Began operating the Chitose Factory (Hokkaido).
1970Established Calbee America, Inc. (U.S.)
1971Introduced Masked Rider Snack, a successful product. Masked Rider Snack
1972Introduced Sapporo Potato, a packaged potato snack.
Established Calbee Shokuhin Co., Inc. Sapporo Potato
1973Moved head office to Tokyo. Name changed to Calbee Foods Co., Ltd.
1974Opened the Hokkaido Division and built four potato storehouses at three Hokkaido locations.
1975Began operating the Kagoshima Factory (Kagoshima)
and Shimotsuma Factory (Ibaraki).
Introduced Potato Chips. Potato Chips
1976Began operating the Second Utsunomiya Factory (Tochigi) and Shiga Factory (Shiga).
1977Began potato chip production at the Kagoshima Factory.
1978Began potato chip production at the Chitose Factory.
1980Materials Division became independent as Calbee Potato, Inc.
Established Calbee Tanawat Co., Ltd. (Thailand)
1982Made Tokyo Snack Food Co., Ltd. to a subsidiary company.
1983Began operating the Kakamigahara Factory (Gifu).
1986Began operating the Hiroshima-Nishi Factory (Hiroshima).
1988Began marketing cereal products in the Nagoya region. cereal products
1989Began operating the Kiyohara Factory (Tochigi) to produce cereals.
Expanded cereals marketing throughout Japan.
1990Established Snack Food Service Co., Ltd.
1991Established Food Engineering Institute, Ltd. (dissolved in 2006)
Established NIJYUICHI Co.,Ltd.
Opened the Tokyo Research and Development Center.
1992Established Calbee International, Ltd. (Hong Kong)
1993Established Calbee Four Seas Co., Ltd. (Hong Kong)
1994Completed new head office building in Kita, Tokyo.
1995Began operating the Shin-Utsunomiya Factory (Tochigi).
Introduced Jagarico potato snack.
Established Qingdao Calbee Foods Co., Ltd. (China)
Established Shenyang Calbee Foods Co., Ltd
Ltd. (China) Jagarico
1996Established Garden Bakery, Inc.
Established Yantai Calbee Food Co., Ltd. (China)
1999Began operating the Ayabe Factory (Kyoto).
2000Established Calnac Co., Ltd.
Completed the Fruit Granola Building at the Kiyohara Factory (Tochigi).
2001Renovated the Chitose Factory (Hokkaido).
2002Established Calbee Four Seas (Shantou) Co., Ltd. (China)
2004Established Oisia Co., Ltd.
Established Snack Salad Marketing&Technologies, Inc. (U.S.)
Established the R&DDE Center for research and development.
2005Established Calbee Konan Co., Ltd. (Shiga)
2006Moved and renovated the Hiroshima Factory (Hiroshima) .
Introduced Jagabee potato snack.
2013Established PT. Calbee-Wings Food, joint venture with Wings Corporation (Indonesia), with its two products launched in 2016: Potabee and Krisbee.
2014Established Calbee-URC, Inc., joint venture with Universal Robina (Philippines).

Sponsorship

Tyrrell 021 with Calbee sponsorship.

Calbee sponsored the Tyrrell Racing F1 team from 1990 to 1994, when Japanese drivers Satoru Nakajima and then Ukyo Katayama drove for the team.

The company was also one of the sponsors for the anime, Tiger and Bunny. Alongside DMM.com, they sponsored the character of Dragon Kid.

References

  1. ↑ https://www.calbee.com/about/profile
  2. ↑ Calbee Launches New U.S. Plant
  3. ↑ "Healthy" Foods That Aren't - Consumer News Story - WJAC Johnstown
  4. ↑ Don't assume your snacks are healthy | KOMO-TV - Seattle, Washington | Consumer News
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