SMARTY

SMARTY
Subsidiary
Industry Telecommunications
Founded 31 August 2017 (2017-08-31)[1]
Headquarters Maidenhead, Berkshire, England
Area served
 United Kingdom
Key people
 Elin McLean, General Manager
Products Mobile telecommunications products and services
Owner Hutchison 3G
Parent Three UK
Website smarty.co.uk

SMARTY is a mobile telephone brand running as a Mobile Virtual Network Operator (MVNO) using the three network in the United Kingdom. Operating as a sub-brand of the Three network,[2] the operator aims to attract customers primary looking for cheaper deals than those available with three directly, by offering a monthly rolling SIM-only service, limited to online only support. Uniquely, the operator offers to buy back unused data by means of a bill discount.

Tariffs

SIM card package from SMARTY

Monthly plans are paid for in advance rather than via direct debit, with the retailer suggesting that customers with a poor credit rating will not be credit checked or declined their service.[3] The tariff structure comprises a £5 service charge with each gigabyte of data charged additionally at a flat £1.25 fee, yet customers with unused data allowance will receive a credit on their next month bill for unused data, charged at the standard per-gigabyte rate[4] and calculated per megabyte.[5] The concept of offering a discount off the next month's bill for unused data is unique amongst UK mobile operators as is the unified price of data add-ons. A GB is priced the same in and out of a plan. [6]

Upon launch, SMARTY offered hotspot and tethering facility,[7] although did not offer the facility to call foreign numbers, roam abroad or dial premium numbers, but promised to be working upon offering those facilities.[8]

In early 2018, SMARTY launched their refer-a-friend program and is again unique with UK mobile operators. If a customer refers a friend, both get a free month on SMARTY. There are also no limits to this so in theory if a customer refers one friend a month they will keep their mobile bill free [9]

References

  1. ↑ "Three's Smarty network buys back your unused data each month". engadget. 31 August 2017. Retrieved 17 December 2017.
  2. ↑ "Three brings Smarty to the low-cost mobile party". Financial Times. 10 August 2017. Retrieved 17 December 2017.
  3. ↑ "How billing works with SMARTY". SMARTY. Retrieved 18 December 2017.
  4. ↑ "Three's new mobile network SMARTY offers a refund on unused data". cable.co.uk. 5 September 2017. Retrieved 17 December 2017.
  5. ↑ "How does the data discount work?". SMARTY. Retrieved 18 December 2017.
  6. ↑ "A cheaper way to own an iPhone and Galaxy S8 - New SMARTY service refunds unused data". Sunday Express. 31 August 2017. Retrieved 17 December 2017.
  7. ↑ "What is SMARTY? The new UK network explained". Recombu. 1 September 2017. Retrieved 18 December 2017.
  8. ↑ "Learn about Three's Smarty and Vodafone's Voxi mobile networks". Hexus. 1 September 2017. Retrieved 18 December 2017.
  9. ↑ "Get a free month". SMARTY. 1 January 2018. Retrieved 22 February 2018.
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