SGAG

SGAG Media Pte. Ltd.
Type of business Private
Type of site
Entertainment
Available in English, Singlish
Founded February 2012 (2012-02)
Headquarters Oxley Bizhub, Ubi, Singapore[1]
Country of origin Singapore
Area served Singapore . Malaysia
Founder(s) Karl Mak
Adrian Ang
Key people Karl Mak[2]
Adrian Ang[3]
Annette Lee [4][5]
Subsidiaries

MGAG Media Sdn Bhd

PGAG Media Pte Ltd
Website sgag.sg
Alexa rank Increase 602,139 (March 2018)[6]
Advertising Original Video Content
Branded Social Content
Registration Optional
Current status Active

SGAG is a Singaporean social media website and news media company based in Singapore. The company was founded by Karl Mak and Adrian Ang in February 2012, as a Singaporean spin-off of the popular social media website, 9GAG.[2] Since the website's incorporation on April 10, 2013, it has 802k likes on Facebook,[7] 591k followers on Twitter[8] and 440k followers on Instagram.[9]

History

The company was co-founded as a Facebook page in 2012 by Singapore Management University students Karl Mak and Adrian Ang during one of their university classes, with the idea of having a Singapore version of 9GAG, with a focus on issues in Singapore and local Internet memes.[10] The company first started going viral after its founders posted a meme after McDonald's Singapore ran out of curry sauce at its outlets,[11][12] and has since then become popular among youth for its funny video portrayals by Annette Lee as "Sue Ann" and "Suezanna Chole Tan".[13]

Website, mobile app platform, MGAG and PGAG

In December 2014, SGAG first launched its website where users can sign up for an account and publish their own content on the website. The website also has a leaderboard that rewards active participants with a certain amount of points per action, with top users standing a chance to win prizes. In addition to launching a new website, the company also released the mobile app version of their website on both Android and iOS.[14]

On August 5, 2015, SGAG launched MGAG, the Malaysian branch of the company. MGAG also started off as a Facebook page before launching their own website.[15]

On January 21, 2018, PGAG the Filipino branch of the company was launched by SGAG.[16]

References

  1. "SGAG MEDIA PTE. LTD. (201309539K) - Singapore Business Directory". Retrieved March 19, 2017.
  2. 1 2 "We're Karl Mak & Xiao Ming, co-founders of SGAG. Ask us anything!". Tech in Singapore. Retrieved March 19, 2017.
  3. "Vulcan Post Launches First Singapore Digital Publishers Summit". Vulcan Post. Retrieved March 19, 2017.
  4. https://www.straitstimes.com/lifestyle/entertainment/funny-girl-also-sings
  5. https://lifestyle.toggle.sg/lifestyle/worklife/news/the-secret-life-of-an-sgag-writer-annette-lee-9263112
  6. "Sgag.sg Site Info". Alexa Internet. Retrieved June 8, 2018.
  7. "SGAG". Facebook. Retrieved June 2, 2018.
  8. "SGAG SG". Retrieved June 2, 2018.
  9. "SGAG SG". Instagram. Retrieved June 2, 2018.
  10. "SGAG Singapore Revealed: How It Started & Tips To Virality". Vulcan Post. June 14, 2015. Retrieved March 19, 2017.
  11. "McDonald's runs out of curry sauce - again". AsiaOne. February 12, 2012. Retrieved March 17, 2017.
  12. "SGAG Timeline - Facebook". February 5, 2017. Retrieved March 19, 2017.
  13. http://www.straitstimes.com/lifestyle/entertainment/funny-girl-also-sings
  14. "SGAG Launches New Website To Singaporeans' Delight, App To Follow Shortly". Yahoo Singapore. December 3, 2014. Retrieved March 17, 2017.
  15. "Malaysia Gets Their Very Own Gag Page, And It's About Darn Time". Vulcan Post. Retrieved March 25, 2017.
  16. https://www.facebook.com/sgag.sg/posts/2038885616126416


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