Sareen Sports Industries

Sareen Sports Industries
Industry Sporting goods
Cricket
Founded 1969
Headquarters Meerut, Uttar Pradesh, India
Area served
 Worldwide
Products Sporting Equipment
Website www.sscricket.com

Sareen Sports Industries (SS) is a manufacturer of cricket equipment, including bats, balls, helmets, kit bags, and other accessories and equipment. SS was founded in 1969 by N.K. Sareen and today is one of the world's leading cricket equipment manufacturers.[1][2] The company's main factory is located in Meerut, Uttar Pradesh.[3][4]

The company is best known for its SS Sunridges line of bats,[2] initiated in 1976. Sunridges bats have been used by batsmen based in the Indian subcontinent, and more recently in the United Kingdom and Australia. The Sunridges brand became associated with two widely-known Test cricket innings: the VVS Laxman's 281 against Australia at Eden Gardens in 2001, and Virender Sehwag's 309 at Multan against Pakistan. These were, at the time, successive record high Test scores by an Indian batsman until Sehwag again broke the record against South Africa.

Endorsements

The following players have had endorsement deals with SS. This is not a comprehensive list.

Afghanistan

Bangladesh

England

India

Ireland

Kenya

New Zealand

Scotland

South Africa

Sri Lanka

West Indies

Zimbabwe

References

  1. ↑ Top 5 cricket bat manufacturers in the world. Sportskeeda.
  2. 1 2 Maciej Heyman. Technavio Announces Top Five Vendors in the Global Cricket Equipment Market Until 2020 Business Wire.
  3. 1 2 Sakyasen Mittra. Ganguly bats launched on his birthday. ESPN Cricinfo.
  4. ↑ Niyantha Shekar. The Bat Wars. The Cricket Monthly, ESPN Cricinfo / Associated Press.
  5. 1 2 3 4 5 Qaiser Mohammed Ali. Indian have hand in Bangladeshi cricketing success. Daily Mail.
  6. 1 2 3 4 Sameen Husain. Bat like Meerut. Times of India.
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