Saffron Brand Consultants

Saffron Brand Consultants
Independent
Industry Brand consultancy
Founded Madrid & London, 2001 (2001)
Founders Jacob Benbunan
Wally Olins
Headquarters London, Madrid, Berlin, Istanbul, Mumbai, Melbourne, San Francisco, São Paulo
Key people
 Jacob Benbunan (CEO), Gabor Schreier (Creative Director), David Parry (COO), Luz Erhardt, Ben Knapp, Santiago Canosa, Alfredo Fraile
Number of employees
 50-250
Website saffron-consultants.com

Saffron Brand Consultants is an independent global consultancy specialising in brand, experience and innovation strategy and design. The company has offices in London, Madrid, Berlin, Istanbul, Mumbai, Melbourne, San Francisco and São Paulo.

It was founded in 2001 by Wally Olins and Jacob Benbunan[1].

Work

Saffron has advised businesses and institutions on brand and strategy issues, including Swiss Re (2008-2009), Lloyd's of London[2] (2004), Arup (2009), A1 Telekom Austria AG[3] (2012), C&A[4][5] (2010), Fujitsu, Mubadala, Raiffeisen Bank International[6] (2008-2009), LVMH, Iberia (2009), Volotea[7] (2011-2012), Bankinter[8] (2005-2012), Vueling(2004-2007, 2010), Coca-Cola[9] (2009), El Banco Deuno(2007), Rompetrol (2009), Vibo[10] (2011-2012), Madrid Open[11] and Turkcell (2009-2012).[12]

The company has worked for a number of cities and countries on national brand reputation including London, Northern Ireland, Turkey, and Poland.[13]

Recent clients of Saffron include V Festival (2014), Doha Film Institute (2014), King's College London (2012), The Institute of Cancer Research (2011-2012),[14] and Mtel.[15]

References

  1. ↑ York, Peter; Damazer, Mark (2014-04-15). "Wally Olins obituary". the Guardian. Retrieved 2018-02-02.
  2. ↑ Lloyds. Where the world takes risks. Annual report 2004
  3. ↑ Telekom Austria Group: One Single Brand for Its Domestic Market Leader
  4. ↑ http://www.c-and-a.com
  5. ↑ The Branding Source. New Logo:C&A April 21, 2011
  6. ↑ http://www.rbinternational.com
  7. ↑ Volotea
  8. ↑
  9. ↑ Coca-Cola Lanza “Menos es Mas”, Su Granito De Arena para Cambiar El Mundo
  10. ↑ http://www.finanzzas.com/vibo-nueva-denominacion-de-viajes-iberia
  11. ↑ La incógnita del Madrid Open
  12. ↑ Turkcell’in yeni marka söylemi: “Hayat Paylaşınca Güzel
  13. ↑ http://wiadomosci.gazeta.pl/wiadomosci/1,114873,2431619.html
  14. ↑ Fibonacci sequence inspires new brand identity for The Institute of Cancer Research
  15. ↑ http://www.underconsideration.com/brandnew/archives/mtel.php
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